The document discusses how to maximize a brand on LinkedIn for recruitment purposes. It outlines a 5 step process: 1) Build your brand identity and platform, 2) Engage with your audience through content marketing, 3) Recruit candidates through leads generated from engagement, 4) Analyze results and review performance, and 5) Continually improve the process. The presentation provides advice on each step, such as defining brand values, using rich media for engagement, and measuring engagement and recruitment outcomes.
Rethinking Your Business Development Strategy with LinkedIn Judy Tian
The document discusses rethinking business development strategies using LinkedIn. It notes that 75% of business change initiatives fail and relationships are important as decision makers change roles frequently. It promotes using LinkedIn to build professional brands, find the right people through search and connections, and engage with insights from member feeds. The document provides tips for using LinkedIn such as adding a professional photo, sharing content to build an expertise, researching full buyer panels not just targets, and following companies to stay informed.
Employer Branding Essentials: Tips on Becoming a Top Company from Cisco and L...LinkedIn Talent Solutions
Your reputation as an employer can make or break your ability to hire top talent. To better understand what makes a great employer brand, we analyzed billions of interactions between our 433M+ members and thousands of companies on LinkedIn to determine the inaugural list of Top Attractors. In this presentation from LinkedIn and Cisco, you will learn more about the list and employer branding best practices inspired by the companies that made the list.
To learn more about our solutions, visit us at: http://bit.ly/2a7sH7E
LinkedIn For Good presents a training for workforce development and refugee-serving organizations who want to incorporate LinkedIn 101 into their existing training programs. Use this presentation to train your staff on how to talk about LinkedIn to newcomer populations.
Staffing firms will learn to successfully convert prospects into new customers by using your LinkedIn network to warm up cold leads. Download the full playbook: http://linkd.in/1IIqiO8
Top 25 LinkedIn Sales & Marketing Resources For Small BusinessesFit Small Business
LinkedIn is the number 1 networking, sales, and marketing tool for many small business owners. Here are the top 25 resources to take you from Zero, to LinkedIn sales and marketing Hero.
How Aberdeen Asset Management create awareness and generate sales leads on Li...LinkedIn Europe
Live Webcast: LinkedIn's Jon Lombardo and Mathew Greenlay from Aberdeen Asset Management highlight best practice for generating leads using LinkedIn Marketing Solutions
The document discusses how to maximize a brand on LinkedIn for recruitment purposes. It outlines a 5 step process: 1) Build your brand identity and platform, 2) Engage with your audience through content marketing, 3) Recruit candidates through leads generated from engagement, 4) Analyze results and review performance, and 5) Continually improve the process. The presentation provides advice on each step, such as defining brand values, using rich media for engagement, and measuring engagement and recruitment outcomes.
Rethinking Your Business Development Strategy with LinkedIn Judy Tian
The document discusses rethinking business development strategies using LinkedIn. It notes that 75% of business change initiatives fail and relationships are important as decision makers change roles frequently. It promotes using LinkedIn to build professional brands, find the right people through search and connections, and engage with insights from member feeds. The document provides tips for using LinkedIn such as adding a professional photo, sharing content to build an expertise, researching full buyer panels not just targets, and following companies to stay informed.
Employer Branding Essentials: Tips on Becoming a Top Company from Cisco and L...LinkedIn Talent Solutions
Your reputation as an employer can make or break your ability to hire top talent. To better understand what makes a great employer brand, we analyzed billions of interactions between our 433M+ members and thousands of companies on LinkedIn to determine the inaugural list of Top Attractors. In this presentation from LinkedIn and Cisco, you will learn more about the list and employer branding best practices inspired by the companies that made the list.
To learn more about our solutions, visit us at: http://bit.ly/2a7sH7E
LinkedIn For Good presents a training for workforce development and refugee-serving organizations who want to incorporate LinkedIn 101 into their existing training programs. Use this presentation to train your staff on how to talk about LinkedIn to newcomer populations.
Staffing firms will learn to successfully convert prospects into new customers by using your LinkedIn network to warm up cold leads. Download the full playbook: http://linkd.in/1IIqiO8
Top 25 LinkedIn Sales & Marketing Resources For Small BusinessesFit Small Business
LinkedIn is the number 1 networking, sales, and marketing tool for many small business owners. Here are the top 25 resources to take you from Zero, to LinkedIn sales and marketing Hero.
