With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
Multichannel Strategies to Convert Online-Acquired Supporters Into Donors4Good.org
Care2 shares best practices from its base of 1,000+ nonprofit clients who use Care2′s 23-million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how this time-tested fundraising approach is producing strong results
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will takeaway:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Using examples and data from the Blackbaud 2013 benchmark study; we’ll challenge your strategic thinking and help you understand how to be more successful as fundraisers, marketers and industry leaders.
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Takeaways:
1. How organizations have used social media successfully to further socially conscious efforts
2. The top tips organizations should know when preparing to start using social media
3. Real-life case studies on using social media successfully to achieve nonprofit goals
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
Multichannel Strategies to Convert Online-Acquired Supporters Into Donors4Good.org
Care2 shares best practices from its base of 1,000+ nonprofit clients who use Care2′s 23-million member online community of “do-gooders” as a source of new donors. Using donor conversion data from Covenant House, Human Rights Campaign, IFAW and Nature Conservancy Canada, we’ll drill down on how this time-tested fundraising approach is producing strong results
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will takeaway:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
Using examples and data from the Blackbaud 2013 benchmark study; we’ll challenge your strategic thinking and help you understand how to be more successful as fundraisers, marketers and industry leaders.
Everything You Need to Know About Measuring Online Results But Were Afraid to...Steve MacLaughlin
This was presented at the 47th AFP International Conference on Fundraising. This session covers web, email, social media and multi-channel metrics and explain the whats, hows, and ways for measuring them successfully.
You've heard the buzz around how nonprofit organizations and corporations are using social media for social good. Now hear from the "real housewives of social media" who are driving successful online campaigns, as well as others who are helping lead the social media revolution.
Takeaways:
1. How organizations have used social media successfully to further socially conscious efforts
2. The top tips organizations should know when preparing to start using social media
3. Real-life case studies on using social media successfully to achieve nonprofit goals
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...hjc
With the cost of traditional marketing channels going up and up, social media is getting more attention as a way to strengthen your organization’s marketing, advocacy, and fundraising efforts.
This straightforward session will try to show you the most cost effective, proven ways to use social media to strengthen your organization. With examples from Twitter, Facebook, Youtube, and other social media tools, you’ll see how some of the best nonprofit brands use social media to beat the competition! We will breakthrough common misconceptions and notions of social media while providing you with tips, best practices and tools to get you started on a long-term strategy towards engaging your donors.
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
A Nonprofit's Guide to Event Fundraising AnalyticsJono Smith
This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
Multichannel Mashup: 31 Tips on How to Combine Channels for Fundraising Suc...Barb Perell
With so many communications channels available to direct marketers, it can be difficult to determine the right channel mix for your organization. Check out these ideas on how to integrate strategies across channels (mail, phone, digital) to boost your bottom line. How does integration amplify the impact?
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display.
This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesJessie Lamb
Putting the right message before the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Come learn how Mercy Corps utilized audience and behavioral data to improve campaign outcomes, and get tips for getting started on your own data-driven segmentation strategy.
Using insight to inform UX and new modes of engagement | The future of engage...CharityComms
Daniel Gray, digital engagement manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Leveraging Volunteer Talent for Organizational ChangeVolunteerMatch
Beth Steinhorn of JFFixler Group for VolunteerMatch
Organizations are recognizing that the old ways of doing business don’t work in this changing world. The good news is that today’s volunteers are interested in opportunities to help organizations innovate and pilot new ways of doing business. This webinar will explore how to engage volunteers as leaders of change. Learn where your organization is in its lifecycle and gain an appreciation for the importance of innovation in organizational sustainability. The webinar will also feature strategies for supporting volunteers and holding them accountable for change.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...hjc
With the cost of traditional marketing channels going up and up, social media is getting more attention as a way to strengthen your organization’s marketing, advocacy, and fundraising efforts.
This straightforward session will try to show you the most cost effective, proven ways to use social media to strengthen your organization. With examples from Twitter, Facebook, Youtube, and other social media tools, you’ll see how some of the best nonprofit brands use social media to beat the competition! We will breakthrough common misconceptions and notions of social media while providing you with tips, best practices and tools to get you started on a long-term strategy towards engaging your donors.
