This document provides a social media plan for Water for South Sudan to increase awareness, engagement, and donations. The plan outlines goals to increase followers across key platforms like Facebook and Twitter by 10% and engagement rates. It identifies target audiences like students and business owners and key messages around clean water being a basic human right. The plan proposes objectives like increasing name recognition by 10% through maintaining consistency across platforms and educating followers on wells, clean water, and hygiene. Strategies include creating awareness of water's daily necessity and importance through posts on water usage facts and the #WithoutWater hashtag. The plan aims to tell Water for South Sudan's story in an emotionally compelling way to motivate support.
Share the Love - Center for Nonprofit Resources Toledo - 2017Bloomerang
This document summarizes a presentation about using social media to show gratitude and engage donors. It discusses focusing social media content on appreciation, advocacy, and appeals ("The Three As"). Appreciation content, such as thanking donors and volunteers, is most effective for engagement. Advocacy content educates audiences about an organization's cause and impact. Appeals content directly asks for help through calls to action. The presentation provides tips for creating appreciation, advocacy, and appeals content and engaging audiences on social media.
This document provides an overview of an online fundraising workshop. It begins with introductions and an icebreaker activity. It then discusses GlobalGiving and how it supports nonprofits through online fundraising. The workshop covers creating an online fundraising strategy, setting goals, storytelling, building donor relationships, and leveraging social media. Attendees participate in activities throughout and learn how to join GlobalGiving's platform.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, a new onboarding process, earning rewards points, online fundraising goals, storytelling, creating a fundraising army, attracting new donors, retaining donors, and benefiting from corporate partnerships. Key points include earning different partner statuses based on points, setting SMART goals, telling compelling stories about issues, places, people, ideas and motivations, leveraging current supporters to become fundraising advocates, and maximizing fundraising during bonus days and the December year-end campaign.
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
The document provides tips for nonprofit fundraisers to retain year-end donors. It recommends thanking year-end donors quickly and personalizing communications based on donor segmentation including past giving levels, channels, and interests. Personal touches like thank you calls can increase future donations. Fundraisers should have a communications plan to steward donors after their year-end gifts before soliciting future support.
The document outlines the planning and execution of an integrated marketing campaign for a nonprofit food drive. The campaign aimed to [1] unify local nonprofits by coordinating a collaborative food drive, [2] educate the public about growing food insecurity, and [3] collect food donations for those in need. Key elements included gaining nonprofit participation, media coverage, and communication through controlled media, interpersonal outreach, and a press conference. Evaluation found the campaign achieved its goals and the client was pleased, though there is room for starting planning earlier in future years.
The document discusses strategies for nonprofit organizations to create engaging and effective videos on a budget. It recommends focusing on three types of videos: 1) Personalized thank you or message videos sent directly to donors; 2) A library of short "mission moment" clips shared frequently on social media; 3) Professionally produced videos for specific purposes like fundraising campaigns. The key is to prioritize videos that show impact, build relationships with donors, and can be easily created using smartphone cameras or webcams. Planning, storytelling, and measuring outcomes are important for video success.
Share the Love - Center for Nonprofit Resources Toledo - 2017Bloomerang
This document summarizes a presentation about using social media to show gratitude and engage donors. It discusses focusing social media content on appreciation, advocacy, and appeals ("The Three As"). Appreciation content, such as thanking donors and volunteers, is most effective for engagement. Advocacy content educates audiences about an organization's cause and impact. Appeals content directly asks for help through calls to action. The presentation provides tips for creating appreciation, advocacy, and appeals content and engaging audiences on social media.
This document provides an overview of an online fundraising workshop. It begins with introductions and an icebreaker activity. It then discusses GlobalGiving and how it supports nonprofits through online fundraising. The workshop covers creating an online fundraising strategy, setting goals, storytelling, building donor relationships, and leveraging social media. Attendees participate in activities throughout and learn how to join GlobalGiving's platform.
This document provides an agenda and information for a GlobalGiving workshop. The agenda covers introductions, a 2015 year in review, upcoming opportunities in 2016, a new onboarding process, earning rewards points, online fundraising goals, storytelling, creating a fundraising army, attracting new donors, retaining donors, and benefiting from corporate partnerships. Key points include earning different partner statuses based on points, setting SMART goals, telling compelling stories about issues, places, people, ideas and motivations, leveraging current supporters to become fundraising advocates, and maximizing fundraising during bonus days and the December year-end campaign.
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
The document provides tips for nonprofit fundraisers to retain year-end donors. It recommends thanking year-end donors quickly and personalizing communications based on donor segmentation including past giving levels, channels, and interests. Personal touches like thank you calls can increase future donations. Fundraisers should have a communications plan to steward donors after their year-end gifts before soliciting future support.
The document outlines the planning and execution of an integrated marketing campaign for a nonprofit food drive. The campaign aimed to [1] unify local nonprofits by coordinating a collaborative food drive, [2] educate the public about growing food insecurity, and [3] collect food donations for those in need. Key elements included gaining nonprofit participation, media coverage, and communication through controlled media, interpersonal outreach, and a press conference. Evaluation found the campaign achieved its goals and the client was pleased, though there is room for starting planning earlier in future years.
The document discusses strategies for nonprofit organizations to create engaging and effective videos on a budget. It recommends focusing on three types of videos: 1) Personalized thank you or message videos sent directly to donors; 2) A library of short "mission moment" clips shared frequently on social media; 3) Professionally produced videos for specific purposes like fundraising campaigns. The key is to prioritize videos that show impact, build relationships with donors, and can be easily created using smartphone cameras or webcams. Planning, storytelling, and measuring outcomes are important for video success.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
5 “Must Do’s” for Year End Fundraising SuccessBloomerang
The document outlines 5 must-dos for non-profits before the end of the year for fundraising. The must-dos are: 1) humanize your mission, 2) creatively thank donors, 3) establish a thank you call system, 4) pay attention to who gives and when, and 5) start planning fundraising efforts for 2022. The document provides examples and tactics for each must-do to help non-profits strengthen donor relationships and increase donations.
