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Uploaded byChristian Gray
Career Agility Second Life Library Buzz Sept 2009
The document discusses the importance of personal branding and career agility. It emphasizes that in today's environment, individuals need to be the CEO of their own careers and build their personal brand. It recommends using Web 2.0 tools to increase visibility, build an online portfolio, and develop a community of colleagues. Finally, it provides tips for crafting a LinkedIn profile and taking steps to strengthen one's personal brand.
Career Agility Second Life Library Buzz Sept 2009
- 1. Career Agility: The Brand is You Second Life Library Buzz Series: Career Agility Christian Gray (aka Graymatter Voom) Cindy Hill (aka Sydney Delphin) September 24, 2009
- 2. Please use localchat to ask questions at any time…
- 3. Corporate Brands Weknow what to expect
- 4. Personal Brand: ADefinition Total perceived value As compared to other choices or competitors In the eyes of your target market Valerie Gonyea, Career Encouragement Officer 2009 Right Management presentation
- 5. Brand You Regardlessof age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. -- Tom Peters 2007
- 6. “… create informationthat people want. Create an online presence that people are eager to consume. Establish a virtual front door that people will happily link to…” David Meerman Scott
- 7. “… And onethat employers will find.” David Meerman Scott, www.webinknow.com Nov 11, 2008
- 8. Personal Brand 1.0Enterprise-oriented Difficult to stand out Formal Reliance on traditional media ??? Personal Brand 2.0 Focused on the individual Individuality counts Informality counts Web 2.0 info channels ???
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- 11. The Resilient Careeris - Agile - Opportunistic - Sustainable
- 12. The Big Picture Personal Information Convergence Reunion & Alumni Social Networks Contact Manager People Search Match Makers Associations & Communities Government Records
- 13. The Big Picture Professional Information Convergence Publications Professional Networks Internal Projects People Search Match Makers ProfessionalAssociations Government Records
- 14. The Big PictureA Social Network Diagram Mike Cindy 1 st Degree 2 nd Degree 3 rd Degree Christian Sun Alumni Group Scott Kim
- 15. Use Web 2.0tools to build: - Visibility - Portfolio - Community of Colleagues
- 16. You have tosing every day to work up to being, you know, amazingly brilliant. Mick Jagger Start building… … your own visibility
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- 19. 273,913 resultsfor "Competitive" 20,799 results for "Competitive intelligence"
- 20. Knowledge is informationthat changes something or somebody – either by becoming grounds for action, or by making an individual (or an institution) capable of different or more effective action. Peter F. Drucker Start building… … your own portfolio
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- 24. Only connect. E. M. Forster Start building… … your own community of colleagues
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- 28. Hell is whereyou just drift – heaven is where you get to steer. George Bernard Shaw Take charge of your agenda… … multi-purpose your jobs, projects or assignments
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- 32. To venture causesanxiety. Not to venture is to lose oneself. Søren Kierkegaard Start exploring… … your professional options
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- 37. You’re not theboss of me! Every two-year-old in the known universe And consider yet another way to use your information professional skills…
- 38. All growth isa leap in the dark, a spontaneous unpremeditated act without benefit of experience. – Henry Miller Start pushing out… … your boundaries
- 39. Everything I knowI learned bodysurfing in Southern California. Kim Dority Anticipate Position for opportunity Paddle like crazy Enjoy the ride, but know it will end Don’t take the sand in your suit personally Know that a new wave is always on the way
- 40. Putting This inPlay…. Write up a one-page LinkedIn plan, including: Build and improve your profile – be descriptive, show results, drive value Request connections - invite friends & associates to join – experience the network effect Request endorsements & endorse others Join groups Add “non-work” positions to your profile Try out questions and answers Search “just for fun” & some serious surfing Yes, add a headshot Advanced: add reading list, blog, trip planner
- 41. A Special ThankYou to Kim Dority Rocky Mountain Chapter, SLA For her inspiration and thoughts Kim Dority, G. K. Dority & Associates, Inc. [email_address] www.rethinkinginformationwork.com
- 42. Resources: Learn MoreRethinking Information Work: A Career Guide for Librarians and Other Information Professionals by G. Kim Dority The Virtual Handshake by David Teten & Scott Allen, www.thevirtualhandshake.com Guy Kawasaki, http://blog.guykawasaki.com Never Eat Alone: And Other Secrets to Success, One Relationship at a Time , Keith Ferrazzi
