Slides from workshop presentation

1. Manage Your Career With
Personal Branding

2. “My work speaks for itself

3. “No longer can you
just let your work
speak for itself,
you have to own
your voice and
the definition of
who you are.”

4. Todays Objectives
• Why personal branding?
• Brand history
• Personal branding foundation
• Your uniqueness
• Personal brand statement
• Communication
• Online branding
• Next step actions

5. Rebel Voice™ Formula

6. WHY PERSONAL BRANDING?

11. WHAT IS A BRAND?
BRAND HISTORY

12. Unique Promise of Value

13. The World’s Strongest Brands
Source: InterBrand

14. APPOINTING YOUR VP’S

15. Reflection
Step 1
Rebel Voice
Formula

17. Reflection
Step 1
Rebel Voice
Formula
Values

18. YOUR UNIQUENESS - ATTRIBUTES

19. Energy
Step 2
Rebel Voice
Formula

23. Energy
Step 2
Rebel Voice
Formula
Attributes

24. How do others describe you?
Functionally/Rationally
Emotionally

25. YOUR UNIQUENESS - SKILLS

26. Energy
Step 2
Rebel Voice
Formula

29. Energy
Step 2
Rebel Voice
Formula
Skills

30. YOUR TARGET AUDIENCE

31. Energy
Step 2
Rebel Voice
Formula

35. Energy
Step 2
Rebel Voice
Formula
Target
Audience

37. YOUR IMPACT

38. Energy
Step 2
Rebel Voice
Formula

41. Energy
Step 2
Rebel Voice
Formula
Impact

42. PERSONAL BRAND STATEMENT

43. Biography
Step 3
Rebel Voice
Formula

44. Personable
Inspiring
Independent
Innovative
Custom

45. Personal Brand Statement
With a personable approach and passionate
inspiration
I help independently minded professionals to be
innovative with their personal brands
through custom solutions.

46. Personal Brand Statement
Personal Brand
Statement
Profile &
Resume
Formal
Networking
Social Situations
Interviewing

47. Biography
Step 3
Rebel Voice
Formula
Personal
Brand
Statement

50. COMMUNICATING YOUR PERSONAL
BRAND

51. Exposure
Step 4
Rebel Voice
Formula
Communication

54. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

55. "It's always
showtime.“
—David
D'Alessandro,

56. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”

57. 3 C’s of Branding
• Clarity
• Consistency
• Constancy

58. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

65. Legacy
Step 5
Rebel Voice
Formula
Action Plan

66. Must Have NOT Nice to Have
1. Skillset – What can you do?
2. Experience – What have you
done?
3. Reputation – What are you
known for?
4. Attitude – How do you do
it?
5. Network – Who knows
you’re doing it?

67. YOUR ONLINE BRAND

71. "Going to Africa. Hope I don't get
AIDS. Just kidding. I'm white!"

73. YOUR BRAND ON LINKEDIN

74. • Creating
• Curating
• Connecting
• Culture

79. Legacy
Step 5
Rebel Voice
Formula
Action Plan

80. Top
10
Personal
Brand
Actions

82. www.facebook.com/caree
rhacking
@paulcopcutt
paul@paulcopcutt.com
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