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
The document is an agenda for a fundraising workshop hosted by GlobalGiving. The workshop covers various topics to help organizations improve their online fundraising, including creating an online fundraising strategy and goals, storytelling, building donor relationships through thank you notes and updates, and leveraging social media. The workshop also provides information about GlobalGiving and how it can help nonprofits access tools and support to fundraise online.
Southeast Asia - GlobalGlving Partner Workshop 2016GlobalGiving
This document provides an agenda and notes for a GlobalGiving workshop. It discusses GlobalGiving's history and mission of directing philanthropy to impactful projects. The workshop covers GlobalGiving updates for 2016, strategies for expanding fundraising and engaging donors using GG Rewards and other tools. Nonprofits are encouraged to utilize storytelling, clear project pages, reports and thank you notes to attract and retain donors on the platform.
The document outlines an agenda for a GlobalGiving workshop that teaches organizations how to better utilize the GlobalGiving platform. The agenda includes introductions, a review of GlobalGiving's impact and programs in 2015, an overview of upcoming opportunities in 2016, a new onboarding process for organizations, a rewards system for fundraising and engagement, tips for goal setting and online fundraising, the importance of storytelling, and how to create a fundraising network. Attendees will participate in activities throughout the workshop.
Retaining Your P2Peeps: Tips for Retaining Peer to Peer Donors and ParticipantsBloomerang
Retaining peer-to-peer fundraisers and donors is important for nonprofits. Repeat participants are more effective fundraisers who require less support. Most peer-to-peer donors give to support someone they know, so retaining these donors expands the nonprofit's donor base. The document provides tips for nonprofits to retain participants and donors through effective communication before, during, and after peer-to-peer fundraising events that makes them feel appreciated and informed about the impact of their contributions.
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
Diamonds in Your Database - Navigate 2021Bloomerang
This document discusses strategies for identifying and cultivating potential major donors from an organization's existing donor database. It provides tips on focusing stewardship efforts on long-time loyal donors who have given consistently for 3-5+ years, monthly donors, volunteers who haven't yet donated, out-of-town donors, current/former service recipients, and others who show signals of higher capacity or engagement with the organization. The key message is that the best prospects are often hidden in plain sight in an organization's existing donor data, rather than relying solely on wealthy strangers.
Sweetgreen is a fast casual salad restaurant founded in 2007 in Washington D.C. that is expanding to London. The summary outlines Sweetgreen's background, target audience, promotional strategy, and schedule. The target audience is working professionals in London ages 25-45 who value health, sustainability and convenience. The promotional strategy utilizes social media, mobile apps, ads on buses and the tube to increase brand awareness and loyalty. The schedule runs promotions from March to September 2016 to achieve objectives of social media followers and mobile app downloads.
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, we will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand the importance of donor lifetime value
Learn new donor communications techniques that get the second gift
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
INN Days 2019 Presentation:
Lightning Talks: Because of NewsMatch...!
INN members have been fundraising with NewsMatch since 2016. Hear what organizations that have been participating in the campaign for two or three years have learned and the tips they have for new and returning participants.
Everything You Need to Know About Increasing Donor and Board Member Engagemen...Bloomerang
This document discusses increasing donor and board member engagement for nonprofit organizations. It presents that better engaging key stakeholders like donors and board members can significantly increase an organization's impact and sustainability. There are parallels between donor and board member engagement in areas like personal giving, volunteering, event attendance, and communications. Tracking engagement metrics and testing small changes can make a big difference. The document then discusses specific ways to track and measure donor and board member engagement through metrics like financial support, participation in events, volunteerism, and communications.
Donor Communications That Engage and Retain Donors (INRN 2017)Bloomerang
https://bloomerang.co/resources/speaking/
This workshop will focus on how to effectively communicate with your donors in order to increase your retention rates. We will also focus on what can be done about retaining donors and building donor loyalty. Presented by Steve Shattuck, Bloomerang.
Sponsored by the Indiana Nonprofit Resource
Zaamin is a national park located 3000 meters above sea level in the mountainous Jizzakh region of Uzbekistan. The park's coniferous forests and fresh air provide a rejuvenating environment for recreation and ecotourism. Facilities include the Zaamin sanatorium health resort, rooms for overnight stays, and recreational areas like a club, library, bar, and playgrounds. The park aims to preserve the unique mountain juniper ecosystems while developing the area for tourism.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
Inspiring and building an online communityJustGiving
Unquestionably, your supporters and your potential supporters are using social media. Your charity should be too.
Here are some top tips to help your charity make the most of social media, and use it to build and inspire an online community.
Presentation originally presented by our Social media manager, Helen Osborne at our social media event in Dublin (04/12/14). Any questions at all, do get in touch - helen@justgiving.com
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
5 “Must Do’s” for Year End Fundraising SuccessBloomerang
The document outlines 5 must-dos for non-profits before the end of the year for fundraising. The must-dos are: 1) humanize your mission, 2) creatively thank donors, 3) establish a thank you call system, 4) pay attention to who gives and when, and 5) start planning fundraising efforts for 2022. The document provides examples and tactics for each must-do to help non-profits strengthen donor relationships and increase donations.
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
The document is an agenda for a fundraising workshop hosted by GlobalGiving. The workshop covers various topics to help organizations improve their online fundraising, including creating an online fundraising strategy and goals, storytelling, building donor relationships through thank you notes and updates, and leveraging social media. The workshop also provides information about GlobalGiving and how it can help nonprofits access tools and support to fundraise online.
Southeast Asia - GlobalGlving Partner Workshop 2016GlobalGiving
This document provides an agenda and notes for a GlobalGiving workshop. It discusses GlobalGiving's history and mission of directing philanthropy to impactful projects. The workshop covers GlobalGiving updates for 2016, strategies for expanding fundraising and engaging donors using GG Rewards and other tools. Nonprofits are encouraged to utilize storytelling, clear project pages, reports and thank you notes to attract and retain donors on the platform.