Hot or Not: Which Fundraising Channels Are a Forecast for Success?Steve MacLaughlin
Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presented by Steve MacLaughlin and Frank Barry. More information at: http://www.blackbaud.com/bb/Internet/communication.aspx
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
A Nonprofit's Guide to Event Fundraising AnalyticsJono Smith
This 18-page guide is designed to help event fundraisers move beyond only reporting the past and start using analytics to predict the future. A case study featuring the Komen Global Race for the Cure highlights how analytics helped formulate the steps the organization took to transform their highly attended event into a strong fundraising event.
Multichannel Mashup: 31 Tips on How to Combine Channels for Fundraising Suc...Barb Perell
With so many communications channels available to direct marketers, it can be difficult to determine the right channel mix for your organization. Check out these ideas on how to integrate strategies across channels (mail, phone, digital) to boost your bottom line. How does integration amplify the impact?
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
There is a lot of cool stuff being done by charities in the digital space. We focus on the 5 key digital channels - Search, Email, Mobile, Social Media and Display.
This presentation is designed to inspire non-profit organisations to do more in the digital space. This is cool stuff that is possible to implement, rather than out of reach cool stuff that requires massive budgets and resources.
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesJessie Lamb
Putting the right message before the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Come learn how Mercy Corps utilized audience and behavioral data to improve campaign outcomes, and get tips for getting started on your own data-driven segmentation strategy.
Using insight to inform UX and new modes of engagement | The future of engage...CharityComms
Daniel Gray, digital engagement manager, WaterAid
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Leveraging Volunteer Talent for Organizational ChangeVolunteerMatch
Beth Steinhorn of JFFixler Group for VolunteerMatch
Organizations are recognizing that the old ways of doing business don’t work in this changing world. The good news is that today’s volunteers are interested in opportunities to help organizations innovate and pilot new ways of doing business. This webinar will explore how to engage volunteers as leaders of change. Learn where your organization is in its lifecycle and gain an appreciation for the importance of innovation in organizational sustainability. The webinar will also feature strategies for supporting volunteers and holding them accountable for change.
Wero uiui - Quiz night format with Year 5-6 Rūmaki Māori students. Revision i...Ruth Lemon
We had studied Ngā Waiata o Aotearoa in preparation for our school concert, so there was a strong musical component to this 'quiz night', although there is also geometry, brainstorming and charades.
Что же такое Рекламная сеть ВКонтакте или сокращенно РСВК?
РСВК или Рекламная сеть Вконтакте – это текстово-графическая рекламная сеть с обширными настройками внешнего вида размещаемых баннеров, позволяющая эффективно монетизировать аудиторию Вашего сайта.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
Multichannel Strategies for Nonprofits: How To Use Online Tools to Raise Mone...Julia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind? This FREE seminar will help you answer these questions, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Grow your email list of supporters – including donors, volunteers and others who will help your nonprofit?
· Mobilize an army of e-activists to win advocacy victories for your cause (while building your own army)?
· Drive a ton of “do-gooders” to your website? Or to vote for you in a contest? Right now?
Care2 webinar presented by Steve MacLaughlin, Director of Internet Solutions - Blackbaud, with Donna Wilkins, President of Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters, and Eric Glader, Care2, Director of Nonprofit Services.
Best Practices to Build a Multichannel CampaignAmy Sample Ward
Highlights from the new book, Social Change Anytime Everywhere by Allyson Kapin and Amy Sample Ward; 8 Steps to Build a Multichannel Campaign Plan. Learn more at socialchangeanytime.com
Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud
Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!
You had me at Hello: 7 mostly not crazy ideas to make sure you’re making the most of new supporter relationships
So you've got a bunch of new names from somewhere...Facebook, a contest, a progressive social action network, (ahem) Care2. Now what?
Well, you could start with "hello." Or, actually, anything. Kinda nuts, but sometimes it can take organizations too long to make any sort of proper introduction. And then your new joins are all like "who are these people?" when you finally send that renewal or call to action. But never fear! We have all kinds of smart, easy, and even automated tactics and techniques to let your newest list members know how glad you are to meet them.