- 43. Thank You SecondLife Library Buzz Series: Career Agility September 24, 2009 Christian Gray, Reprints Desk [email_address] [email_address] Cindy Hill, Hill Information Consulting Group Aka Sydney Delphin in SL [email_address]
Editor's Notes
- #12 Agile: we can move quickly Opportunistic: we can see or create opportunities to bring our skills into play Sustainable: we can work in ways that are financially and emotionally and intellectually rewarding to us over a span of decades, even as we and the world around us changes at breathtaking speed This evening > approaches to help you create that resilient career
- #17 Getting on the radar of the people you want to work with > potential employers, clients, collaborators post questions, answers, or comments to listservs and/or blogs start your own blog on a topic that interests you write for a special interest group publication volunteer for a leadership position in LIS or non-LIS organizations present at conferences that are NOT info-oriented write for publications outside the profession > gain visibility as the “information specialist” Understand that you are building a brand > a set of perceptions that define how people see you what they expect of you what they believe you are capable of how your expertise meets their needs
- #21 Work done, rather than jobs held > a portfolio or body of work answers “what value do you bring?’ Think in terms of outcomes and impact, rather than input Look for projects and positions within your organization or outside of it that let you contribute in a way that demonstrates the value you bring; if outside, focus on opportunities – in the community in your professional organizations document with your portfolio > you can take initiative , you can take responsibility , (depending on goals) have demonstrated leadership
- #25 Connect both inside and outside the profession – build multiple colleague communities Don’t gather business cards > look for opportunities to help colleagues start building relationships with – Colleagues at your current organization Vendors Professionals in the LIS community Individuals within other professional communities (publishing, instructional design, technology user groups) Individuals within values-based or community organizations More communities a part of > more opportunities to “bridge” between and among > makes you more valuable > “translate” among stakeholders, identify collaborative opportunities others miss Most rewarding part of having a career
- #29 What will I accomplish or what role will I play that I haven’t before? Project management Documentation specialist Vendor liaison RFP lead Who will I build relationships with? Other team members, team leader, key organization stakeholders Who will I get visible with? Key executives – ask for input if they’d like to give it What new skills will I learn? using Outlook for scheduling and time management boosting your Excel proficiency with budgeting tasks speed reading for projects with major reading requirements
- #33 LIS and outside areas of interest Read about the profession, print and online (e-pubs, listservs, blogs) Identify appropriate organizations (especially SIGs) > opportunity to learn and contribute in an area of interest Explore ongoing learning opportunities offered by the profession – associations, regional networks, conferences, vendor user groups, alumni continuing ed offerings, online certificate programs Connect with people who are in positions of interest to you > not only LIS people what they do > how got jobs > how like work > knowledge/skills necessary > monitor to keep current > organizations belong to
- #38 Offering your LIS skills to clients for a fee, for example: Becoming an information broker (primarily research-based) Doing outsourced, contract library services work on a freelance basis Doing LIS types of work for non-library organizations on a contract basis Creating an information-based product that you market to clients, either consumers or businesses
- #39 Take charge of your agenda…. Start exploring your professional options…. Lastly, start exploring your boundaries Get comfortable with pushing beyond your competency zone Figure out your process for dealing with change – develop your change strategies, and start practicing Figure out your process for dealing with fear and anxiety – develop your risk-taking strategies, and start practicing “ Failure is not fatal, but failure to change might be.” – John Wooden
- #40 Anticipate: be aware of what’s going on in your environment, consider what changes may result; be realistic– not what you’d like to have happen, but what’s likely Position: You want the energy of change to carry you forward. Position for opportunity > make yourself visible to key decision-makers, demonstrate positive attitude about change, research opps, be ready to engage Paddle like crazy: be willing to work hard and fast Enjoy the ride, know it will end: things change, focus energies on transitioning to the next great job Don’t take the sand personally: usually, it really is business, not personal; if personal, let go and move on A new wave is on the way: if you miss one, try for the next – keep trying > applaud yourself for making the effort