The document outlines an agenda for a GlobalGiving workshop that teaches organizations how to better utilize the GlobalGiving platform. The agenda includes introductions, a review of GlobalGiving's impact and programs in 2015, an overview of upcoming opportunities in 2016, a new onboarding process for organizations, a rewards system for fundraising and engagement, tips for goal setting and online fundraising, the importance of storytelling, and how to create a fundraising network. Attendees will participate in activities throughout the workshop.
Retaining Your P2Peeps: Tips for Retaining Peer to Peer Donors and ParticipantsBloomerang
Retaining peer-to-peer fundraisers and donors is important for nonprofits. Repeat participants are more effective fundraisers who require less support. Most peer-to-peer donors give to support someone they know, so retaining these donors expands the nonprofit's donor base. The document provides tips for nonprofits to retain participants and donors through effective communication before, during, and after peer-to-peer fundraising events that makes them feel appreciated and informed about the impact of their contributions.
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
Diamonds in Your Database - Navigate 2021Bloomerang
This document discusses strategies for identifying and cultivating potential major donors from an organization's existing donor database. It provides tips on focusing stewardship efforts on long-time loyal donors who have given consistently for 3-5+ years, monthly donors, volunteers who haven't yet donated, out-of-town donors, current/former service recipients, and others who show signals of higher capacity or engagement with the organization. The key message is that the best prospects are often hidden in plain sight in an organization's existing donor data, rather than relying solely on wealthy strangers.
Sweetgreen is a fast casual salad restaurant founded in 2007 in Washington D.C. that is expanding to London. The summary outlines Sweetgreen's background, target audience, promotional strategy, and schedule. The target audience is working professionals in London ages 25-45 who value health, sustainability and convenience. The promotional strategy utilizes social media, mobile apps, ads on buses and the tube to increase brand awareness and loyalty. The schedule runs promotions from March to September 2016 to achieve objectives of social media followers and mobile app downloads.
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, we will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand the importance of donor lifetime value
Learn new donor communications techniques that get the second gift
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
INN Days 2019 Presentation:
Lightning Talks: Because of NewsMatch...!
INN members have been fundraising with NewsMatch since 2016. Hear what organizations that have been participating in the campaign for two or three years have learned and the tips they have for new and returning participants.
Everything You Need to Know About Increasing Donor and Board Member Engagemen...Bloomerang
This document discusses increasing donor and board member engagement for nonprofit organizations. It presents that better engaging key stakeholders like donors and board members can significantly increase an organization's impact and sustainability. There are parallels between donor and board member engagement in areas like personal giving, volunteering, event attendance, and communications. Tracking engagement metrics and testing small changes can make a big difference. The document then discusses specific ways to track and measure donor and board member engagement through metrics like financial support, participation in events, volunteerism, and communications.
Donor Communications That Engage and Retain Donors (INRN 2017)Bloomerang
https://bloomerang.co/resources/speaking/
This workshop will focus on how to effectively communicate with your donors in order to increase your retention rates. We will also focus on what can be done about retaining donors and building donor loyalty. Presented by Steve Shattuck, Bloomerang.
Sponsored by the Indiana Nonprofit Resource
Zaamin is a national park located 3000 meters above sea level in the mountainous Jizzakh region of Uzbekistan. The park's coniferous forests and fresh air provide a rejuvenating environment for recreation and ecotourism. Facilities include the Zaamin sanatorium health resort, rooms for overnight stays, and recreational areas like a club, library, bar, and playgrounds. The park aims to preserve the unique mountain juniper ecosystems while developing the area for tourism.
This document appears to be a scanned receipt from a restaurant called "The Old Spaghetti Factory" dated March 15, 2022. It lists food and drink items purchased including pasta, salad, drinks and dessert totaling $63.92. It also includes a signature and tip amount written in for a grand total of $80.
The document discusses the history of germanium from its discovery in 1886 to its use in high-speed transistors. It covers early discoveries and applications including point contact diodes, the first transistor built at Bell Labs in 1947 using germanium, and the development of germanium and silicon transistors over time which led to increasing speeds. The document also discusses applications of high-purity germanium in nuclear physics detectors and experiments using ultra-pure germanium to study new physics phenomena.
This document provides an overview of classroom organization and management for primary school teachers. It discusses the importance of classroom management, different classroom settings, strategies for effective management including developing positive teacher-student relationships, and guidelines for designing class rules and procedures. The document also covers defining classroom management, approaches to management, goals of management, the nature of classrooms, characteristics of good managers, starting off right with rules and routines, the classroom environment, and strategies for managing problem behaviors.
The document summarizes Indonesia's infrastructure development strategies and investment needs from 2015-2019. It outlines that Indonesia requires around IDR 5,452 trillion (USD 477 billion) in infrastructure investment over this period. This will help achieve targets like 100% electrification and water access, improving road quality, and increasing non-oil exports. Public-private partnerships are identified as important to meet financing needs, through improving the enabling environment for private investment and developing "shovel-ready" projects. One such major project highlighted is the National Capital Integrated Coastal Development, which aims to provide flood safety for Jakarta through a three phase sea wall and land reclamation project costing over USD 21.5 billion.
This document discusses organizing structures for understanding the category of modules Mod-R over a ring R. It describes how the Zariski spectrum constructed from R gives insight into Mod-R, and defines the rep-Zariski spectrum ZarR of R using indecomposable pure-injective R-modules. It then constructs a sheaf of categories LDefR over ZarR to associate a "categoried space" to R, providing more structure than just considering injective R-modules. Finally, it notes an equivalence between small abelian categories and deinable categories.
The document discusses building and supporting communities. It emphasizes that a community is a group of connected, interacting people who find a sense of belonging and purpose through their shared passion. When building a community, one should envision the culture by defining values and behaviors, decide how it will benefit members and organizers, and determine the appropriate level of support while ensuring the community's interests come first. The key steps in building a community are design, seeding, launch, and achieving sustainability through grassroots growth.
This document outlines the key steps in Soul City's social and behavior change communication (SBCC) model for developing health messages, including:
1) Identifying a topic, forming target audiences, conducting formative research and literature reviews.