Watch this AWESOME webinar with Madeline Stanionis (principal at M+R) and Justin Perkins (Senior Director Brand Engagement and Business Development at Care2) to learn about the best way to handle all of that acquisition you're bound to do in 2015. You'll learn about various case studies and walk away with cold-hard-tactics to make sure your ROI is astronomical (or at least, you know, positive).
After compiling detailed data from 27 organizations and experts, Sea Change Strategies presents its findings on how to leverage those mid-level donors and keep them involved in your fundraising plan.
In this webinar you'll learn:
How to jumpstart your fundraising success with Mid-Level Donors
How Rainforest Alliance successfully implemented a Mid-Level Donor Program
The habits of highly effective Mid-Level Donor Plans
Empower Your Supporters on #GivingTuesdayCare2Team
#GivingTuesday, the national day of giving on Tuesday, Dec. 3, 2013, inspires people to take collaborative action to improve their local communities by giving back to the charities and causes they support following Thanksgiving, Black Friday and Cyber Monday.
Join Razoo, UN Foundation and Care2 to get into the true spirit of the holidays and engage your supporters through a national day of giving.
Get ready to have a great online campaign. During this presentation by Care2 and Company K Media, nonprofit communications expert Kerri Karvetski dissects the marketing and communications tactics of a multi-channel online fundraising campaign from thought to finish, revealing each step, in order, that leads to success. And you'll see real fundraising examples that even small nonprofits can emulate.
View this presentation by Xtraordinary, Blackbaud and Care2 to find out how your organization can tap into the next generation of giving. Using groundbreaking data from a study of over 1,500 UK donors, and riveting examples, we'll talk you through the new dos and don'ts of fundraising.
Engaging Baby Boomers & Seniors through Social MediaCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/engagingboomers
The boomer generation was long the darling of marketers and advertisers, then they grew up.
While boomers are the consumer majority and tend to be the segment with the highest dollar donations to nonprofits, they're often dismissed as not being part of the social media wave.
Join Immersion Active and AARP in this Care2 Expert Webinar that focuses on new ways of showing some love to the influential seniors segment through social media tactics that engage and cultivate supporters and potential donors.
About the Presenters:
Gina Pagliaro -- Account Strategist, Immersion Active
Jen Martin -- Manager of Social Communications, AARP
Molly Connors -- Director of Nonprofit Services, Care2
The Holy Grail of Monthly Giving: Finding, Keeping and Loving SustainersCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2grail
Want to find a new, stable source of income that also works as a loyalty booster to existing donors?
Three words: SUSTAINED GIVING PROGRAM
This webinar covers everything you want -- and need -- to know about monthly giving.
Starting with the basics, Harvey McKinnon, renowned expert on monthly giving, discusses why to have a monthly giving program and what it means for donor loyalty, along with the fundamental elements of all good monthly programs.
Next, Teva Harrison of the Nature Conservancy of Canada -- which has made a strategic decision to invest in a monthly program -- tells what works for her organization while sharing secrets, tips and best practices on how to find, keep and love these valuable donors.
In this webinar you'll learn:
-What metrics to look for in a monthly program (eg. typical conversion rates, retention rates)
-How to invite them, what to say, how often to say it
-When to use direct mail and when to use the phone to convert and upgrade
-Great examples from an organization with years of expertise in cultivating these valuable donors
Presenters:
-Harvey McKinnon (President, Harvey McKinnon Associates)
-Teva Harrison (Manager of Supporter Development, Nature Conservancy of Canada)
-Ryann Miller (Director of Nonprofit Services, Care2)
Making Advocacy Pay: Understanding the Link Between Activism & GivingCare2Team
Are you looking for a way to engage your donors without always asking for a donation?
Do you need strategies and tactics for doing online acquisition?
This session talks about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and shows you valuable case studies from successful organizations. We also discuss best practices in assessing ROI (return on investment) for online acquisition, so you can see how to make advocacy pay.
