Famous Folks developed this Slideshare for everyone from beginners to experts!
Famous Folks is a creative communications shop. They help create and sustain culture for their clients through experiential marketing, content marketing, and digital and traditional advertising - all backed with a deep understanding of brand, research and strategy.
Learn more about Famous Folks:
www.famousfolks.ca
Anyone can create content, but creating a strategy is what will help you see results. Social media needs to be strategic in order to find your true audience.
Красивый и структурированный пример документа, который можно подготовить по активности в социальных медиа. Мало чем отличается, по сути, от того, который готовим мы в bdbd.ru... источник - http://clck.ru/0ko_i
Another series of workshop presentations developed to help you create your overall social media strategy. The following slides discuss how to use Facebook and Twitter to enhance your marketing and drive engagement across your brand
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
Anyone can create content, but creating a strategy is what will help you see results. Social media needs to be strategic in order to find your true audience.
Красивый и структурированный пример документа, который можно подготовить по активности в социальных медиа. Мало чем отличается, по сути, от того, который готовим мы в bdbd.ru... источник - http://clck.ru/0ko_i
Another series of workshop presentations developed to help you create your overall social media strategy. The following slides discuss how to use Facebook and Twitter to enhance your marketing and drive engagement across your brand
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
Learn how Social Media Marketing really works. In this NMX2.com seminar we cover the strategies of Social Networking, including Facebook, Linkedin, Twitter, YouTube, Blogs, Social Bookmarking, Social Media Press Releases and more.
Produced by Manny Sarmiento, New Media, New Marketing, Inc. http://www.nmx2.com
How to Maximize the ROI of Content Marketing CampaignsKat Haselkorn
Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
Publishers should be arbiters (or at least think like one)linksmart
THE IDEA OF ARBITRAGE SHOULD BE EMBRACED: Arbitrage sometimes is seen as a dirty word. Its definition is “the practice of taking advantage of a price difference between two or more markets.” For publishing, this relates to audience and advertising. There is a market to sell audience (ads, commerce, etc.) and to generate audience (direct traffic, referral, SEO, SEM, paid content marketing) and this philosophy can accelerate revenue while maintaining margins.
We are going to talk to you about the way
companies hire now.
It is outdated. It’s ineffective and quite expensive.
Still based on an old model, poorly translated
into the hyper connected, data-driven world
we live in today. And for professionals, career
decisions are often made on no more than
a job description, few interviews and a hunch.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
Learn how Social Media Marketing really works. In this NMX2.com seminar we cover the strategies of Social Networking, including Facebook, Linkedin, Twitter, YouTube, Blogs, Social Bookmarking, Social Media Press Releases and more.
Produced by Manny Sarmiento, New Media, New Marketing, Inc. http://www.nmx2.com
How to Maximize the ROI of Content Marketing CampaignsKat Haselkorn
Learn specific tips and strategies for getting the most value out of your content marketing efforts. From identifying goals to pitching effectively, this presentation offers clear, actionable takeaways. This slide deck was presented by Kat Haselkorn at Pubcon 2017
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
Publishers should be arbiters (or at least think like one)linksmart
THE IDEA OF ARBITRAGE SHOULD BE EMBRACED: Arbitrage sometimes is seen as a dirty word. Its definition is “the practice of taking advantage of a price difference between two or more markets.” For publishing, this relates to audience and advertising. There is a market to sell audience (ads, commerce, etc.) and to generate audience (direct traffic, referral, SEO, SEM, paid content marketing) and this philosophy can accelerate revenue while maintaining margins.
We are going to talk to you about the way
companies hire now.
It is outdated. It’s ineffective and quite expensive.
Still based on an old model, poorly translated
into the hyper connected, data-driven world
we live in today. And for professionals, career
decisions are often made on no more than
a job description, few interviews and a hunch.
The Sophisticated Marketer's Guide to LinkedIn: The WebinarLinkedIn
Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller.
Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
In this exclusive webinar you will learn:
• Why LinkedIn is a necessary part of your businesses integrated marketing strategy.