2) Designing messages through pre-testing drafts with target audiences and stakeholders.
3) Implementing messages through various media vehicles like television, radio, posters, then monitoring and evaluating impact.
Este documento presenta la malla curricular para el grado sexto. Cubre tres períodos y se enfoca en estándares relacionados con la biología celular, la clasificación de organismos, los procesos de ósmosis y difusión, y las estructuras y funciones de los seres vivos. Los logros se dividen en logros del saber, hacer y ser, y cubren temas como la estructura celular, los reinos biológicos, la materia, y las palancas.
This document provides instructions for installing eBeam software, hardware components, and configuring the interactive pen. It describes:
1) Installing the interactive pen by inserting batteries and screwing parts together.
2) Connecting the receiver to the computer via USB or Bluetooth.
3) Downloading the latest eBeam Interact software version from the provided website.
4) Guiding the user through the installation process and licensing options.
1) Nanotwinned copper films deposited by pulsed electrodeposition showed better corrosion resistance than those deposited by direct current, due to the formation of coherent twin boundaries which inhibit corrosion.
2) Films co-deposited with benzotriazole displayed higher corrosion resistance than films without the additive. The additive provided a protective effect by incorporating into the film during deposition.
3) Among the films tested, those deposited by pulsed electrodeposition with benzotriazole additive showed the highest corrosion resistance due to having both beneficial effects of coherent twinning and highest amount of incorporated benzotriazole.
http://www.sqlserversi.com - Visión general de los proyectos de Business Intelligence, basados en Microsoft SQL Server 2000, DTS y Analysis Services 2000.
Invocations from the Qur’an & Sunnah. This is a very beautiful booklet consisting of many authentic Dua’s (supplications) for a Muslim to supplicate on a daily basis and on special occasions.
NDIIPP state projects breakout session presentation about tool designed by Persistent Digital Archives and Library System project to preserve email records from Microsoft Outlook PST files.
The message of Islam is one of mercy for all mankind. The Prophet Muhammad was sent as a mercy and the best example of noble character. The aim of Islam's message and acts of worship like prayer, fasting, zakat, and Hajj is to develop good character and conduct towards Allah and other people. True faith is shown through righteous actions and treating others with compassion.
This document contains tutorial questions for a Mechanical Measurement and Control class, asking students to define and explain key terms related to instrument measurement like resolution, sensitivity, drift, and dead zone. It also asks students to write short notes on topics like static calibration, the generalization of measurement systems, and how to minimize errors from instruments. Finally, it asks students to explain concepts like static sensitivity and static error, and the importance of measurement systems.
This document provides an introduction to FrontPage 2007. It explains that FrontPage is a visual program used to create websites without needing to know how to program. The integration of FrontPage with other Office programs is discussed, allowing content to be easily shared between applications. A simple first webpage is then created to demonstrate FrontPage's capabilities, including adding text and a hyperlink. The steps of saving and viewing the webpage are also covered.
The document provides an overview of the Office of the Director of Corporate Enforcement (ODCE) in Ireland. It discusses the background and role of the ODCE, how it receives information about potential corporate law breaches, its enforcement options and actions, and common breaches it encounters. It also offers advice to company directors on questions they should ask and where to find guidance.
A Marketing proposal submitted as part of a national competition for Charity:Water. I did the design and layout, as well as the market analysis and research.
The document provides guidance for organizing a Walk for Water event to raise awareness and funds for Water Mission's work to address the global water crisis. It outlines the 4 key steps to planning a successful event: 1) Form a leadership team to divide responsibilities; 2) Set the date, route and fundraising goals; 3) Spread the word through various promotional and recruitment strategies; 4) Host the Walk for Water event to raise funds and awareness. The overall aim is for communities to engage locally to make an impact globally on the lives of the 1.8 billion people without access to safe drinking water.
This document outlines an agenda for a GlobalGiving online fundraising workshop. The agenda includes introductions, an overview of GlobalGiving, discussions of online fundraising strategies like storytelling, goal-setting, and building donor relationships. It also covers leveraging social media platforms like Facebook and Twitter for fundraising. Activities are interspersed to engage participants. The workshop aims to help organizations gain skills and tools for effective online fundraising on GlobalGiving and other platforms.
This document provides a marketing plan for the nonprofit organization Charity: Water. The plan includes an executive summary describing Charity: Water's mission to provide clean drinking water in developing nations. It then outlines marketing goals, target markets, a SWOT analysis, competitive analysis, organizational chart, donations strategy, value proposition, proposed marketing promotions and budgets, and metrics for measuring the marketing efforts. The overall aim is to generate more donations to provide water to 50,000 additional people.
Enhancing CSO National Dialogue and Collaboration via Social MediaThink Media Labs
Enhancing CSO National Dialogue and Collaboration via Social Media is a Project Funded Through the Office of MEPI and executed by Think Media Labs. This document is summary presentation of the key messages and action items from the project for the Civil Society.
The Nodaway County Historical Society was founded in 1944 and collects artifacts related to the county's history. It aims to kindle interest in local history through events, tours, and publications. While currently attracting ages 38-75, the team recommends also targeting families with children 5-16, university students, and adults 25-50 to maximize membership. Strategies include raising awareness through social media, partnering with other organizations on events, and creating reasons for repeated visits such as activities for students and families. Progress will be measured by growth in social media engagement, outreach to other groups, and achieving attendance goals.
Cat Town Social Media Plan 3.22.16 FINALAmani Sarary
This document is a social media marketing strategy proposal prepared by students in the Social Media Marketing Certificate Program at California State University, East Bay for Cat Town Rescue & Cafe. It includes defining the brand, identifying target audiences, analyzing comparable organizations, setting objectives, selecting appropriate social media channels, creating an editorial calendar, and strategies for monitoring and measuring results. The proposal recommends combining separate Facebook and Instagram accounts for the cafe and rescue under a single brand to better represent the organization's mission as a cat rescue with a cafe component.