How Aberdeen Asset Management create awareness and generate sales leads on Li...LinkedIn Europe
Live Webcast: LinkedIn's Jon Lombardo and Mathew Greenlay from Aberdeen Asset Management highlight best practice for generating leads using LinkedIn Marketing Solutions
LinkedIn Talent Connect Europe 2012: Leading Your Business to Social Success ...LinkedIn Europe
Social media, platforms and tools are here and making a big impact on the world of recruiting but you don't quite know how to go about steering the ship - then this session is for you! Dennis De Munck of L'Oréal shared his strategy for winning over management, leading positive change within his recruiting teams, new techniques of looking at the candidate attraction process and all with social media tools at the core of his strategy.
Anne Pryor 2022 LinkedIn Workshops Boot Camp and Advanced LinkedIn ANNE PRYOR, MA
Sign up for LinkedIn Expert, Anne Pryor's, 2022 LinkedIn Workshops Boot Camp, and Advanced LinkedIn. Held monthly, these workshops will help you Look Great, Be Found, Get Known and Make Meaningful Connections for purposeful jobs.
The recruitment department is encouraged to work more like a sales and marketing department. Bring your message to the audience engage and hire. Engaging your audience means bringing the right message at the right time and bring a message that your audience is interested in at a channel of their interest.
The document discusses how companies can use social media to attract talent and build their employer brand. It recommends that companies empower their employees as brand ambassadors by giving them tools to share their experiences and expertise. It also suggests developing a social media strategy with clear goals and metrics, providing guidance and content for employees to engage on social platforms, and communicating the strategy across different teams. Examples are given of companies that saw success by integrating social media into their recruiting and talent engagement efforts.
The document discusses how companies can use social media to attract talent and build their employer brand. It recommends that companies empower their employees as brand ambassadors by giving them tools to share their experiences and expertise. It also suggests developing a social media strategy with clear goals and metrics, providing content and training employees, and engaging across departments to integrate social media efforts. Examples are given of companies that saw success by encouraging social sharing among employees to improve hiring and raise their online profile.
Social Media Marketing for Businesses - focused on how social media can help your business, good practice when using social media, as well as a few useful good practice tips when using Linkedin and Twitter.
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...LinkedIn
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from DLA Piper and LinkedIn
Zoe Diamadi, Senior Director, Business Operations, LinkedIn
Dave Hazlehurst, Director & Partner, Ph.Creative
Employee Storynomics': How the business of storytelling through your employee advocates can make you digitally famous. "Google Dave" shares his vision on making employees your best ambassadors in a lively conversation with LinkedIn's Zoe Diamadi who leads LinkedIn's Elevate platform.
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5Marlene De Koning
In deze webinar hebben we de derde t/m de vijfde stap van hoe je als organisatie succesvol met content marketing je employer brand kunt vergroten om doelgroepgericht talent aan te trekken
The document outlines the results of LinkedIn's 2016 Global Talent Trends survey, which found that most professionals are open to new job opportunities and want to know about a company's culture, values, and career growth opportunities. It also discusses where candidates learn about and apply for jobs, noting that employees play a big role through referrals. The document recommends that companies refresh their messaging to candidates, build their employer brand, and use tools on LinkedIn to effectively reach passive and active talent.
Vernon Bubb, Head of Sales Solutions at LinkedIn, talks to the SMLF members and guests about why social selling is so important for organisations and how sales professionals can gain insights in to their prospects, by expanding their networks and reducing cold calling.
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
LinkedIn Marketing Solutions 101, Dutch webcast presentationLinkedIn Europe
View, learn and share content from our recent Dutch webcast titled LinkedIn Marketing Solutions 101.
Presented by Markus Lammers and Sven Duppen on November 27th 2014.
The document provides an overview of LinkedIn facts and tips for setting up a profile, using LinkedIn to build your brand and business, etiquette, and finding a job. It discusses that LinkedIn launched in 2003, has over 65 million users worldwide with half from the US, and is best for professional networking without distractions. It provides guidance on completing your profile, engaging with connections, and bringing value to others through your LinkedIn activities.
