Branding &
Marketing
YOU
- Finding your
rebel voice
“My work speaks for itself”
Unique Promise of Value
The World’s Strongest Brands

Source: InterBrand
3 Steps to Finding Your Brand Voice
ATTRIBUTES
How do others describe you?
Functionally
Emotionally
RESULTS
Blah, blah,
Blah, blah,
Blah, blah,
Blah, blah
Blah, blah
Blah, blah
Which famous person do
you aspire to be?
BELIEFS
What brand would you aspire to be?
Personable
Custom

Inspire

Innovative
My Rebel Yell
Using my personable approach
in offering creative, custom
solutions, I inspire professionals
to be innovativ...
Consider Your Brand MUST…….
• Communicate a depth of meaning
• Make emotional connection
• Reflect the desired image
• Lea...
“No longer can you
just let your work
speak for itself, you
have to own your
voice and the
definition of who
you are.”
Subscribe to FREE “Just My Toonies Worth” tips on personal branding.
branding
paul@paulcopcutt.com

http://ca.linkedin.com...
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
Personal Branding for Job Search - HAPPEN October 16th 2013
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Personal Branding for Job Search - HAPPEN October 16th 2013

  1. 1. Branding & Marketing YOU - Finding your rebel voice
  2. 2. “My work speaks for itself”
  3. 3. Unique Promise of Value
  4. 4. The World’s Strongest Brands Source: InterBrand
  5. 5. 3 Steps to Finding Your Brand Voice
  6. 6. ATTRIBUTES
  7. 7. How do others describe you? Functionally Emotionally
  8. 8. RESULTS
  9. 9. Blah, blah, Blah, blah, Blah, blah, Blah, blah Blah, blah Blah, blah
  10. 10. Which famous person do you aspire to be?
  11. 11. BELIEFS
  12. 12. What brand would you aspire to be?
  13. 13. Personable Custom Inspire Innovative
  14. 14. My Rebel Yell Using my personable approach in offering creative, custom solutions, I inspire professionals to be innovative in how they communicate their personal brands.
  15. 15. Consider Your Brand MUST……. • Communicate a depth of meaning • Make emotional connection • Reflect the desired image • Leave a lasting impression
  16. 16. “No longer can you just let your work speak for itself, you have to own your voice and the definition of who you are.”
  17. 17. Subscribe to FREE “Just My Toonies Worth” tips on personal branding. branding paul@paulcopcutt.com http://ca.linkedin.com/in/paulcopcutt www.facebook.com/personalbrand @paulcopcutt www.paulcopcutt.com

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