Fundraising using social media and internet presentationFrancis Mwenja
The document discusses fundraising through social media and crowd funding. It provides tips on using social media platforms like Facebook, Twitter, YouTube and hashtags effectively to raise funds for causes. Specific tips include creating buzz around an event through posts, videos and paid promotions. Using a hashtag can help tweets about a fundraiser be found and trend. Crowdfunding is growing in Kenya through successful campaigns that have raised millions for causes like medical aid. Laws around taxes and regulations for crowdfunding donations via bank transfers are also covered.
Fundraising using social media n internet presentationFrancis Mwenja
Social media fundraising is the joint effort by individuals using social media platforms or generally the internet to support a cause company or organization in raising funds. These individuals are collectively referred to as the “crowd” hence the name crowd funding.
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
Social Media, Grandseeking & Fundraising in the ArtsJamie Schwaba
Social media is transforming philanthropy and nonprofit fundraising by opening opportunities to connect donors with organizations. It allows nonprofits to engage audiences, share their work, and acknowledge donors. Most arts organizations and nearly half of foundations now use social media. Nonprofits should maintain a social media presence to remain competitive for grants and share their stories with potential funders and donors. Regular posting and adding calls to action can help nonprofits utilize social media effectively for fundraising.
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
Social media marketing for non-profit organizations. Presented by Guest Speaker Lindsay McClelland at the University of Houston.
Social media is a key factor in the marketing strategy of non-profit organizations. By building a community through social media, brands reach their intended audience and gather donations in a less expensive way than other forms of advertising. The marketer can organize this through knowing your organization, planning ahead, keeping budget in mind, and maintaining relevant partnerships.
This document summarizes a council meeting on using social media for grantmaking and measuring its impact. It discusses how social media has been used for political and humanitarian causes and provides examples of foundations using social media. Data is presented from a social media cohort of nonprofits that shows the return on investment from social media campaigns, including increased donors, website traffic, and funds raised. The document concludes by identifying promising aspects of social media for nonprofits and foundations.
This document discusses how foundations can help grantees promote their work on social media. It suggests that foundations provide training to grantees on effective social media strategies and communications skills. Examples are given of how foundations have partnered with and supported grantees' social media efforts. The document encourages foundations to begin exploring how they can improve social media use among their grantees.
The document outlines a marketing research presentation for the nonprofit Asante Africa Foundation. The presentation agenda includes an introduction to Asante Africa, analyzing their current marketing research process, and providing recommendations to improve their social media presence, website, eNewsletter, and partnership opportunities. The recommendations suggest redesigning their online platforms to be more focused and tablet friendly, pursuing social media growth strategies, and creating a new marketing plan with tactics like direct mail campaigns and corporate sponsorships.
The presentation discussed how Causes allows individuals and nonprofits to create causes to mobilize networks and raise funds for social and political issues. Key points included that Causes has over 130 million users who have donated $26 million, nonprofits can create a presence on Causes to engage supporters and fundraise through campaigns, birthday fundraising, and custom projects. Case studies showed how Camfed and The Humane Society of the US successfully used Causes for membership growth and fundraising.
Using Social Media to Strengthen Donor RelationshipsJulia Campbell
Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.
The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization!
People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships.
In this webinar, we will cover ways that your nonprofit can use social media to build relationships with donors.
Using Social Media to Strengthen Donor Relationships
WFSS Social Media Plan
1. Water for South Sudan | Social Media Plan 2015
Social Media Plan
#WithoutWater
The PRIMA Group
St. John Fisher College
2. Water For South Sudan | Social Media Plan 2015 2
Table of Contents
Executive Summary 3
Overall Social Media Goals 3
Social Channels 4
Key Metrics & Benchmarks 5
Measurement Tool 6
Target Audiences 7
Key Messages 8
Objectives, Strategies, and Tactics 9
Conclusion 14
References 15
Appendix A: Social Media Audit 16
Appendix B: Example Posts 20
Appendix C: 3-Month Social Media Content Calendar 22
Appendix D: Insight Reports / Research 25
3. Water For South Sudan | Social Media Plan 2015 3
Executive Summary
Water for South Sudan, Inc. is a not-for-profit 501(c)(3), based out of Rochester, New York, founded
in 2003. Operating with just a small number of paid staff, the organization thrives with a committed
network of volunteers; additionally, they are supported by groups of civic, educational, and faith-
based principles, as well as from individual donors and grants from foundations. Due to limited
staff, Water for South Sudan’s social media presence is lacking a consistency over all platforms and a
way to draw in new followers. The following document is a social media plan for Water for South
Sudan; it is meant to share the story of the organization, motivate the community to engage, and
encourage social media followers to also donate online.
Water for South Sudan delivers direct, transformative, and sustainable quality-of-life to the people of
South Sudan by efficiently providing access to clear, safe water, and improving hygiene practices in
areas of great need. One well costs $15,000. Water for South Sudan has aided in drilling of 257 wells
since 2005. They average 40 wells a year, totally $160,000 in needed funds. The organization has
invested time in education the important of water as a natural right, working towards helping young
girls that live in South Sudan, and helping to develop the newest independent country.
Without clean water, every 90 seconds a child dies from a water-related disease.5
Water crisis is the #1 global risk based on impact to society as announced by the World Economic
Forum in January 2015
5
. 783 million people are without clean water
5
. Imagine just a single day
without clean water. Without water that’s replenishing or refreshing. “#WithoutWater” is the theme
of this social media plan. It’s aimed to increase the understanding of the need for water, the number
of people without water, and the way supporters can make a difference. For those living in South
Sudan, an essential need is not being met. This campaign highlights this need and how threatening
the lack of water can be on people. Much like Salva’s story, it impacts supporters in an emotional
way. Emotion will lead people to offer support, donate money, share material, and become brand
advocates for the causes. This plan aims to create and maintain personal relationships with current
and future donors. Content focuses on the organization’s desire to remain “human centered”
throughout all engagement and “ask pieces.” Because #WithoutWater 1.5 billion people are
diagnosed with a water-related disease each year and nearly 5,000 children die each day
5
.