Talent leaders gathered from around the globe to learn and share recruiting best practices. Here are some of the most inspirational stories and soundbites heard at Talent Connect San Francisco and London.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.
I ran a webinar for recruiters in November 2014, reviewing some ideas around social media and social recruiting strategy for 2015.
I could have talked all about this (and I often do!). Instead I threw some ideas out there to help recruiters focus on real goals, strategies and tactics. Thanks APSCo for your support on this webinar.
Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
Talent Voices Webinar: Employer Brand, where to from here?LinkedIn Europe
The document discusses how companies can communicate with employees and external audiences during the COVID-19 pandemic. It provides suggestions for managing employees through change by highlighting stories that illustrate strong values. It also recommends adapting initiatives to promote employee well-being and having leadership communicate the evolving response. Finally, it suggests leading with trust by leveraging differentiating principles and creating content showing them in action with employee testimonials. The overall message is for companies to thoughtfully engage audiences and lead through the crisis by communicating care for people.
Workshop for staffing leaders: Lead generation with social mediaLinkedIn Italia
Alex Charraudeau spiega ai leader nell'ambito dello staffing come far crescere il proprio business con LinkedIn, e in particolare come usare i social media per la lead generation.
LinkedIn Talent Connect Europe 2012: Leading Your Business to Social Success ...LinkedIn Europe
Social media, platforms and tools are here and making a big impact on the world of recruiting but you don't quite know how to go about steering the ship - then this session is for you! Dennis De Munck of L'Oréal shared his strategy for winning over management, leading positive change within his recruiting teams, new techniques of looking at the candidate attraction process and all with social media tools at the core of his strategy.
Anne Pryor 2022 LinkedIn Workshops Boot Camp and Advanced LinkedIn ANNE PRYOR, MA
Sign up for LinkedIn Expert, Anne Pryor's, 2022 LinkedIn Workshops Boot Camp, and Advanced LinkedIn. Held monthly, these workshops will help you Look Great, Be Found, Get Known and Make Meaningful Connections for purposeful jobs.
The recruitment department is encouraged to work more like a sales and marketing department. Bring your message to the audience engage and hire. Engaging your audience means bringing the right message at the right time and bring a message that your audience is interested in at a channel of their interest.
The document discusses how companies can use social media to attract talent and build their employer brand. It recommends that companies empower their employees as brand ambassadors by giving them tools to share their experiences and expertise. It also suggests developing a social media strategy with clear goals and metrics, providing guidance and content for employees to engage on social platforms, and communicating the strategy across different teams. Examples are given of companies that saw success by integrating social media into their recruiting and talent engagement efforts.
The document discusses how companies can use social media to attract talent and build their employer brand. It recommends that companies empower their employees as brand ambassadors by giving them tools to share their experiences and expertise. It also suggests developing a social media strategy with clear goals and metrics, providing content and training employees, and engaging across departments to integrate social media efforts. Examples are given of companies that saw success by encouraging social sharing among employees to improve hiring and raise their online profile.
Social Media Marketing for Businesses - focused on how social media can help your business, good practice when using social media, as well as a few useful good practice tips when using Linkedin and Twitter.
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...LinkedIn
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from DLA Piper and LinkedIn
Zoe Diamadi, Senior Director, Business Operations, LinkedIn
Dave Hazlehurst, Director & Partner, Ph.Creative
Employee Storynomics': How the business of storytelling through your employee advocates can make you digitally famous. "Google Dave" shares his vision on making employees your best ambassadors in a lively conversation with LinkedIn's Zoe Diamadi who leads LinkedIn's Elevate platform.
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5Marlene De Koning
In deze webinar hebben we de derde t/m de vijfde stap van hoe je als organisatie succesvol met content marketing je employer brand kunt vergroten om doelgroepgericht talent aan te trekken
The document outlines the results of LinkedIn's 2016 Global Talent Trends survey, which found that most professionals are open to new job opportunities and want to know about a company's culture, values, and career growth opportunities. It also discusses where candidates learn about and apply for jobs, noting that employees play a big role through referrals. The document recommends that companies refresh their messaging to candidates, build their employer brand, and use tools on LinkedIn to effectively reach passive and active talent.
Vernon Bubb, Head of Sales Solutions at LinkedIn, talks to the SMLF members and guests about why social selling is so important for organisations and how sales professionals can gain insights in to their prospects, by expanding their networks and reducing cold calling.