• How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately.
• How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals.
• Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation.
• And many more tactics that Jason has implemented for social media marketing domination.
Каких клиентов следует избегать в digital-сфере. Инна Насадюк.Miritec
02.08.16 и 11.08.16 состоялись вебинары с Инной Насадюк "Каких клиентов следует избегать в digital-сфере", организованные компанией Miritec.
Мы узнали об основных типах клиентов в digital и не только, получили практические советы и подходы для работы с ними, а также поняли, как найти "своего" клиента.
Наша страница в facebook: https://www.facebook.com/ipromomiritec/
Наш канал: https://www.youtube.com/channel/UCR1fX9RityyfX5cFwSt6FJg
Связаться с нами: marketing@miritec.com
Вы устаете, хотя работа не связана с повышенными нагрузками? Не можете проснуться утром, хотя спали достаточно? Для многих из нас остается необъяснимым: почему даже при относительно здоровом образе жизни ощущается недостаток энергии и сил, возникает лишний вес, болит голова, не уходят проблемы с кожей? Находим временные решения: диеты, таблетки, косметика. Все это про вас? Тогда вполне возможно, что вам нужен детокс. Организм постепенно засоряется токсинами из-за беспорядочного, неразборчивого питания и негативных экологических условий – и уже в 25 лет не справляется с прежними нагрузками. На этом вебинаре основатель компании Go Happy Go Healthy («Быть здоровым быть счастливым») Наталия Римша расскажет, как без особых сложностей вернуть себе энергию и силы, избавив организм от токсинов.
Web-design Studio company HoD_-_Презентация услугCompany HoD
Web-design Studio Company HoD - профессиональная команда разработчиков, которая имеет большой опыт работы с различными проектами, от создания простых информационных страниц, до разработки сложных масштабных проектов по индивидуальным требованиям заказчика.
На сегодняшний день в активе дизайн студии более 300 успешно реализованных проектов для различных организаций в Республике Беларусь и за ее пределами
Web-design Studio Company HoD находится в г. Минске в Беларуси, а также имеет представительство в Литовской Республике (“Centrinis kodas”, Vilnius LT – www.it-hod.com ).
Более полную информацию о компании Вы всегда можете найти на нашем сайте
www.it-hod.by !
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues?
Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
Learn how to build and engage with new customers by optimising your linkedin profile. I can guarantee you'll get more mileage from linkedin by following this guide.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Grow Your Reddit Community Fast.........SocioCosmos
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
3. LINKEDIN CURRENTLY
HAS 259 MILLION+
MEMBERS.
With 184 million monthly visits, and a net worth around $24 billion.
It’s rolling in the dough, and it can help you do the same.
4. LINKEDIN IS THE
MOST IMPORTANT
CROSS-INDUSTRY
PROFESSIONAL
NETWORK.
Anyone who is serious about their career and their business
should get an account.
5. LINKEDIN IS LIKE YOUR
VERY OWN PUBLICIST.
It helps you manage your professional identity. Who doesn’t
want to shine amongst their peers, be recognized by and
connect with leading professionals in their industry?
6. YOU HAVE THE POWER!
LinkedIn helps you build and engage with your professional
network, gain access to industry insights and create your
own opportunities.
7. HOW ARE
YOU PROMOTING
YOUR BUSINESS?
Sure, you’re sponsoring and attending events, you have
a website, you’re doing traditional advertising, and
attending conferences.
LinkedIn is another way to get increased visibility, but with way more substance than your
other marketing tactics.
8. TABLE OF CONTENTS
BAKING A
SCRUMPTIOUS
LINKEDIN PRESENCE.
9 INGREDIENTS – Creating a basic but outstanding profile
21 MAKING THE DOUGH – Profile details to make you delicious
?
32 SECRET INGREDIENTS – Establishing yourself with content
44 ADDING THE CHEESE – Paid accounts
50 EXTRA SAUCE ANYONE? – LinkedIn business pages and content
56 TASTING THE PIZZA – Devour those delicious results!
10. INGREDIENTS
JOIN LINKEDIN.COM
AND ADD ALL YOUR
PERSONAL DETAILS.