Overall Social Media Goals
• Increase awareness and name recognition of Water for South Sudan.
• Increase supporter engagement on social media.
• Share the story of the organization.
• Create mutually beneficial relationships with donors.
4. Water For South Sudan | Social Media Plan 2015 4
Social Channels
Facebook /waterforsouthsudan
Share relevant, links, engaging content, videos, and upcoming events.
Educate those that are unfamiliar with the cause.
Link to sponsorship and donations.
Twitter @waterforsosudan
Promote content, news, and events.
Share pictures or aspects of Salva’s story.
Create a space conversation and sharing of material.
Instagram @waterforsouthsudan
Share moments that represent the culture of the organization.
Tell Salva’s story through pictures.
Create visuals that can show the important of clean water.
5. Water For South Sudan | Social Media Plan 2015 5
Key Metrics & Benchmarks
Facebook
Likes and posts, page followers, engagement and comments, referring traffic, shares, lead
generation / new donors.
• Total Page Likes = 2,373
o Goal: 10% increase = 2,610+
• Engagement Rate (post clicks) = 265
o Goal: 10% increase = 292+
• Engagement Rate (likes, comments) = 283
o Goal: 10% increase = 312+
• Reach = 6,400 people
o Goal: 10% increase= 7040+
Twitter
Followers, mentions, retweets, favorite tweets, hashtag usage, retweets reach, replies
reach, number of lists.
• Total Followers = 1,884
o Goal: 10% increase = 2,068+
Instagram
Referral traffic, likes and comments, views of photos, page rankings on key terms, number
of donations, and lead generation.
• Total Followers = 627
o Goal: 10% increase = 690+
Squarespace
Site visits per month, page views per month, and audience size per month.
• Site visits per month: 15,072 people
o Goal: 10% increase = 16,579+
• Page Views per month: 46,189 people
o Goal: 10% increase = 50,808+
• Audience size per month: 11,541 people
o Goal: 10% increase = 12, 695+
6. Water For South Sudan | Social Media Plan 2015 6
Measurement Tools
For the measurement and analysis of Water for South Sudan’s social media channels, Facebook
Insights, Sqaurespace Metrics, and Hootsuite analytics should be used to gain insight into
engagement rate, track channel growth, and follow conversations about your brand.
Facebook Insights:
• Track umber and changes in page likes
• View daily active users
• Demographics
• See unique page views
• Measure post reach
• Identify your opinion leaders
• Discover what kinds of posts gain the most engagement of followers
Squarespace Analytics:
• Identify popular website content
• Unique visitors to each page within the site
• Traffic from mobile users
• Search queries
• How people find the site
Hootsuite Analytics:
• Utilize for Twitter analytics
• Generate analytical reports for different connected social platforms
• Track conversations
• Discover keywords and trends in user-generated content
• Sort followers by level of influence (Klout score)
7. Water For South Sudan | Social Media Plan 2015 7
Target Audience
The target audience is the group of individuals that Water for South Sudan is trying to reach with
their messages. The end recipients of key messages should be established early in order to reach
established goals. The target audience should be the type of people Water for South Sudan wants to
be associated with; this is unique to each organization. The target audience should be listed from
primary to secondary and so on.
Primary:
Middle/High School Students: those that read A Long Walk to Water
• New York State Public High Schools
• Respond to Salva’s Story
• Social Channels: Instagram, Facebook, Twitter
Business Owners: Possible Well Sponsors
• Age range: 40+
• Region: local to the organization (Rochester, New York)
• Social Channels: Facebook, LinkedIn, Twitter
Primary:
Parents of Middle/High School Students:
• Age range: 40+
• Gender: Female
• Respond to Salva’s Story and their own child’s interest
• Social Channel: Facebook, Instagram
8. Water For South Sudan | Social Media Plan 2015 8
Key Messages
Water for South Sudan should have specific key messages to represent the Water for South Sudan
organization. Having solidified messages allows for a more organizational social media mission.
They should support the overall aim and concentration of the organization. All strategies, content,
and dialogue surrounding Water for South Sudan should relate to these messages.
“A Basic Need, A Human Right”
“Drilling Wells, Transforming Lives”
“Supporting Water for South Sudan Makes the World a Better Place”
“Water for South Sudan strives to rain awareness on the important of clean water”
“Salva’s story is an inspiration to raise awareness on the need for clean water in South Sudan”
“You will die without clean water”
“Without clean water, a child dies every 90 seconds”
Word Bank:
Clean, Water, Donate, Salva, Children, South Sudan, Human Rights, Need, Hygiene
Causes Water for South Sudan Cares About:
• Clean Water
• Children
• Development of South Sudan
• Hygiene
• Education
9. Water For South Sudan | Social Media Plan 2015 9
Objectives, Strategies, and Tactics
Objective #1: To increase name recognition by 10% by June 2016.
Strategy #1: Maintain consistency for all social media platforms.
Rationale: Water for South Sudan’s website analytics has shown that people have been consistently searching
for “hygiene” and “hygiene education”. This shows that people are interested in the success and depth of the
organization’s efforts.
Tactic #1: Design and implement a three-month social media calendar to
plan curated content and organize when it will be posted.
Tactic #2: Frequently check platforms to ensure posts are congruent with
each other (use similar filters, placement of objects, or important details).
Strategy #2: Create awareness concerning the necessity of water on a daily basis.
Rationale: Water is something that many Americans have an endless supply of without even realizing the
importance of it. By showing the importance of water, people will realize how lucky they are to have it, and
feel empathy for those who do not. This empathy will encourage donating.
Tactic #1: Posting a “water tip” (gallons of water for a shower, how many
ounces of water someone should drink in a day, how much water does the
average person use, etc.).
Tactic #2: Create a hashtag that gets people talking and thinking about how
much they use water, #thingsyouusewaterfor or #withoutwater.
Strategy #3: Educate followers and supporters on wells, clean water, and hygiene.
