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Building Your Leadership
Jeffrey Hurley
Photo Credit: Ganzer, Rupert. "Brand." Flickr. Yahoo!, 17 Feb. 2011. Web. 18 Feb. 2015.
Personal Development and Career
Management
• Make brand definition part of your personal
development plan
• Use the social media tools available to you
• Contribute to the conversation
• Help others and build a reputation
Join Toastmasters International
• One of the best personal development
organizations
• Provides a safe environment to learn at your
own pace
• Learn to speak quickly on your feet
• Learn to speak to large and small groups
• Learn to lead
• Learn leadership
A Paradigm Shift
• Building your brand requires a shift in your
thinking
• Building your brand will require getting out
of your comfort zone
So Many Options So Little Time
• LinkedIn
• Tumblr
• Google+
• Facebook
• Pinterest
• Instagram
• Twitter
• And so on….
What Should You Do
• Be the real you
• Be consistent
• Showcase what you can do
• Build relationships
• Keep up to date
• Be a service, a giver 20:1 Ratio
• Don’t count your followers
• Proactively call out your brand (when you meet
people, get interviewed, do a guest post, etc.)
• Have a next step in mind so that people can engage
Michael Hyatt’s Ten Reasons Every Leader
Should Have a Blog
• To improve your communication skills.
• To create a repository for your best thinking.
• To provide thought leadership to your industry.
• To raise your organization’s visibility.
• To share your organization’s vision.
• To network with people who can help you.
• To build trust with prospective customers.
• To build authority in your niche.
• To gather feedback from your constituents.
• To mentor the next generation of leaders
Hyatt, Michael. "#093: 10 Reasons Every Leader Needs a Blog [Podcast]." Michael Hyatt. Michael Hyatt, n.d. Web. 22 Dec. 2014.
Why a Podcast
• Develop expertise in your industry
• Demonstrates consistency and reliability
• Easy for the audience to consume
• A tool for recruiting
• Global audience
• Low cost barrier to entry
• Increase your personal and professional
network
Jackson, David. "David Jackson – Podcast Consultant and Coach – 20 Reasons Why You Should Start Podcasting in 2013." David Jackson Podcast Consultant and Coach. David Jackson, 2013. Web. 22 Dec. 2014.
Why Audio over Video
• Lower cost of entry
• Less work on editing
• Video requires the consumer to watch a
screen limiting viewing option
• Requires more than just turning the
camera on and speaking into it
The Experts Say
• Your brand is what people say about you when you’re not in the room” –
Jeff Bezos, Founder of Amazon
• “Personal branding is about managing your name — even if you don’t own
a business — in a world of misinformation, disinformation, and semi-
permanent Google records. Going on a date? Chances are that your
“blind” date has Googled your name. Going to a job interview? Ditto.” –
Tim Ferriss, Author of the 4-Hour Work Week
• “Branding demands commitment; commitment to continual re-invention;
striking chords with people to stir their emotions; and commitment to
imagination. It is easy to be cynical about such things, much harder to be
successful.” – Sir Richard Branson, CEO Virgin
• “Life isn’t about finding yourself. Life is about creating yourself.” – George
Bernhard Shaw, Author
• “Too many people over value what they are not and undervalue what they
are.” – Malcolm Forbes, Publisher
• “Be Yourself, Everyone Else is Already Taken”. – Oscar Wilde, Author and
Playwright
• Start working on your brand today
• Contribute to the conversation
• Select the social media platforms most
relevant to you and participate
• Help answer questions
Become An Expert
End Notes
• Background photo: Ganzer, Rupert. "Brand." Flickr. Yahoo!, 17 Feb. 2011. Web. 18 Feb. 2015.
• Ten reasons every leader should have a blog, Michael Hyatt: http://michaelhyatt.com/093-10-reasons-
every-leader-needs-a-blog-podcast.html
• The First Step to Building Your Personal Brand, Megan Marrs
• 20 Reasons Why you should start podcasting in 2013: http://davidjackson.org/2012/12/10-reasons-why-
you-should-start-podcasting-in-2013/
• Reinventing Work, the Brand You 50 by: Tom Peters: http://www.slideshare.net/JoshYams/the-brand-you-
50-tom-peters
• The BrandYou50 cheat sheet: https://docs.google.com/document/d/1iw-
9PJzSkLTtuVawrahswykhLvASsLR_3T0Z3JDv_nI/edit
• Dp Good Guide, Branding yourself for personal and career success:
http://blog.lib.umn.edu/vegax004/myblog/branding_yourself_for_personal_and_career_success_pdf.pdf
• Personal Branding Examples: http://www.navidmoazzez.com/personal-branding-examples/
• Personal Branding Tips: http://www.navidmoazzez.com/personal-branding-tips/
• 7 examples of kick-ass personal branding: http://socialmouths.com/blog/2010/05/17/7-examples-of-kick-
ass-personal-branding/
• Top 10 Personal Branding Quotes from People Who Made It: http://jorgensundberg.net/top-10-personal-
branding-quotes-those-who-made-it/
• 6 website ideas for your personal brad: http://theonramp.com/marketing/6-website-ideas-for-your-
personal-brand/
• The top 10 secrets to mastering your personal brand: http://www.reliableplant.com/Read/13342/top-10-
secrets-to-mastering-your-personal-br