ADD A PROFILE PHOTO:
Upload a professional photo,
or at least one that looks
professional, which is cropped
to clearly show your face.
Make sure there is no lettuce in your
teeth and that your background isn’t a
visit to the aquarium.
12. INGREDIENTS
MAKE YOUR CURRENT
POSITION CATCHY AND
KEYWORD RICH.
(PMAC-certified project manager –
Known for successfully leading
multi-million dollar projects in
developing countries.)
13. IT SHOULD ENTICE
PEOPLE TO FIND OUT
MORE ABOUT YOU.
Your headline comes up on company listings pages,
invitations to connect, messages, and when someone
hovers over you.
Keep it keyword optimized to help when people search for your LinkedIn profile.
Accreditations are awesome. If you’ve got it, flaunt it.
14. INGREDIENTS
SUMMARY:
What makes you a killer professional? Bring it.
Use active language.
Keep it written in the first person.
Highlight your best skills and use keywords relevant to
your field.
Keep it short and sweet. People are interested, but keep your
memoir for your mother.
Include contact information so people outside your network
can get in touch.
15. INGREDIENTS
EXPERIENCE:
How have you kicked ass in each of your roles?
Why would you just upload your resume? Being precise with past and current roles
and experiences will be more beneficial. You can include lots of details, more than
you would on your resume.
Use active language and mention what skills brought you deliverable results.
16. UPLOAD PROJECTS
INGREDIENTS
USE LINKEDIN
AS A PORTFOLIO.
Showcase the best of your completed work.
Use media to stand out – enrich your profile with videos, presentations or photos.
There are hundreds of ways visual elements can help you market yourself.
Charts, photos, videos are all great since they speak for themselves.
LASTLY, CHECK FOR TYPOS!
17. INGREDIENTS
DON’T LEAVE
ANY GAPS IN
YOUR BASIC
INFORMATION.
Let LinkedIn’s step-by-step wizard
guide you towards a completed profile.
It prompts you to include any work samples or projects,
published works, education, awards, volunteer experience,
causes you care about, and organizations you belong to.
Remember that this is a professional networking site – so
don’t include your cheesecake of the month membership.
18. INGREDIENTS
YOU’LL ALSO BE
ABLE TO ADD
MORE SECTIONS
TO YOUR PROFILE.
Take note that any sections you haven’t filled out
yet show up on the right side of your screen when
you go to edit your profile.
You can also rearrange your sections. Showcase your best background
elements by putting them at the top, the same way the grocer does with
the fruit aisle.
20. DOIN’ IT WELL
CHANTELLE
LOUTH
A pastry chef with
an outstanding profile.
Her relevant visual posts and excellent work details
made her one of LinkedIn’s Must See Profiles of 2013.
https://www.linkedin.com/pub/chantelle-louth
/51/397/655?trk=ss-trsry-cl
22. MAKING THE DOUGH – Marketing Yourself
USE YOUR PROFESSIONAL
EMAIL ADDRESS.
Connect with contacts in your industry and people you know
who are already on LinkedIn.
You can conveniently use your existing email address book. Leave the drama at home.
Don’t add personal connections unless you met them through business.
Find people from previous jobs and former classmates
– not the kind you partied with, but the kind you did
school presentations with.
23. MAKING THE DOUGH – Marketing Yourself
CREATE A STRONG
NETWORK OF PEOPLE.
Connect with those you know before connecting with
those you don’t.
When you add people you will be prompted to explain how you know them. You should ALWAYS
change the personal note to show that you’re not just click-to-connect-happy, but genuinely
interested in making their acquaintance, especially if it’s someone you don’t already know.
24. MAKING THE DOUGH – Connections Explained
FIRST DEGREE
CONNECTIONS ARE
PEOPLE WHO ARE
ALREADY IN YOUR
NETWORK.
Second degree connections are people who are
connected to people you are connected to – sort
of like friends of friends.
