Slides from Senior Networking session November 2016

1. Building Your Personal Brand

2. “My work speaks for itself

3. WHAT IS PERSONAL BRANDING?

8. BRAND YOU

9. “No longer can you
just let your work
speak for itself,
you have to own
the definition of
who you are.”

11. Todays Objectives
• Brand history
• Personal branding
• Ideas for use in job search
• Online Brand
• Next step

13. UNIQUE POSITIONING

14. 1 •FOUNDATION
2 •DISCOVERY
3 •MESSAGING
4 •COMMUNICATION
5
•ENVIRONMENT
Brandtastic Personal Brand System

16. WHAT IS A BRAND?

17. Unique Promise of Value

19. The World’s Strongest Brands
Source: InterBrand

20. What is one of your favourite
brands? Why?

21. PERSONAL BRAND FOUNDATION -
APPOINTING YOUR VP’S

22. 1 •FOUNDATION
2 •DISCOVERY
3 •MESSAGING
4 •COMMUNICATION
5
•ENVIRONMENT
Brandtastic Personal Brand System

26. YOUR UNIQUENESS – STRENGTHS,
ATTRIBUTES & SKILLS

27. 1 •FOUNDATION
2 •DISCOVERY
3 •MESSAGING
4 •COMMUNICATION
5
•ENVIRONMENT
Brandtastic Personal Brand System

31. How do others describe you?
Functionally/Rationally
Emotionally

33. Three words related to that celebrity
Leader-like , Persuasive, Visionary
Who is their target audience?
Shareholders and Financial Investors
What is the impact that they have?
Turning around under performing manufacturers
I have the vision and leadership to take under performing
manufacturing operations and turn them into 21st century
leading companies #1 or #2 in their market.

34. Name the Celebrity
1. Identify three words related to that celebrity
2. Who is their target audience?
3. What is the impact that they have?
4. Now combine those three answers in to a tagline
to describe the celebrity that the rest of the room
can guess who it is.
5 Minutes

35. What are your unique skills?

38. YOUR TARGET AUDIENCE &
THE IMPACT YOU HAVE

39. 1 •FOUNDATION
2 •DISCOVERY
3 •MESSAGING
4 •COMMUNICATION
5
•ENVIRONMENT
Brandtastic Personal Brand System

43. Target audience & Impact
1. Who is the main target audience you interact
with?
1. Who are you looking to influence?
2. What is the impact you have on them?

45. PERSONAL BRAND STATEMENT

46. Personal Brand Statement
Personal Brand
Statement
Profile &
Resume
Formal
Networking
Social Situations
Clients

47. Not afraid to set the tough
direction that will have lasting
impact for the firm, I
challenge the partners and
staff to be bold in their
behaviours, actions and
decisions through
collaboration.

48. Through my global exposure
and experience, I appreciate
and champion the need and
benefits of diversity to
improve the firm, business
and community.

50. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

51. COMMUNICATING YOUR PERSONAL
BRAND

52. 1 •FOUNDATION
2 •DISCOVERY
3 •MESSAGING
4 •COMMUNICATION
5
•ENVIRONMENT
Brandtastic Personal Brand System

53. "It's always
showtime.“
—David
D'Alessandro,

59. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”
• Clarity
• Consistency
• Constantly
© Paul Copcutt Unlimited 2015-2016

60. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

62. 1 •FOUNDATION
2 •DISCOVERY
3 •MESSAGING
4 •COMMUNICATION
5
•ENVIRONMENT
Brandtastic Personal Brand System

72. YOUR ONLINE BRAND

74. • First digital
impression
• Where
people check
you out
• Expand your
network
© Paul Copcutt Unlimited 2015-2016

78. © Paul Copcutt Unlimited 2015-2016

79. © Paul Copcutt Unlimited 2015-2016

81. NEXT STEPS

82. Your Personal Brand on LinkedIn
• Connect with me
http://ca.linkedin.com/in/paulcopcutt
• I will assess your profile and tell you the
top 5 actions to improve your profile.
• Implement those changes over the next
few days.

84. @paulcopcutt
paul@paulcopcutt.com
http://ca.linkedin.com/in/paulcopcutt