The document discusses LinkedIn, a social networking site for professionals with over 38 million members worldwide. It allows users to maintain contact lists and profiles, find connections and experts, collaborate on projects, and participate in business discussions. The document provides tips for maximizing profiles, such as keeping them fully completed and updated, as well as tips for boosting personal branding through LinkedIn groups, applications, and links from other online resources and profiles. Finally, it lists several LinkedIn and LinkedIn-related websites.

2. Definintion
The purpose of the site is to allow registered
users to maintain a list of contact details of
people they know and trust in business.

3. About LinkedIn
Over 38 million members in over 200 countries
Built on the premise that “Relationships Matter”
Features that support this premise:
Managing contact information
Find clients, associates and experts
Collaborate on projects
Business discussions
Discover inside connections

4. Tips for Maximizing your Profile
Make your profile 100% complete.
Use a profile picture that you use on multiple sites.
Update your LinkedIn status regularly.
Mage changes to your profile after every job change or promotion.
Include your web-site and blog links.
Do not block incoming e-mails.
Increase your number of trusted connections.

5. Tips for Beefing Up your “Personal
Branding”
Use LinkedIn Groups.
Fill out your profile completely.
Use the unique “LinkedIn Url”.
High Google Pagerank for LinkedIn.
Use LinkedIn Applications.
Add your LinkedIn URL to other resources.

6. LinkedIn Sites
http://www.linkedin.com
http://blog.linkedin.com
http://www.linkedintelligence.com
http://linkedin.pbwiki.com
http://stumbleupon.com/tag/linkedin/
http://www.linkedin.com/in/tomrogers