Twitter to fuel your content marketing
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Content marketing is not a new phenomenon and most marketers will tell you that they practice content marketing in some way – but as content marketing grows, so does the challenge to stand out from the competition. There is an untapped source of competitor insight available to marketers from Twitter, and most brands are barely scraping the surface of what the data can offer! What lies beneath is a treasure trove of data that is seldom translated into actionable intelligence. By tapping into Twitter’s enormous data source you can collect insights that enable you to enrich other areas of your marketing, including your content strategy. This webinar will explore the essential steps you need to take to get the most out of Twitter data and make more informed choices to fuel your content marketing strategy. Cassie Hayes is the Marketing Communications Manager at SocialBro, she oversees social media, PR communications and events. Cassie is excited by effective communication, insight-driven marketing and Twitter data. Outside of SocialBro, you’ll find her blogging about the culinary delights of London.
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The explosion of marketing technologies and the rise of customer experience have positioned Chief Marketing Officers to play a more influential role in the C-Suite.
At the same time, social media, the proliferation of mobile devices, and a new emphasis on metrics and analytics have made the CMO’s job tougher than ever.
So how are smart CMOs staying in sync with today’s consumers and developing successful marketing strategies?
Marketing leaders are tapping customer insights and analytics to make the right decisions faster. At Neustar, we deliver authoritative data to enable a personalized dialogue and comprehensive view of your customers and prospects.
With this in mind, Neustar has collaborated with Leadtail to take a close look at CMOs and other marketing executives who are leveraging social media to connect with their peers, learn about marketing strategies and best practices, and become stronger leaders for their organizations.
What can you learn from the social insights we’ve discovered about CMOs?
Read on and find out...
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Twitter to fuel your content marketing
- 1. Cassie Hayes Marketing Communications Manager @SocialBro @Cassandrahayes Twitter To Fuel Your Content Marketing Strategy #SEMrushLive
- 2. @Cassandrahayes Today... 1. Why Content Marketing? 2. Where Twitter Comes In? 3. What’s Resonating With Your Audience? 4. What About Your Competitor’s Audience? 5. Conversations & Affinities 6. Enrich Your Audience Understanding 7. How This Will Change Your Strategy! #SEMrushLive
- 3. SOCIALBRO The leading Twitter marketing platform 10,000 customers who trust our services Used by brands and agencies around the world including VISA, Telefónica and DigitasLBI… @Cassandrahayes #SEMrushLive
- 4. 1. Why Content Marketing? @Cassandrahayes Only 12%feel they have an optimised content marketing strategy Nearly 71%of businesses were planning on creating more content in 2015 #SEMrushLive
- 5. @Cassandrahayes 59% UK Twitter users follow brands 320 Million monthly active users 2. Where Twitter Comes In. #SEMrushLive
- 6. 3. What’s Resonating With Your Audience @Cassandrahayes Find out... Tweet Analytics Link Clicks Twitter’s Resources #SEMrushLive
- 7. @Cassandrahayes #SEMrushLive 3. What’s Resonating With Your Audience
- 8. @Cassandrahayes #SEMrushLive 3. What’s Resonating With Your Audience
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- 10. 500 Million Twitter Conversations Global Audience SEGMENTATION Understanding and actively applying segmentation will deliver unique audiences, giving you the competitive edge to cut right through the noise and reach your target audience. 5. Conversations & Affinities @Cassandrahayes #SEMrushLive
- 11. 5. Conversations & Affinities @Cassandrahayes #SEMrushLive ● Do they like Justin Bieber? ● What publications do they read? ● Is advertising during the X-Factor right for our target audience? ● Do they shop at Selfridges, Harrods or Harvey Nichols?
- 12. 6. Enrich Your Audience Understanding @Cassandrahayes What’s their location? How many verified users do you have within your audience? What’s the language breakdown? #SEMrushLive
- 13. @Cassandrahayes 6. Enrich Your Audience Understanding #SEMrushLive
- 14. 6. Enrich Your Audience Understanding PERSONALITY INSIGHTS MODEL @Cassandrahayes #SEMrushLive
- 15. 7. How This Will Change Your Strategy! @Cassandrahayes 1 Get the most out of your content. 2 Cut through the noise. 3 Get closer to your audience. 4 Make your competitor redundant. #SEMrushLive