Rationale: According to “How to Market in the Nonprofit Sector, donors want a cause to support, rather than
to just give money away. In order to create the brand people want to support, it is important to share the
technology that is helping lead the company, and the success stories that have followed.
Tactic #1: Share testimonies of those who are benefiting from the wells
through the website. These narratives would consist of an image and a short
caption about the person. Post narratives in increments to show growth in
the company, and to create loyal followers.
Tactic #3: Posts about equipment and process of drilling wells to help donors
understand why funding is needed.
10. Water For South Sudan | Social Media Plan 2015 10
Tactic #4: Incorporate statistics of poverty in South Sudan into an emotional
image.
Tactic #5: Focus on Sudanese children who have benefited from the wells
that Water for South Sudan has helped install.
Tactic #6: Share content with followers that gives links and directions
explaining how they may help.
Tactic #8: Use a consistent, unique hashtag (e.g. #WaterisLife) different from
#SouthSudan or #CleanWater.
Tactic #9: Post facts and news from South Sudan on Twitter and Facebook.
Strategy #4: Use the telling of Slava’s Story to inspire others.
Rationale: Salva is the driving face behind the Water for South Sudan Organization. People recognize him,
and empathize with his story.
Tactic #1: Keep social media platforms up to date on Salva’s story. Create a
timeline of Salva stories to post, and post them in series by organizing
postings through Hootsuite.
Tactic #2: Since the passing of Salva’s father, show how Salva is continuously
working to fulfill his original dream for his dad.
Strategy #5: Identify alternate options to engaging followers besides Salva’s Story.
Rationale: Salva’s s compelling story introduces the organizations to others. To further develop brand
awareness, there should be consistent sharing of other success stories relating to Water for South Sudan.
Tactic #1: Promote implementation of new wells through posting images of
wells being built.
Tactic #2: Share stories of people the organization has helped.
Tactic #3: Share stories of people who have benefited from the
implementation of new wells in South Sudan.
Strategy #6: Create Brand Advocates: Encourage supporters through persistent but
not pushy messages to do more than donate money (i.e. share if you support).
11. Water For South Sudan | Social Media Plan 2015 11
Rationale: According to “The Power of Social Media for Nonprofit Organizations”, social media can be very
effective in promoting events and encouraging people to attend. By sharing authenticity, people will become
brand ambassadors and feel a connection with the organization overall.
Tactic #1: Post photos that people will feel empathy towards, such as those
who use the wells and children.
Tactic #2: Encourage people to share messages through Facebook posts.
Tactic #3: Create a “spread the message” campaign. The “spread the
message” campaign would consist of sharing the purpose and goals of Water
for South Sudan, and show the success they have seen through their work
and through the support of donors. This would be a shareable, heartfelt
story that specifically asks followers to show their support by sharing it on
their newsfeed.
Tactic #4: Boost popular and shareable posts to reach a wider audience
12. Water For South Sudan | Social Media Plan 2015 12
Objective #2: To increase fundraising by 15% by December 2016.
Strategy #1: Construct an enticing Call to Action on the website.
Rationale: It is best to bring the Call to Action as close to the consumer as possible. By prompting them as
they enter the website, they are not forced to search for the call to action.
Tactic #1: Place a Call to Action button labeled “Join the Cause” at the top of
the website.
Tactic #2: Incorporate a “Donate” button into the website banner.
Tactic #3: Provide a catchy slogan with the call to action, such as “Help get
the water flowing”.
Strategy #2: Create “Ask Pieces” to generate support for the cause.
Rationale: By creating an Ask Piece, potential donors will know exactly what they are donating to and the
benefits of donating.
Tactic #1: Create a viral video to show the impact and benefits of Water for
South Sudan. Creating the viral video can be done in multiple of ways,
including teaming up with a video production course at St. John Fisher
College to create a service learning course, and work with those who are
actually in South Sudan creating the wells and seeing results.
Tactic #2: Post videos of people in South Sudan asking for donations.
Tactic #3: Create viral challenge of people nominating others to go without
wasting water for the day, the “No Water Challenge”. When people are
nominated they are directed to the Water for South Sudan website to
donate.
Tactic #4: Construct ask pieces around important times of the year: Salva’s
Birthday, Holidays, etc. (see social media calendar for specifics).
Strategy #3: Produce leading content that brings followers to the website to learn
more about the cause.
Rationale: Donors want to know the cause that they are donating to. By creating compelling content,
potential donors will want to learn more about the organization, and eventually donate.
Tactic #1: Show the impact the wells have had on Sudanese children through
photos.
13. Water For South Sudan | Social Media Plan 2015 13
Tactic #2: Reflect on past stories previously shared on social by re-sharing
(#TBT).
Tactic #3: Take advantage of engagement. If people comment or ask
questions on posts always try to reply in a timely manner and offer
information.
Tactic #4: Strive to produce emotional content that involves honesty and
sincerity by showing real people living in South Sudan.
Strategy #4: Maintain the “human centered” approach.
Rationale: Water for South Sudan currently uses the “human centered” approach. This approach means that
there is a face leading the organization in educating the public.
Tactic #1: Continue using Salva’s story to promote Water for South Sudan.
Emphasize his story of survival with the lost boys, and his coming to America.
Tactic #2: Continue to emphasize the importance of Salva’s reason for
starting the organization, his father.
Tactic #3: Show Salva’s connection to the Rochester community.
Tactic #4: Share Salva’s success of moving to America and earning a college
degree.
Strategy #5: Encourage repeat donors.
Rationale: Earning a donor costs much more than having a repeat donor. By having repeat donors, the
brand will create brand ambassadors, and it will be done at minimal cost.
Tactic #1: Show how lives in South Sudan have improved because of efforts.
Tactic #2: Track donations by posting about specific wells being drilled that
were possible because of someone’s donation.
14. Water For South Sudan | Social Media Plan 2015 14
Conclusion
This is a social media plan that is meant to increase brand awareness and increase
donations. The campaign includes a social media plan, calendar, and audit for Water for
South Sudan. It has used extensive research to incorporate new ideas while instilling the
organizations lasting values.