Without trying to get all Inception-y, third level connections are
connections of those second degree connections. People who
are in the same groups as you are listed as group.
25. MAKING THE DOUGH – Links
KEEP YOUR
LINKS LIMITED.
Stick to mostly professional accounts, but if you feel like
your personal accounts are still a professional representation
of yourself, by all means add away!
• Add a company website or a personal website
• Add your company or personal twitter account
• Add any professional or personal blogs you manage
26. MAKING THE DOUGH – Groups
THERE ARE
2.1 MILLION
LINKEDIN
GROUPS IN
TOTAL.
The average user joins 7 groups,
so join a few!
Join relevant groups as it improves your visibility
within your industry. They allow you to contact
any group member even if they are outside your
network, which you’re normally not allowed to do.
27. MAKING THE DOUGH – Skill Endorsements
SKILLS:
Add skills that you actively use in your career.
You can only have 50 skills listed, so consider carefully! Tying a knot in a cherry stem
with your tongue does not need to be included.
When people view your profile, they will be prompted to endorse you for the skills that
you have listed. They can also add their own but its best to showcase the skills YOU
want others to see.
28. MAKING THE DOUGH – Skill Endorsements
GET
ENDORSEMENTS.
The more you get, the better your search
ranking becomes, and the more popular
you’ll get!
You get notifications and emails when others endorse you, which gives
you the opportunity to pay it back and endorse some of their skills.
29. MAKING THE DOUGH – Recommendations
GET 5-10
RECOMMENDATIONS
Don’t be afraid to ask valued and trusted colleagues, bosses
and subordinates.
PAY IT FORWARD: Endorse others and write recommendations for people you valued working with.
The easiest route to getting a recommendation is writing one for someone else. When they
get the recommendation, they are prompted to write one for you in return. Nothing like making someone feel guilty!
31. DOIN’ IT WELL
JASON C
MAYDEN
Jason has a great profile, complete
with photos, skills, recommendations,
and relevant group membership.
Check out this LinkedIn Superstar:
https://www.linkedin.com/in/jasonmayden?trk=ss-trsry-jm
33. ?
SECRET INGREDIENTS – ngagement establishing yourself
E
with content
DON’T JUST CREATE
A PROFILE.
Posting updates and pushing out original content
makes you stand apart and gets you noticed for all
the right reasons.
Spend some time developing original content like presentations, whitepapers,
and blogs. You gotta put in the work to reap the rewards.
34. ?
SECRET INGREDIENTS – Reactive Engagement
SCROLL THROUGH
YOUR DAILY FEED.
View updates from your network at least
once a day.
Scroll through at optimal times, usually around noon and early evening.
If others are posting content you find interesting, comment and let them
know you appreciate their post. Commenting is a great way to get attention
from other networks.
35. ?
SECRET INGREDIENTS – Reactive Engagement
ENGAGE
WITH YOUR
CONNECTIONS.
Spark interesting conversations.
Make others notice just how brilliant you are!
POST YOUR OWN STATUS UPDATES: What you’re working on,
sharing what you’ve read, resources you use, giving advice and opinions,
posting about events and asking questions.
You can also share your status updates with groups you’re part of. This helps
drive traffic to your blog or website. Be wary that not all groups welcome
members sharing links so use your judgement.
36. ?
SECRET INGREDIENTS – Storytelling
WHAT IS
CONTENT
MARKETING?
Brand relevant + interesting story
= content marketing.
Post content on your Newsfeed around noon and early evening.
Posting between 10pm and 6am is great if you want to make
sure absolutely no one sees what you post.
37. ?
SECRET INGREDIENTS
MAKE SURE WHAT YOU
POST IS RELEVANT TO
YOUR INDUSTRY.
It should be engaging and promote what you’re doing and
where your expertise lies. It doesn’t necessarily need to be
limited to your industry, but it should speak to your audience.
Post your slideshares and blog posts if they will create conversations or connect with
members of your network. Don’t post updates on your personal life. That’s what Facebook
is for. Family and personal life is inappropriate unless you’re working for Pampers.