"Making Advocacy Pay: Understanding the Link Between Activism and Giving"
This thought-provoking session features these industry leaders:
-Vinay Bhagat, Founder & Chief Strategy Officer, Convio
-Yvonne Garrett, Partner, OMP
-Randy Paynter, Founder & CEO, Care2
About the Presenters:
Vinay Bhagat, Founder & Chief Strategy Officer, Convio: Vinay Bhagat is Founder and Chief Strategy Officer of Convio. Vinay founded Convio in April 1999 after volunteering at a public television pledge drive and seeing the opportunity to leverage Internet technology to drive better fundraising results. Today, as chief strategy officer, he oversees corporate strategy and is actively involved in research and client success strategies. A frequent speaker at conferences, Vinay has addressed events hosted by the Association of Fundraising Professionals, Direct Marketing Association Nonprofit Federation, Council for the Advancement and Support of Education, Independent Sector, Integrated Media Association, Politics Online, Public Broadcasting System and National Voluntary Healthcare Association. Vinay also is a widely published author, including a chapter in "People to People Fundraising: Social Networking and Web 2.0 for Charities" and articles that appear regularly in DM News, Journal of the Direct Marketing Association Nonprofit Federation and on OnPhilanthropy.com. Vinay holds degrees from Harvard Business School (MBA) where he graduated as a Baker Scholar, Stanford University (MS) and Cambridge University (MA) in England. He has volunteered for several Austin and international nonprofits.
Yvonne Garrett, Partner, OMP: Yvonne Garrett is a Partner at OMP, Inc., a full-service fundraising and communications agency that serves leading causes in the U.S. Yvonne has been deeply involved in political and advocacy fundraising for almost 20 years. Working with candidates and groups such as the Natural Resources Defense Council and Oxfam America, she has helped helped her clients achieve dramatic fundraising success and list growth. Today, Yvonne specializes in helping organizations develop cross-channel programs that blend advocacy and fundraising. Prior to joining OMP in 2004, Yvonne was Vice President of the Share Group.
Randy Paynter is the Founder and CEO of social action network Care2.com. With over 15 million members, Care2 is the largest online community of people making a difference for human rights, animals, the environment and o
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In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
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4. What we’ll cover
• Why multichannel campaigns?
• Multichannel case study: Fountain House
• Building your brand and generating leads
online using Care2 and more
• Digging into social media: National Wildlife
Federation case study
• Resources to make your multichannel
campaigns stronger
#MCcampaigns
10. Campaigns turn a series of
messages into a story with…
• A problem
• A solution
• A goal
• A timeline
• An action your audience can take
#MCcampaigns
11. Campaigns tell a story across
all elements…
• Consistent imagery
• Established goal/deadlines
• Campaign-specific landing pages
• Web promotion & social media engagement
• Reference URL in direct mail appeal
#MCcampaigns
13. The results are worth it:
• Multi-channel ~ higher
lifetime donor value
• Many new donors give
first gift online
• A significant # of online
donors switch to offline
• People who „act‟ online
= 7x more likely to give
#MCcampaigns
24. 2011 Campaign Results
• Total raised: $88,390
• Average gift: $187.78
• 33.7% increase in online giving from
2010
#MCcampaigns
25. Lessons Learned
• Direct mail acquired list is ready to give
online
• Donors receptive to a different kind of
storytelling
• Increase appeared to result not just from
added appeals, but entire campaign
#MCcampaigns
27. about
Citizens use Care2 for:
Starting or signing petitions
Nonprofits use Care2 for:
Volunteering
Donating $ Recruiting Donors & Supporters
Spreading news
Traffic/Branding/Awareness
Commenting on blogs
Starting group (organizing) Advocacy
Joining nonprofits Building Facebook fan base
#MCcampaigns
29. The Cold, Hard Facts
Overall revenue from nonprofits declined again in 2011. The median drop
was 2.1 percent.
Overall the number of donors for ALL nonprofits has declined over the last
six years by 5.3 percent. Why? The number of new donors being acquired
is shrinking. The overall number of New Donors acquired per year has
declined 14.6 percent over the last six years.
Donors are becoming more generous. BUT the Increase in Revenue Per
Donor is still not compensating for the Declining Quantity of Donors.
Across channels, 81 percent of all gifts last year came in via Direct Mail, vs.
6.4 percent coming Online, and 3 percent coming via Telemarketing.
2011 Target Analytics donorCentrics Index of National Fundraising Performance
#MCcampaigns
30. A Bright Spot
Online giving is growing rapidly. The number of online
gifts is growing 22 percent per year, and the dollar value
of these gifts is growing 20 percent per year.
