Workshop slides

1. Build & Manage Your
Personal and Online Brand
Inspiring You to Find Your Rebel Voice

2. “My work speaks for itself

3. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”

4. Todays Objectives
• Why personal branding?
• Brand history
• Personal branding foundation
• Your uniqueness
• Personal brand statement
• Communication
• Online branding
• Next step actions

5. Reflection
Step 1
Energy
Step 2
Biography
Step 3
Exposure
Step 4
Legacy
Step 5
Rebel Voice
Formula

22. Unique Promise of Value

23. I’m a great
professional

24. I’m a great
professional

25. Trust me
he’s a great
professional

26. I’m a great professional
I’m a great professional
I’m a great professional

28. I understand that
you’re a great
professional

29. The World’s Strongest Brands
Source: InterBrand

31. Reflection
Step 1
Rebel Voice
Formula

33. Values page in workbook

34. Reflection
Step 1
Rebel Voice
Formula
Values

35. Energy
Step 2
Rebel Voice
Formula

39. Energy
Step 2
Rebel Voice
Formula
Attributes

40. How do others describe you?
Functionally/Rationally
Emotionally

42. Workbook page celebreity exercise

45. • Picture of Fascinate
report

46. • Workbook page
attributes

47. Energy
Step 2
Rebel Voice
Formula

51. Energy
Step 2
Rebel Voice
Formula
Skills

52. Workbook page skills

53. Energy
Step 2
Rebel Voice
Formula

57. Top
10
Personal
Brand
Actions

58. Energy
Step 2
Rebel Voice
Formula
Target
Audience

60. T
a
r
g
e
t
a
u
d
i
e
n
c

61. Energy
Step 2
Rebel Voice
Formula

65. Energy
Step 2
Rebel Voice
Formula
Impact

66. Workbook impact page

67. Biography
Step 3
Rebel Voice
Formula

68. Personable
Inspiring
Independent
Innovative
Custom

69. Personal Brand Statement
With a personable approach and passionate
inspiration
I help independently minded professionals to be
innovative with their personal brands
through custom solutions.

70. Biography
Step 3
Rebel Voice
Formula
Personal
Brand
Statement

71. Workbook PBS page

73. Exposure
Step 4
Rebel Voice
Formula
Communication

78. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

80. "It's always
showtime.“
—David
D'Alessandro,

81. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”

82. 3 C’s of Branding
• Clarity
• Consistency
• Constancy

83. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

91. Legacy
Step 5
Rebel Voice
Formula
Action Plan

92. Must Have NOT Nice to Have
1. Skillset – What can you do?
2. Experience – What have you
done?
3. Reputation – What are you
known for?
4. Attitude – How do you do
it?
5. Network – Who knows
you’re doing it?

93. Workbook action plan

99. "Going to Africa. Hope I don't get
AIDS. Just kidding. I'm white!"

101. • Creating
• Curating
• Connecting
• Culture

108. • Head of Interactions
• Ant Colony Foreman
• Chief People Herder
• Chatter Monkey
• Community Data Guerrilla
• Social Media Guru
• Social Media Swami
• Public Happy Maker

118. Legacy
Step 5
Rebel Voice
Formula
Action Plan

119. Workbook action plan

122. www.facebook.com/caree
rhacking
@paulcopcutt
paul@paulcopcutt.com
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