38. ?
SECRET INGREDIENTS – Where To Get Content
CURATE
YOUR
CONTENT.
It’s a quick and easy way to put
together some blog posts that are
industry relevant.
Use sites like Forbes, Business Week and dailyfinance.com
for specific topics that you can develop into a blog post.
Use images and call to actions.
39. ?
SECRET INGREDIENTS – Where To Get Content
POST AT LEAST
ONCE A WEEK.
Never post more than once a day.
Again, we’ve got to remind you to post during times when
people are trolling their news-feeds – noon and early evening.
Be smart and create a content plan and strategy. Picture
yourself having a big meeting. Everyone is staring at you.
Hopefully you’ve prepared and got something to say. Content
is pretty much the same thing – it’s ensuring you have
something for people to look at when they are expecting it.
40. ?
SECRET INGREDIENTS – Pulse
PULSE IS A FULLY
INTEGRATED APP
WITHIN LINKEDIN.
Whether you want it or not, Pulse is there.
It can be a goldmine of excellent content from influencer blogs, major publications and
other trusted sources.
Pulse provides you with news that is relevant to you. It provides valuable content which is
generated based on your profile, your job, your interests and the companies you follow. It’s a
great place to start looking for blog ideas.
A recent addition to Pulse will allow anyone, including you, to become an elite influencer
on Linkedin. Members will be able to write articles using a new tool and if you get lots of
traction from your network on the article, they will push it out to a larger audience. You will
retain ownership of your content but LinkedIn can publish it. This new tool will help you
raise your professional profile and become better known in your field.
42. DOIN’ IT WELL
MICHAEL M.
Michael is the chairman of
Sequoia Capital.
While not all his posts are relevant to the financial
industry, they are all interesting – and the content is
still relatable to his professional audience.
http://www.linkedin.com/today/influencer?authorId=25760goback
=%2Elit_*1_*1trk=tod-yn-sname
43. DOIN’ IT WELL
BRUCE
KASANOFF
This was the Most Engaging Influencer
post of 2013 on LinkedIn.
Be sure to check out his other posts as well for some
great content.
http://www.linkedin.com/today/post/
article/20130516122628-36792-the-best-talentis-bringing-out-talent-in-others?trk=corpblog_1213_
chipcutter_stories
45. ADDING THE CHEESE
– LinkedIn Pro Accounts
LINKEDIN
OFFERS
PREMIUM
ACCOUNTS.
They’re geared towards recruiters,
job seekers, sales professionals
and business owners.
The majority of people are happy with the free, basic LinkedIn. However, you can always try the paid
features for a month to see whether you will benefit from them or not. Often they will offer the paid
accounts at a discounted rate as part of a promo to get you to join – why not take the deal and see
if it helps you become a Superstar? Click Upgrade in the top right hand corner to see how.
46. ADDING THE CHEESE
– Different types of Pro Accounts
LINKEDIN PREMIUM
BUSINESS PLUS
Starting at $10.95 per month.
Allows you to see who has viewed your profile, see full profiles of
people you are not connected to and send them direct messages,
get more introductions, let anyone message you, gain access to
premium search filters, see more profiles in search results, create
saved search alerts, and get a full list of people who can provide a
reference for someone you are interested in.
47. ADDING THE CHEESE
– Different types of Pro Accounts
LINKEDIN
PREMIUM
TALENT FINDER
Starting at $39.95 per month.
Allows you to see who has viewed your profile, gives you full network visibility
regardless of connection and send direct messages to anyone, and use
premium search filters.
48. ADDING THE CHEESE
– Different types of Pro Accounts
LINKEDIN JOB
SEEKER PREMIUM
Starting at $19.95.
Allows you to send direct messages regardless of connection, be a
featured applicant when applying to jobs on LinkedIn, get a premium
badge so you stand out in search results when recruiters are
looking to hire, see who has viewed your profile, and get access to a
job seeker group and webinar.