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
LinkedIn Marketing Solutions 101, Dutch webcast presentationLinkedIn Europe
View, learn and share content from our recent Dutch webcast titled LinkedIn Marketing Solutions 101.
Presented by Markus Lammers and Sven Duppen on November 27th 2014.
The document provides an overview of LinkedIn facts and tips for setting up a profile, using LinkedIn to build your brand and business, etiquette, and finding a job. It discusses that LinkedIn launched in 2003, has over 65 million users worldwide with half from the US, and is best for professional networking without distractions. It provides guidance on completing your profile, engaging with connections, and bringing value to others through your LinkedIn activities.
Talent leaders gathered from around the globe to learn and share recruiting best practices. Here are some of the most inspirational stories and soundbites heard at Talent Connect San Francisco and London.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
How to Create a Content Marketing Tactical Plan for LinkedInLinkedIn
The findings enclosed have been compiled as a result of multiple tests conducted by the LinkedIn Marketing team. We know what content works, the time commitment needed and which metrics to watch -- and now we're sharing them with you.
I ran a webinar for recruiters in November 2014, reviewing some ideas around social media and social recruiting strategy for 2015.
I could have talked all about this (and I often do!). Instead I threw some ideas out there to help recruiters focus on real goals, strategies and tactics. Thanks APSCo for your support on this webinar.
Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
Talent Voices Webinar: Employer Brand, where to from here?LinkedIn Europe
The document discusses how companies can communicate with employees and external audiences during the COVID-19 pandemic. It provides suggestions for managing employees through change by highlighting stories that illustrate strong values. It also recommends adapting initiatives to promote employee well-being and having leadership communicate the evolving response. Finally, it suggests leading with trust by leveraging differentiating principles and creating content showing them in action with employee testimonials. The overall message is for companies to thoughtfully engage audiences and lead through the crisis by communicating care for people.
Workshop for staffing leaders: Lead generation with social mediaLinkedIn Italia
Alex Charraudeau spiega ai leader nell'ambito dello staffing come far crescere il proprio business con LinkedIn, e in particolare come usare i social media per la lead generation.
LinkedIn For Good Education Workshop July2014jmcerlean
The document outlines an agenda for a LinkedIn workshop for charities. It includes sessions on using LinkedIn for networking, fundraising, recruiting, and marketing. Some key tips are provided for optimizing LinkedIn profiles, engaging audiences, and recruiting talent. The document demonstrates how LinkedIn can help non-profits connect with donors, supporters, recruits and raise awareness of their causes.
The document discusses content marketing strategies for recruiters on LinkedIn. It recommends segmenting audiences and creating targeted content for both active and passive job seekers. Examples of effective content include industry news, career advice, salary surveys, and job listings for engaging active job seekers, as well as content on general industry trends for passive audiences. The document also provides tips on developing a content calendar, distributing content across LinkedIn and social media, and using paid advertising to further expand the reach of content.
What does content marketing mean for your recruitment firm? This deck explores how content marketing can positively impact your business and what sort of content works best on LinkedIn.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
This document provides guidance on building a strong employer brand through effective use of LinkedIn. It discusses encouraging employees to update their LinkedIn profiles, post and engage with content, and grow their connections. This helps expand the reach of the employer brand and build engagement. The document also stresses using a company's LinkedIn page and career pages to attract talent and tell an authentic story about the company culture. Building a strong employer brand through LinkedIn can help reduce hiring costs and improve hiring metrics.
Tips & tricks despre cum sa ai o prezenta puternica pe LinkedIn, daca esti ONG. Prezentare sustinuta de Nicoleta Benga, Account Manager, Marketing Solutions la LinkedIn, in cadrul Scolii Digitale pentru ONG-uri.
Scoala Digitala pentru ONG-uri este un program creat si sustinut de Asociatia TechSoup Romania - https://ongonline.techsoup.ro/
This document discusses how recruitment agencies can leverage LinkedIn to attract candidates and clients. It begins by showing LinkedIn's large global user base and footprint. It then discusses how the recruitment landscape has changed, with social media and networks becoming increasingly important sources for hiring. The rest of the document provides examples of how agencies can use LinkedIn solutions like targeted ads, career pages, employee branding, and content sharing to engage with members and drive traffic to their profiles and pages. The goal is to establish agencies as trusted sources of information and opportunities.
