Drive More Traffic, Engagement, and Lead Generation With Your LinkedIn Content. LinkedIn is a great platform through which to attract and engage with potential customers by distributing high-quality content.

1. S E C R E T
I N G R E D I E N T S
For LinkedIn Content Marketing Success
4
Drive More Traffic, Engagement, and Lead Generation With
Your LinkedIn Content
LinkedIn is a great platform through which to attract and engage
with potential customers by distributing high-quality content.
Assess Your Analytics
Authentic Voice
94%
of B2B companies use LinkedIn as their go-to
content distribution channel, many are unsure how
to optimize their content for increased traffic,
engagement, and lead generation.
It is the social site favored by B2B companies,
who generally struggle with using other social
networks like Twitter and Instagram
effectively.
Below, we’ve listed four tips that B2B companies can incorporate into their LinkedIn
content strategy to maximize their results.
Start With Your Company Page
company description
and logo
Contact information and
website URL
“Follow us”
button Product and
service information
1
UseLinkedIn Pulseto Build Thought Leadership
25,000views
by publishing original
long-form content through
LinkedIn Pulse
up to
If someone takes the time to engage with your post,
makes sure you engage them back, which will
promote a positive public perception of your brand.
Keep your voiceauthentic.
Includemedia in your post.
Respond to comments.
Consider when to post
Writing about the realities of your business and
industry will humanize your brand to readers.
Including high-quality visuals, such as images, videos,
charts, and infographics will increase audience
engagement with the content you post through
LinkedIn Pulse.
Monday mornings and Friday afternoons are
generally the times when your audience is least
likely to read a LinkedIn post, so avoid publishing
then.
2
Demographics
Company name, size, and industry
Job titleand seniority
Level of education
Interests
Associated LinkedIn groups
3 Extend theReach of Your Content using Sponsored Updates
Assess Your Analytics
4
"Analyzing this data will help you assess what your most successful content types are and provide
you and your team with best practices that you can incorporate into future LinkedIn content
marketing efforts."
Source:
www.business.com/social-media-marketing/4-secret-ingredients-for-linkedin-content-marketing-success