Online gifts are also much bigger than donations made
via Direct Mail or Telemarketing. The average online gift
was $63, compared to $38 for Direct Mail and $39 for
Telemarketing.
2011 Target Analytics donorCentrics Index of National Fundraising Performance
#MCcampaigns
31. 2011 Target Analytics donorCentrics Index of National Fundraising Performance
#MCcampaigns
33. A Large E-Mail List…
is one of the key ingredients to grassroots strength
and campaign victories;
means greater success in online engagement
including increased web traffic, brand
buzz, organic recruitment, advocacy and
fundraising;
provides instant feedback;
matters to corporate sponsors;
helps with media attention;
and is one of an organization‟s greatest financial
assets.
#MCcampaigns
34. Building the List
Email Append
Home Page Capture
Involvement Campaign—pledge, petition, quiz, survey
Take advantage of a hot topic
Tell-a-friend
Social Media Presence
Banner Ads
Co-registration
Cost per lead partnership
Keyword Search/Google
Offline techniques
#MCcampaigns
37. Communication
Best Practices
Immediate Welcome Notice (within 24 hours) with low level
engagement.
Followed by two additional communications over the next two
weeks (include a fundraising ask).
Monthly emails including:
1 Education
1 Engagement
1 Newsletter
1 Fundraising
Seize any opportunity to communicate breaking news, or
crisis, etc.
Track/source all communications
Include online subscribers in your offline mail and phone
programs.
#MCcampaigns
39. “We envision a world where every woman is free to
decide whether and when to have children, have
access to the best reproductive healthcare
available, and can exercise her choices without
coercion or discrimination. Plain and simple: We
envision a world where every woman participates
with full dignity as an equal member of society.”
#MCcampaigns
40. The Center: Facts & Figures
The Center was founded in June 1992.
Our Founders wanted an organization with a global vision.
The Center‟s mission: to use the law to advance reproductive freedom as a
fundamental human right that all governments are legally obligated to
protect, respect, and fulfill.
The Center is based in New York City, but has offices in Washington
D.C., Kenya, Colombia and Nepal.
Docket load: 47 cases worldwide.
Recent Successes: Oklahoma & Honduras
In 2011, the Center raised $15,495,229 in financial support, 56% came from
foundations and 39% from individuals donors.
#MCcampaigns
41. The Center:
A Case Study
In May 2009, the Center had a list of ~5,000 badly abused and
neglected email subscribers.
No formal online program.
The Center wasn‟t using a Customer Relationship Management
(CRM) tool.
Instead, emails were sent through an online mail vendor that only
sent email. There was no way to:
Engage in online advocacy and grassroots lobbying
Fundraise
Share campaigns or engage supporters on social media
Track information and evaluate statistics
#MCcampaigns
42. The Center:
A Case Study
In August 2009, the Center started using Salsa as our CRM.
In November 2009, we launched our first paid recruitment campaign
with a small budget.
Today, the Center has 85,000 supporters on its list.
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43. The Right Tools & The Right
Strategy = Significant Growth
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44. The Center’s
FDA Campaign
In 1999, the U.S. Food and Drug Administration (FDA) approves
Plan B—but with many unnecessary restrictions.
In 2001, the Center begins its legal case against the FDA.
In March 2010, the Center launches its first online advocacy
campaign targeting the FDA.
Online Tactics:
Action alert emails
In-house Video
Simultaneous Care2 Campaign
Blog outreach
Strong website presence with multiple opportunities to share content
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45. It broke!?!
At least
there‟s the
morning after Yeah, but the
pill. way they make
you get it is SO
embarrassing…
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47. FDA Campaign
Results
House File: 2,863 actions = 20% response rate
Video Views (YouTube and Vimeo): 14,696
Care2 Campaign: 2,127
Care2 featured the FDA campaign on its homepage and wrote a
blog about the campaign which quickly led to over 10,000 actions
taken and 2,000 comments.
Organic List Growth (homepage): 794
Featured in over 50 blogs
Missed Opportunity: the Center was not conducting online
fundraising yet.
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48. FDA Campaign
Update
In November 2010, the Center filed a motion for contempt against
the FDA .