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OSHA 2022 and FMA 2022 Ammendments New Briefings
 

IT Leadership Branding

  • 1. Building Your Leadership Jeffrey Hurley Photo Credit: Ganzer, Rupert. "Brand." Flickr. Yahoo!, 17 Feb. 2011. Web. 18 Feb. 2015.
  • 2. Personal Development and Career Management • Make brand definition part of your personal development plan • Use the social media tools available to you • Contribute to the conversation • Help others and build a reputation
  • 3. Join Toastmasters International • One of the best personal development organizations • Provides a safe environment to learn at your own pace • Learn to speak quickly on your feet • Learn to speak to large and small groups • Learn to lead • Learn leadership
  • 4. A Paradigm Shift • Building your brand requires a shift in your thinking • Building your brand will require getting out of your comfort zone
  • 5. So Many Options So Little Time • LinkedIn • Tumblr • Google+ • Facebook • Pinterest • Instagram • Twitter • And so on….
  • 6. What Should You Do • Be the real you • Be consistent • Showcase what you can do • Build relationships • Keep up to date • Be a service, a giver 20:1 Ratio • Don’t count your followers • Proactively call out your brand (when you meet people, get interviewed, do a guest post, etc.) • Have a next step in mind so that people can engage
  • 7. Michael Hyatt’s Ten Reasons Every Leader Should Have a Blog • To improve your communication skills. • To create a repository for your best thinking. • To provide thought leadership to your industry. • To raise your organization’s visibility. • To share your organization’s vision. • To network with people who can help you. • To build trust with prospective customers. • To build authority in your niche. • To gather feedback from your constituents. • To mentor the next generation of leaders Hyatt, Michael. "#093: 10 Reasons Every Leader Needs a Blog [Podcast]." Michael Hyatt. Michael Hyatt, n.d. Web. 22 Dec. 2014.
  • 8. Why a Podcast • Develop expertise in your industry • Demonstrates consistency and reliability • Easy for the audience to consume • A tool for recruiting • Global audience • Low cost barrier to entry • Increase your personal and professional network Jackson, David. "David Jackson – Podcast Consultant and Coach – 20 Reasons Why You Should Start Podcasting in 2013." David Jackson Podcast Consultant and Coach. David Jackson, 2013. Web. 22 Dec. 2014.
  • 9. Why Audio over Video • Lower cost of entry • Less work on editing • Video requires the consumer to watch a screen limiting viewing option • Requires more than just turning the camera on and speaking into it
  • 10. The Experts Say • Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon • “Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi- permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” – Tim Ferriss, Author of the 4-Hour Work Week • “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson, CEO Virgin • “Life isn’t about finding yourself. Life is about creating yourself.” – George Bernhard Shaw, Author • “Too many people over value what they are not and undervalue what they are.” – Malcolm Forbes, Publisher • “Be Yourself, Everyone Else is Already Taken”. – Oscar Wilde, Author and Playwright
  • 11. • Start working on your brand today • Contribute to the conversation • Select the social media platforms most relevant to you and participate • Help answer questions Become An Expert
  • 12. End Notes • Background photo: Ganzer, Rupert. "Brand." Flickr. Yahoo!, 17 Feb. 2011. Web. 18 Feb. 2015. • Ten reasons every leader should have a blog, Michael Hyatt: http://michaelhyatt.com/093-10-reasons- every-leader-needs-a-blog-podcast.html • The First Step to Building Your Personal Brand, Megan Marrs • 20 Reasons Why you should start podcasting in 2013: http://davidjackson.org/2012/12/10-reasons-why- you-should-start-podcasting-in-2013/ • Reinventing Work, the Brand You 50 by: Tom Peters: http://www.slideshare.net/JoshYams/the-brand-you- 50-tom-peters • The BrandYou50 cheat sheet: https://docs.google.com/document/d/1iw- 9PJzSkLTtuVawrahswykhLvASsLR_3T0Z3JDv_nI/edit • Dp Good Guide, Branding yourself for personal and career success: http://blog.lib.umn.edu/vegax004/myblog/branding_yourself_for_personal_and_career_success_pdf.pdf • Personal Branding Examples: http://www.navidmoazzez.com/personal-branding-examples/ • Personal Branding Tips: http://www.navidmoazzez.com/personal-branding-tips/ • 7 examples of kick-ass personal branding: http://socialmouths.com/blog/2010/05/17/7-examples-of-kick- ass-personal-branding/ • Top 10 Personal Branding Quotes from People Who Made It: http://jorgensundberg.net/top-10-personal- branding-quotes-those-who-made-it/ • 6 website ideas for your personal brad: http://theonramp.com/marketing/6-website-ideas-for-your- personal-brand/ • The top 10 secrets to mastering your personal brand: http://www.reliableplant.com/Read/13342/top-10- secrets-to-mastering-your-personal-br