The document discusses how to maximize a brand on LinkedIn for recruitment purposes. It outlines a 5 step process: 1) Build your brand identity and platform, 2) Engage with your audience through content marketing, 3) Recruit candidates through leads generated from engagement, 4) Analyze results and review performance, and 5) Continually improve the process. The presentation provides advice on each step, such as defining brand values, using rich media for engagement, and measuring engagement and recruitment outcomes.

1. Maximising your brand on LinkedIn
Alex Charraudeau – Media Solutions LinkedIn
The Recruitment Agency Expo
26th February 2014
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2. Alex Charraudeau
 Ex-recruiter
 6 years as a recruitment marketing guy
 Web design, development, brand strategy, search marketing, email
marketing, social media strategy
 At LinkedIn I help recruiters get the most out of LinkedIn
LinkedIn
@alexCharraudeau
Google+
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3. Agenda
1.
Recruiting in 2014
2.
Social Recruiting
3.
Build
4.
Engage
5.
Recruit
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4. Times are changing

5. The best recruiters act like
marketers…
5

6. 6

8. The means by which messages get from
one individual to another.
An idea, practice, or object that is
perceived as new by an individual or
other unit of adoption.
Rate of adoption is the relative speed
with which an innovation is adopted by
members of a social system.

9. Victory has made you weak.
Oh, you think darkness is your ally.
But you merely adopted the dark; I was
born in it, moulded by it.
I didn't see the light until I was already a
man, by then it was nothing to me but
blinding!

10. Build
Recruit
1
3
Build your brand,
your platform
and talent pools
Pick up leads,
make placement
and hire staff

11. Build
Engage
Recruit
1
2
3
Build your brand,
your platform
and talent pools
Demonstrate why
they should do
business with you
Pick up leads,
make placement
and hire staff

12. Effective
Efficient

13. 1
Build




Why do you exist?
How are you different?
What is your unique selling proposition?
How do you communicate what your consultants
do?
 What are your values?
A brand is simply an organization, or
product or service with personality

14. 1
Build
 Build the foundations.
 Position your brand across employees and your
company.
 Rich media gets 100% more engagement.

15. 1
Build
 Build landing
pages.
 Build conversion
points.
 Make it uniform
and unified.

16. 2
Engage





What is your message?
Who needs to see your message?
How will they see it?
What is your objective?
What are your consultants going to do?
99% of advertising doesn’t sell much of
anything

17. 2
Engage
 Over 2 billion updates are seen weekly across LinkedIn.
 88% of members would follow a company.
 Followers are 2.5x more likely to recommend your
business.
 78% of company followers are more likely to respond to an
InMail.

19. 2
Engage
Paid
 Your followers, fans, members,
connections will see your content.
Earned
 They may spread this further
through social amplification if the
content is relevant and engaging.
Organic
 To reach a wider audience, or to
push your message out at scale
quickly consider advertising.

20. 3
Recruit
 How are you picking up leads?
 How are you attracting candidates?
 How are you making placements?
Are you demonstrably helping the
organisation achieve its strategic
objectives?

21. 3
Recruit

22. 3
Recruit
1
2
3

24. 3
Recruit
50%
30%
16%
No Engagement Engaged with
with Your Brand Your Brand
16%
No Engagement Engaged with
with Your Brand Your Brand

25. Review – 5 tips for a social recruiting
1.
2.
3.
4.
5.
Build your brand
Build your foundations
Engage with your audience
Convert clients, candidates and internal hires - Recruit
Analyse, review, improve
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26. Thank You
LinkedIn
@alexCharraudeau
Google+
©2013 LinkedIn Corporation. All Rights Reserved.
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