Maximising your brand power online for HunterNetHeidi Pollard
This document discusses maximizing brand power online through social media and LinkedIn. It notes that social media allows for quick, efficient, and cheap communication to a wide audience. It recommends that businesses create a LinkedIn profile to connect with other professionals and improve search engine optimization. The document provides tips for using LinkedIn such as adding a professional photo and job description, joining relevant groups, creating updates, and using LinkedIn for research.
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeLinkedIn Europe
Slides from our recent webinar presented by Priyanka Malik and Julian Constance talking through their top tips to help companies get prepared for a surge in hiring.
The document discusses how search and staffing firms can use LinkedIn for business development. It outlines that LinkedIn provides access to a global pool of over 300 million professionals. It then discusses how firms can build their brand, recruit passively and proactively on LinkedIn, and engage with candidates, clients and followers through content and social media marketing. The goal is to position the firm as a thought leader and generate value for clients through ideal placements.
This presentation is from a recent interactive session we held in our EMEA HQ where we had a series of speakers discussing the 'Laws of Attraction', a trend that came from last year's Talent Connect, of how a strong employer brand and content marketing strategy can impact hiring the best talent.
Five must-follow steps for enhancing your staffing strategyAndy, Xinbin Hu
The document outlines five steps for staffing agencies to enhance their staffing strategies in today's changing recruiting landscape: 1) Use social recruiting to tap into passive candidates on platforms like LinkedIn, 2) Build a strong talent brand through content marketing, 3) Develop a talent pipeline by engaging with followers, 4) Engage talent with targeted, valuable content, and 5) Measure performance using metrics like the Talent Brand Index. Taking these steps will help agencies recruit more efficiently and grow their business.
RecruitiX - the Next-Gen Recruiting Solutions Agency (EN v08)Fabrizio Coerezza
WE USE DIGITAL MARKETING TECHNIQUES TO DISRUPT THE RECRUITMENT PROCESS
Therefore, we know exactly what is possible and how we can take your recruiting to the next level with innovative solutions!
We provide the following services:
- PROGRAMMATIC RECRUITING
- RECRUITING CHATBOT
- EMPLOYER BRANDING
- TALENT ATTRACTION
- EMPLOYEE ENGAGEMENT
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
Hoe spreek jij als recruitment organisatie kandidaten en opdrachtgevers aan? Inderdaad, content is king in het huidige social media tijdperk.
Binnen het recruitment landschap is content marketing momenteel hot topic. Het delen van goede content versterkt relaties met kandidaten en opdrachtgevers en verandert hun beeld van jouw recruitment brand. Een sterke content strategie is essentieel om passief talent te binden aan je recruitment brand.
The document discusses using video in recruitment and provides guidance on creating effective recruitment videos. It recommends focusing on case studies, day in the life videos, or testimonials. It emphasizes that recruitment videos should grab attention through story and structure, while also prompting next steps. The document also provides tips on equipment, advising that basic videos can be captured with a camera phone and tripod, and offers dos and don'ts for filming, such as filming in a well-lit, quiet place and avoiding portrait orientation.
Structuring your business for internal recruitmentAlex Charraudeau
Recruitment agencies need to think about their employer brand as something that is different from their message to candidates and clients. By researching, developing and broadcasting this message in the right way recruitment agencies and staffing firms will be better positioned to recruit the best talent into their business.
Content Marketing event from the LinkedIn offices in Singapore.
1. Introduction to Content Marketing
2. How to Plan your Content Marketing
3. Best Practice Posting Updates on LinkedIn
This document summarizes an advanced content marketing session presented by Alex Charraudeau on LinkedIn. The session covered planning content by profiling audiences, creating a content calendar, and focusing on awareness, consideration and conversion. It also discussed posting engaging updates using images and mobile optimization, and measuring performance through views, actions and business outcomes. The goal is to engage audiences, educate them, and ultimately convert them through quality content marketing.