On December 7, 2011, the FDA was slated to finally end restrictions
on EC, but…
The Center is now back in court.
The Center partnered again with Care2 in February 2012:
Care2 Email Acquisition: 3,030
Care2 Daily Action: Generated over 2,300 actions and 1,100 new email
registrations
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49. Communications Strategies
Diversity of engagements:
Video Submissions: Not My Tax Dollars
Antis in Congress intent on
separating all tax dollars from
anything remotely touching
abortion
January 2010: List size only
~15k, roughly 1k on
Twitter, Facebook
Received two dozen
videos, many from prominent
bloggers
More than 6,000 views.
Exposure to new
audiences, especially on
#MCcampaigns
important blog networks
50. Communications Strategies
New Yorker Style Cartoon Caption Contest
To support our case against Texas‟s mandatory ultrasound
law, asked folks to submit a caption for our cartoon
More than 4,000 submissions
Allowed supporters to vote for their favorite caption
Winning caption featured on the Center‟s website, eNews, email
and social networks
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51. Communications Strategies
Twitter Targeting
Defeated an anti-
choice law in
Oklahoma
Asked supporters to
tweet at OK Governor:
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52. What We’ve Learned
charity: water likes to say: Make Mistakes Quickly
Don‟t be afraid to introduce new campaign ideas
Identify audiences
Manage expectations
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53. How We Evaluate Success
Return On Investment (ROI)
List Engagement
High retention rates; low unsubscribes
Convincing management to let you try something new!
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68. My Takeaways
1. Have a social plan for your fundraisers.
2. Make it compelling and easy to share.
3. Explore the tools available.
4. Always make the time to thank people!
#MCcampaigns
69. 12 ways to make your
campaign stronger
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70. 12 ways you can make your
campaign stronger
1. Identify and prioritize your goals
2. Find the biggest news in your space
3. Connect it to your org‟s short-term
goals
4. Find the specific problem this news can
help you solve
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71. 12 ways you can make your
campaign stronger
5. Set an achievable goal for how you‟ll
solve it
7. Select the right channels to reach
your audiences
8. Craft your calendar around deadlines
9. Reflect your organization‟s tone and
style
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72. 12 ways you can make your
campaign stronger
9. Focus each message on one call to
action
10. Tell the same story in all elements
11. Report back to your audience on
impact
12. Analyze the results to inform the next
campaign
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73. Resources
• 12 Ways You Can Make Your Campaign
Strongerhttp://www.bigducknyc.com/blog
• eNonprofit Benchmarks Study
http://www.e-benchmarksstudy.com/
• 2011 Online Giving Report
https://www.blackbaud.com/2011MultichannelGivingReport
• 2011 Online Marketing Nonprofit Benchmark Index Study
http://www.convio.com/files/2011-Benchmark-Report.pdf
• 2012 Online Giving Study
http://www.onlinegivingstudy.org/
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74. Contact Farra / Big Duck
bigducknyc.com
bigducknyc.com/blog
farra@bigducknyc.com
twitter.com/farra and /bigduck
linkedin.com/in/farra
facebook.com/bigduck
#MCcampaigns
WHY WE COMMUNICATE AT ALL: Your nonprofit can’t do these things alone, so nonprofit communicators need to motivate audiences to help you in all three areas. But you think YOU feel frazzled, think about your audience…
WHY COMMUNICATING EFFECTIVELY IS HARD: The average American receiving 5000 marketing messages dailySO HOW CAN YOU STAND OUT…?
STAND OUT IN ALL THE CHAOS BY BEING…Clear: All communications reflect a clear brand identityCompelling: Campaigns advance the story of your organization in an interactive wayConsistent: Audiences see the same story in every available channel
Fine to start with email, mail, and website promotionIf you can, consider social media, phones, and other promotions
WAY TO STAND OUT: Take your campaigns across all channels
Some sectors get much more than 6.4 percent of their gifts online. Societal Benefit nonprofits get 10 percent of gifts online, and Environmental groups get 12 percent of gifts online. But the online champions are the International Relief organizations, who get a whopping 21 percent of their gifts online.
The organizations with the best list growth are using a variety of these techniques, packaged as a campaign. CRR is one example we will get to later.