49. ADDING THE CHEESE
– Different types of Pro Accounts
LINKEDIN SALES
NAVIGATOR
Starting at $15.95 per month.
Sends you sales alerts for leads, gives access to a lead builder
to manage your pipeline, pinpoint leads with premium search
filters, see full profiles, see who has viewed your profile, get
introductions, and send direct messages to anyone.
51. EXTRA SAUCE – LinkedIn For Business
ADD A
COMPANY PAGE.
Perhaps you noticed when you were adding your job history
that some companies come up as pages. If you’re a business
owner and your page doesn’t come up it’s time for that to
change. If you’re not on LinkedIn, you essentially don’t exist
:) (insert sarcasm)
Go to Add a Company. You will need an email address at your company’s domain such
as you@yourcompany.com since LinkedIn does not accept the generic emails like
Gmail or Hotmail.
52. EXTRA SAUCE – LinkedIn For Business
FILL OUT ALL YOUR
COMPANY’S BASIC
INFORMATION.
Do it in the page overview section: name,
description, company size, website, and industry.
This is the stuff that will show up when someone
hovers over your company name throughout LinkedIn.
You can also add company specialties, featured groups
and page admins that will be able to make changes to
your company page. Choose your admins wisely. You
don’t want a disgruntled employee going postal on your
business’ LinkedIn page.
53. EXTRA SAUCE – LinkedIn For Business
DRIVE TRAFFIC TO
YOUR WEBSITE.
Add a banner image with a call to action that links
to your website.
Add status updates to help drive engagement. This is similar to your own
status updates.
If your company is hiring, create a careers section for your company page where
people will be able to find job listings and hiring information. There is a fee
associated with having job listings.
54. EXTRA SAUCE – Content marketing for your business page
MARKET YOUR
BUSINESS PAGE
Do it with content much like your own:
relevant messages + interesting story = content marketing
Post engaging and industry relevant content,
like slideshows, videos, blog posts and
reports. Again, it doesn’t have to be specific
to your company as long as it’s relevant.
55. EXTRA SAUCE – Content marketing for your business page
POST COMPANY
STATUS UPDATES:
What you’re working on, if you’re
hiring, resources you use, advice and
opinions, and events. And ask your
readership questions to get some
interaction.
Recycle, reuse, recycle: Duplicate your own personal
content efforts by showcasing them on your business
profile. Make sure your intent is accessible on
every platform.
To see how your content is performing, go to your page
and click the Edit button. You’ll see tabs for follower
insights, page insights, and employee insights.
57. TASTING THE PIZZA – Devour Those Delicious Results!
JOINING LINKEDIN
CAN IMPACT YOUR
PRESENCE.
It increases your visibility and allows people
to connect with you.
It showcases that you are a superstar at what you do! Your network can become
a valuable resource that you can draw off of for jobs and future projects.
58. TASTING THE PIZZA
IT’S DEFINITELY RISKY
TO DELVE INTO BRAND
NEW TERRITORY.
A profile revamp and creating your own content
can be intimidating.
However, let’s be honest: the risk of not doing it will leave you on the sidelines with millions of
other wannabe’s who have underdeveloped profiles and no intent. It’s riskier to not do it than to
dedicate some time to making a superstar profile.
59. TASTING THE PIZZA
MARKET YOURSELF
AS AN EXPERT.
With the right branded content, you can also market
yourself as a leading expert in your field, expand past
your current network and gain international attention.
Put yourself in the lane for business opportunities - become associated with
similar people who are doin’ it good. It’s all about people knowing who you are and
what you and your company stand for in hopes of attracting both the right clients,
the right employees and the right conversations.
60. TASTING THE PIZZA
2014 IS THE YEAR
OF LINKEDIN.
LinkedIn is set up to become the most important
publisher of 2014:
100 million captive readers and writers, including people like Richard
Branson, will push LinkedIn to become a premium destination for industry
news. The time is now to create your profile, publish original content,
network in groups, and become a LinkedIn Superstar. Go get ’em, Tiger!