The document discusses building the perfect LinkedIn profile. It recommends including a professional photo, headline that clearly communicates your career focus, and contact details. The summary section should highlight your passions, strengths, and how you help others. Additional recommendations include adding details about work experience, groups, recommendations, and engaging with others on LinkedIn through sharing content, commenting, and following companies. The goal is to fully represent yourself professionally and build valuable connections on LinkedIn.
This document outlines five steps for a successful online strategy that combines a company's website and LinkedIn presence. The steps are: 1) Have a central message about why you exist and what makes you unique; 2) Create uniformity across all online touchpoints with consistent branding; 3) Integrate all platforms including LinkedIn, website, and blogs; 4) Create and distribute content through relevant channels; 5) Analyze metrics, benchmark results, and iterate to improve performance. Content marketing is also discussed as a key part of the online strategy, including content planning, creation, and distribution.
Introduction to LinkedIn media - From LinkedIn Amsterdam #Staffing eventAlex Charraudeau
The document is a presentation by Alex Charraudeau on using LinkedIn for media and recruitment. It discusses how recruitment is evolving from a reactive process to a more strategic and proactive approach using social media like LinkedIn. It provides information on how people use LinkedIn and suggests recruiters establish objectives, research their audience, create tactics for each social channel, and continuously measure and improve their strategy. The overall message is that recruiters should engage candidates on LinkedIn and other social networks to build their brand and source talent more efficiently.
The document provides best practices for companies using LinkedIn to engage followers. It recommends that companies aim for a 80/20 split of content to job posts. Content receives six times more engagement than jobs. Companies should plan their monthly content in advance and target posts to the relevant audiences like by industry, function, or seniority level. Posts with questions, short text under 50 characters, links, and videos receive higher engagement. Companies should regularly share quality content and measure their follower growth and engagement rates.
This document provides guidance on creating and managing successful LinkedIn groups. It discusses what LinkedIn groups are, why companies should create them, and includes a 6-step process for setting up and promoting a group. The steps include making a plan, setting up the group details and settings, enhancing the group with content and features, opening the group to members, building engagement among members, and moderating the group.
This document provides 10 tips for building a strong LinkedIn profile that promotes your personal brand and connects you to others in a professional network. The tips include writing in an authentic voice rather than copying your resume, using a personal tagline and elevator pitch, highlighting skills, explaining experience succinctly, distinguishing yourself, engaging with others through questions and recommendations, and optimizing your profile's visibility through connections and a customized public URL. The overall goal is to present an accurate, compelling representation of your professional self that starts useful conversations and builds your credibility and network on LinkedIn.
The document describes the features and benefits of LinkedIn Recruiter for staffing agencies. It allows recruiters to search beyond their network to find qualified candidates, contact candidates directly with InMails, boost productivity with search alerts and templates, and collaborate within teams. It also allows maintaining sourcing activity when recruiters leave and supporting OFCCP compliance.
The document provides tips for companies to engage with followers on LinkedIn using targeted status updates. It recommends personalizing messages to specific follower groups using LinkedIn profile data. Companies should vary content types like industry insights and company news to build long-term relationships. Encouraging audience participation through likes, comments, and shares can help amplify updates. Regularly posting brief, interesting updates at optimal times while experimenting with different targeting strategies and content can help engage talent pools.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...SocialHRCamp
Speaker: Heather Pysklywec
Digital transformation has transformed the talent acquisition landscape over the past ten years. Now, with the introduction of artificial intelligence, HR professionals are faced with a new suite of tools to choose from. The question remains, where to start, what to be aware of, and what tools will complement the talent acquisition strategy of the organization? This session will give a summary of helpful AI tools in the industry, explain how they can fit into existing systems, and encourage attendees to explore if AI tools can improve their process.
Your Guide To Finding The Perfect Part-Time JobSnapJob
Part-time workers account for a significant part of the workforce, including individuals of all ages. A lot of industries hire part-time workers in different capacities, including temporary or seasonal openings, ranging from managerial to entry-level positions. However, many people still doubt taking on these roles and wonder how a temporary part-time job can help them achieve their long-term goals.
