This document discusses how to build a strong personal brand. It recommends conducting a personal audit to understand your values, vision, goals, strengths and passions. It also suggests assessing if your current job aligns with your skills and personality. Key aspects of developing a strong personal brand include understanding what sets you apart from others, getting feedback on how people perceive you, developing your network on platforms like LinkedIn, crafting an elevator pitch, and being aware of how your manner, appearance, communication style and confidence level impact how others see your brand. The document provides a checklist of elements to consider when developing and promoting your personal brand identity.
7. A BRAND is a unique IDENTY base on
A PROMISE of VALUE DIFFERENT than others
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8. Think of Yourself as a Product
The strongest brands are:
• Powerful
• Authentic
• Consistent
• Visible
• Valuable
• The same qualities apply to personal brands.
8
9. Satya Nadella
Nadella,was promoted to CEOof the company
on Feb. 4, becoming only the third person in
Microsoft’s history to hold that title.
10. Satya Nadella is the highest-paid CEO
in the US
Pay package: $84.3 million
(2014) Rs. 525 crore.
11. Indra Nooyi - PepsiCo CEO
Pay package: $19.08 million
(2014)
16. Why Is Your Personal Brand Important?
• To control of our own destinies.
• To get ahead,
• With a strong brand, you:
–Differentiate yourself from others.
–Maximize your career potential.
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17. THINK ?
• Who am I?
• What do I stand for?
• What am I good / great at?
• What do I really love doing?
• What is important to me?
• What do I want to be known for?
18. • What is my specialism?
• What makes me unique?
(what skills / experiences)
• What sets me apart from everyone
else?
• Why are they hiring at all?
THINK ?
19. • Why would someone want to talk to
me?
• What can I offer them?
• What would they get?
• What do I want?
• Where am I trying to go?
THINK ?
20. Discover… Brand You
Do a personal audit.
Look at your skills set.
Does your job align?
What sets you apart?
What do people say about you?
Personal manner.
43. Personal Manner
• Be aware of plus and minus personality
characteristics such as:
• self-confidence level
• your way of talking
• Manners
• social skills
44. Network
• e-mail
• Linked-in
• Twitter
• E-Portfolio/Personal website
• Link and brand a similar look and feel to
your professional social media
• Use a portrait-quality profile picture in
all of your social media
45. Reveal Your Brand
• Ten seconds – Elevator Pitch
• Look at your image
• You are what you wear
• Personality profile
• Business image
46. Non Verbal
• Your personal manner speaks loudly to other
people.
• Your voice,
• way of talking,
• eye contact,
• body language and the
• way you develop relationships
• at work all count