This document provides an overview of using LinkedIn for professional and business purposes. It discusses setting up an effective LinkedIn profile, networking on LinkedIn, using LinkedIn for research and leads, and creating a posting plan. Some key stats about LinkedIn mentioned are that it has over 277 million users, with 184 million monthly unique visitors, and 40% of users check it daily. The document stresses engaging regularly on LinkedIn by liking, commenting and sharing content of value to your network. It also emphasizes creating goals and a posting plan for effective use of LinkedIn.

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AN OVERVIEW OF LINKEDIN
SETTING UP AN EFFECTIVE PROFILE
SHARING YOUR PROFILE LINK
CREATING A POSTING PLAN
USING LINKEDIN FOR RESEARCH
USING LINKEDIN TO NETWORK
USING LINKEDIN TO FIND LEADS
TAKEAWAYS
WHAT TO POST & WHEN

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277,000,000
277 MILLION professionals
and growing every day!
84 M + IN USA
As of Oct 2013 there were
184 MILLION monthly
unique visitors to LI
CHECKING DAILY
40% of users check LI
DAILY!
TRUST
87% trust LinkedIn as a
source of info affecting
decision making
NETWORKING
24/7 networking,
international in scope, 200
countries in 20 languages
EXPERTISE
65% of journalists surveyed
have used info on LinkedIn
as research material

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CREATE A PLAN
ENGAGE
Be sure to visit your stream
regularly and to
like, comment and share
whenever possible.
POST REGULARLY
Create a posting plan –
remember to share content
of value to your
community! This is NOT just
a broadcasting outlet!
DEFINE GOALS
Determine YOUR goals –
you can use LinkedIn in all
these ways but focusing on
one or two is most
effective.
FIRST, YOU MUST SET YOUR
GOALS AND CREATE A PLAN
TO MEET THEM!

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SHARE CONTENT OF VALUE
TO YOURCOMMUNITY!

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THE KEY HERE IS TO
KNOW WHAT A
LEAD LOOKS LIKE!

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Aim to log in and post at
least once a week,
preferably 3 – 5 times a
week
Like, comment and/or
share something each
time you visit!
It can take as little as 5 –
10 minutes a visit!

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277,000,000+ Professionals
are using LinkedIn daily to
Network, Ask Questions, Find
Partners and to Vet People
and Companies
What will they find
when they search for
YOU?

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MOVE
 From job seeker to job creator
BECOME
 An industry leader
BUILD
 Your Business and Brand Awareness
HARNESS THE POWER
 Of social media and join the
conversation
CONTACT ME
To help you define your goals and to choose the
tools that are right for your needs and to train you to
use them to grow YOUR business!

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