This document discusses building a personal brand and owning your "rebel voice". It emphasizes that individuals must define themselves and not just let their work speak for itself. It provides tips on personal branding such as developing a personal brand statement that highlights your unique attributes, skills, audience and impact. The document also discusses becoming a "charismatic brand" that people feel is irreplaceable and provides examples of consistent branding across online profiles and social media platforms.

1. Building Your
Personal Brand
Inspiring You to Find
Your Rebel Voice

14. Reflection
Energy
BiographyExposure
Legacy
Rebel Voice
Formula

15. “No longer can you
just let your work
speak for itself, you
have to own the
definition of who you
are.”

16. “My work speaks for itself

17. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”

22. Unique Promise of Value

23. The World’s Strongest Brands
Source: InterBrand

24. I’m a great
professional

25. I’m a great
professional

26. Trust me
he’s a great
professional

27. I’m a great professional
I’m a great professional
I’m a great professional

29. I understand that
you’re a great
professional

30. Attributes Skills
AudienceImpact

33. Attributes Skills
AudienceImpact
Personable

35. How do others describe you?
Functionally
Emotionally

36. Attributes Skills
AudienceImpact
Personable

38. Attributes Skills
AudienceImpact
Inspiring

41. Attributes Skills
AudienceImpact
Inspiring

45. Attributes Skills
AudienceImpact
Independent
Innovative

46. Top
10
Personal
Brand
Actions

48. Attributes Skills
AudienceImpact
Independent
Innovative

50. Attributes Skills
AudienceImpact
Custom

53. Attributes Skills
AudienceImpact
Custom
InspiringPersonable
Innovative
Independent

54. Personal Brand Statement
With a personable approach and passionate
inspiration
I help independently minded professionals to be
innovative with their personal brands
through custom solutions.

55. Personable
Inspiring
Independent
Innovative
Custom

56. Your Personal Brand Statement
Using my (unique attribute) and (key skill) ,
I help (target audience),
Effect (the impact you have).

57. Reflection
Energy
BiographyExposure
Legacy
Rebel Voice
Formula

63. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

65. "It's always
showtime.“
—David
D'Alessandro,

66. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”

67. 3 C’s of Branding
• Clarity
• Consistency
• Constancy

68. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

78. "Going to Africa. Hope I don't get
AIDS. Just kidding. I'm white!"

80. • Creating
• Curating
• Connecting
• Culture

87. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker

89. Experience
Assistant Manager, Respondent Contact Centre
September 1996 – Present (17 years 6 months)
XYZ Company
Project Manager
XYZ COMPANY
September 1999 – September 2009 (10 years 1 month)

97. www.facebook.com/caree
rhacking
@paulcopcutt
paul@paulcopcutt.com
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