Start Smart: Learning the Ropes of AI for HR - Celine Maasland - SocialHRCamp...SocialHRCamp
Speaker: Celine Maasland
In this session, we’ll demystify the process of integrating artificial intelligence into everyday HR tasks. This presentation will guide HR professionals through the initial steps of identifying AI opportunities, choosing the right tools, and effectively implementing technology to streamline operations. Additionally, we’ll delve into the specialized skill of prompt engineering, demonstrating how to craft precise prompts to enhance interactions between AI systems and employees. Whether you’re new to AI or looking to refine some of your existing strategies, this session will equip you with the knowledge and tools to harness AI’s potential in transforming HR functions.
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024SocialHRCamp
Speaker: Shahzad Khan
This session on "AI Considerations in Human Resources Governance" explores the integration of Artificial Intelligence (AI) into HR practices, examining its history, current applications, and the governance issues it raises. A framework to view Government in modern organizations is provided, along with the transformation and key considerations associated with each element of this framework, drawing lessons from other AI projects to illustrate these aspects. We then dive into AI's use in resume screening, talent acquisition, employee retention, and predictive analytics for workforce management. Highlighting modern governance challenges, it addresses AI's impact on the gig economy as well as DEI. We then conclude with future trends in AI for HR, offering strategic recommendations for incorporating AI in HR governance.
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
15. Build Recruit
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Build the foundations.
Position your brand across employees and your
company.
Rich media gets 100% more engagement.
23. Engage2
99% of advertising doesn’t sell much of
anything
What is your message?
Who needs to see your message?
How will they see it?
What is your objective?
What are your consultants going to do?
24. IT professionals
IT professionals in
banking
Senior IT
professionals in
banking
Senior IT
professionals in
banking working at
HSBCEngage2
25. Engage2
Over 2 billion updates are seen weekly across LinkedIn.
88% of members would follow a company.
Followers are 2.5x more likely to recommend your
business.
78% of company followers are more likely to respond to an
InMail.
26. Your followers, fans, members,
connections will see your content.
They may spread this further
through social amplification if the
content is relevant and engaging.
To reach a wider audience, or to
push your message out at scale
quickly consider advertising.
Organic
Earned
Paid
Engage2
27. Click-through rates on
desktop LinkedIn are 10x
as high as traditional
display ads.
Content generates 6x more
engagement than jobs.
Engage2
28. 3 Recruit
Are you demonstrably helping the
organisation achieve its strategic
objectives?
How are you picking up leads?
How are you attracting candidates?
How are you making placements?
33. 16%
30%
16%
50%
Engaged with
Your Brand
No Engagement
with Your Brand
Engaged with
Your Brand
No Engagement
with Your Brand
3 Recruit InMail Success Rates by Brand Engagement
Dynamic Career Page
Jun 2013 to Jul 2013
Static Career Page
May 2013 to Jun 2013
Post started in 1895
Kellogg’s started in 1906
So, when the Depression hit, no one knew what would happen to consumer demand. Post did the predictable thing: it reined in expenses and cut back on advertising. But Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies. (Snap, Crackle, and Pop first appeared in the thirties.) By 1933, even as the economy cratered, Kellogg’s profits had risen almost thirty per cent and it had become what it remains today: the industry’s dominant player.
http://youtu.be/FHtvDA0W34I?t=51s
The best recruiters in today’s market act like marketers.
Why is this?
Because individuals have never had so much choice in the history of employment.
20, 40, 50 years ago the idea of flexi-time, working from home, work-life balance were alien. A job was for life.
Today with the amount of choice we have in every walk of life we can be more selective about the business we interact with - that goes from a candidate and hiring manager perspective.
We can’t just expect to go for the hard sell and still place the right people in the right jobs.
We have to spread ourselves thinner. Cover more ground.
I see sales as being more of a one to one interaction.
Marketing is a one to many.
We’ve always had “passive candidates” – but we probably called them something else. I guess we called them our wider network or referrals.
Social media as a communication and marketing tool feels like it was built purely to educate and engage people about products, services and opportunities before they know that they need them.
80% of the market are not actively seeking new opportunities. Social recruiting should be about marketing your brand and engaging with people – making them aware of your services, and opportunities before they want to move.
With the overwhelming majority of people not looking to move jobs social recruiting is not a quick win. It is the long game.
Not all recruitment firms are set up for social recruiting and it isn’t something I’d recommend to all businesses – purely because some companies live too hand-to-mouth or they don’t have the infrastructure in place. For those that have the appetite to think about social recruiting hopefully this presentation will give you the foundations.