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Socially Accepted Customer Engagement

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Max Kringen
Max Kringen

Old industry plus conservative midwest values do not usually equal an environment where new technology can thrive. However, I presented to a group of banking marketers from all over the state of North Dakota who were ready and willing to get going on their social media strategy.

Social MediaEconomy & FinanceBusiness
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Socially Accepted Realizing your customer engagement experiences in real time. @MaxKringen
What is ‘Social Media’? •  It’s where we: –  Create –  Store –  Organize –  Publish –  Syndicate –  Critique –  Share –  Text, Photo, Video Content
What is ‘Social Media’? Traditional Social
You are your bank’s champion of social media and you are brand advocates who humanize their brand and build relationships while telling your organization’s story in an authentic way.
So let’s throw out some Facebook posts and a tweet right?
Nein.
It’s time to be strategic about content.
Planning Collaborating Executing
Planning
Goals and objectives: •  Why are you using social media for your organization? –  –  –  –  –  Build Community Reach New People Drive Traffic Listening Engaging in Real Time Discussion •  What do you hope to gain? (Goals) •  What are the ways you’re going to do this? (Objectives)
Identify groups of people who currently follow you on social media and groups you want to follow your organization.
•  What are your objectives for each segment? •  What are the ways you will get them to follow you?
Integration •  How are you going to integrate social into your everyday life? •  What do you already create that can now become social content? •  What ways do you integrate social media with other forms of communication?
CHANNEL SELECTION
Platforms to connect
Platforms to connect Connect with Potential Clients Current Clients Colleagues
Platforms to connect Listen to conversations. Tweet it up.
Twitter 1-2-3 •  Ready to bump up your Twitter strategy? •  1 Unique Tweet •  2 Call Outs •  3 Retweets
Platforms to connect This is where your demographics are already living, playing and interacting.
Platforms to connect Free SEO
COLLABORATE
Who’s going to TWEET?
Identify the leader of your social media team.
Who is a part of the social media team?
We have folks all over the region! How we collaboratin’?
Beautiful, strategic, well planned, full of lines CONTENT CALENDAR
EXECUTE
NEAT FACTS! BUT what messaging works in social?
Make it PERSONAL
it ke a M l ua is V
. sk i R a ke Ta h"ps://www.facebook.com/hashtag/fedupface  
Be FU NNY
Grandma Dolly Rule
Stay CURRENT
Ask Questions
BeResponsive
Be Consistent!
Measure Twice Report Once (every month)
Hootsuite WooBox Google Analytics
You miss 100% of the shots you don’t take.
THANK YOU!
#Holla at me. MaxKringen me@maxkringen.com @maxkringen Linkedin.com/in/maxkringen

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