It is important to build brand awareness and create lifelong supporters of the organization.
Having an understanding of what content gains support from followers and grows in
popularity will help the brand grow and gain support.
Our research and knowledge enabled our group to understand the importance of branding
in a non-profit organization through social media. It helped us develop this social media
plan that can be implemented for Water for South Sudan.
15. Water For South Sudan | Social Media Plan 2015 15
Research
1. Barry, F. (2011, June 1). Nonprofit Social Media Primer. Retrieved December 3, 2015, from
https://www.blackbaud.com/files/resources/downloads/WhitePaper_BBIS_SocialM
ediaStrategy.pdf
2. Cummings, C. (2015, November 30). Infographic: Inside the Minds and Motivations of
Today’s Charitable Donors. Retrieved December 4, 2015, from htttp://www.adweek
.com/news/advertising-branding/infographic-inside-minds-and-motivations-today-
charitable-donors-168239
3. The Power of Social Media for Nonprofit Organizations. (2010, March 6). Retrieved
December 4, 2015, from https://www.therightbank.com/sites/www.therightbank.c
om/files/files/BusinessResources/WhitePapers/Nonprofit/white-papers-power-of-s
ocial-media-for-nonprofits.pdf
4. Hartnett, B., & Matan, R. (2011, March 21). Marketing Your Nonprofit Organization.
Retrieved December 4, 2015, from http://sobel-cpa.com/sites/default/files/whitepa
perMarketing.pdf
5. Water Crisis: Water & Sanitation. Waterorg. N.p., n.d. Retrieved December 9, 2015 from:
http://water.org/water-crisis/water-sanitation-facts/
16. Water For South Sudan | Social Media Plan 2015 16
Appendix A: Social Media Audit
This audit was created at the beginning of the project.
http://blog.hootsuite.com/social-media-audit-template/
When “Water for South Sudan” is Googled, the website was the first thing that
popped up. The second link was to the Wikipedia page. The first social media site that
comes up when googled is the Vimeo account. The Facebook page does appear on the first
page of results; however, it is closer to the bottom. The second page does not show any
more results for social media sites.
According to Social Media the main mission statement should be “Drilling Wells.
Transforming lives.”
Facebook
Name Date Page
Category
Page
Likes
Photos/
Videos
Last Post
Water For
South Sudan
Jan 9,
2012
Non-
Profit
2,366 476/3 A video was posted Dec. 4
about kids learning skills to
help the community.
Ownership: Water for South Sudan
Facebook(mission): “Water for South Sudan delivers direct, transformative and
sustainable quality-of-life service to the people of South Sudan
by efficiently providing access to clean, safe water and
improving hygiene practices in areas of great need.”
Branding: Profile Picture features their logo while their Cover Page is of
a child drinking from a well they had helped build.
Contact Info: Contains links to website, phone number and email.
Status: Facebook page seems to be used frequently with statuses,
pictures or videos being posted daily.
17. Water For South Sudan | Social Media Plan 2015 17
Twitter
Name Date Handle Tweets Following Followers Likes
Water for
South Sudan
March
2009
@WaterforSoSudan 1018 360 1884 748
Organization: Water for South Sudan
Bio: “We’re realizing former Lost Boy Salva Dut’s vision of
transforming lives by providing access to fresh water and
hygiene education in South Sudan.”
Branding: Their profile picture is the logo used in other social media
platforms. Cover Page contains kids holding up a Water of
South Sudan sign honoring a school for their participation.
Content: Has a total of 88 photos/videos, promoting the Iron Giraffe
challenge, capturing various moments of the process of
digging and constructing a well and the reactions of the
people who benefit from the well.
Status: Still in use with postings being put up daily.
Instagram
Name Followers Following Photos
Water for
South Sudan
627 19 108
Organization: Water for South Sudan.
Bio: “Water for South Sudan was founded by former Lost Boy of
of South Sudan, Salva Dut.”
Branding: The logo is at the top left of page, which also contains many
great pictures regarding their work in South Sudan.
18. Water For South Sudan | Social Media Plan 2015 18
Content: So many meaningful pictures that show the effect this
organization is having. They have a total of 108 photos, and
they posted their last picture 6 hours ago regarding the Iron
Giraffe Challenge. Other pictures show people drinking clean
water and workers drilling/constructing a new well.
Status: It seems to be active, but it is not enough. It’ll be a great touch
if they could add some more pictures of kids drinking clean
water.
Vimeo
Name Date Page Category Followers Videos Last Post
Water for
South Sudan
6 years ago Non-Profit 21 26 Post 2 years ago, about
help supporting the new
nation of South Sudan.
Organization: Water of South Sudan
Bio: “Water for South Sudan transforms lives in South Sudan by
drilling wells, providing clean, safe drinking water.”
Branding: Has logo at the top left of the site with information about
where they are based and what they stand for. Next to the
logo there is an enlarged video of Salva Dut titled Founder’s
Story.
Content: There are 26 video posted and a link to their website at the
bottom of the page. However there is no link to their
Facebook or Twitter page. The last video posted was from
two years ago, but seems their bio was updated sometime
in August 2015.
Status: Seems to be inactive
19. Water For South Sudan | Social Media Plan 2015 19
Youtube
Name Date Subscribers Videos Views Last post
Water
for
South
Sudan
December,
2011
193 28 59,667 9 months
ago
Organization: Water for South Sudan
Content: There are 28 videos and 193 subscribers. There are no link to
their website, Facebook or Twitter page. The last video posted
was from 9 months ago.
Status: Seems to be very inactive.
The channel has videos that are pertinent to what the organization is trying to convey to
the public. It is not very up to date with its postings, with the last one being 6 months ago.
Analysis:
● Shows clarity on their purpose across various social media platforms. By using a
uniform logo on Facebook, Twitter, Vimeo and Instagram they achieve better brand
recognition.
● Uses frequent postings on Facebook and Twitter that encourages followers to
donate and learn more about the lasting impact they have in South Sudan.
● All have a link to the website so people that are interested in donating will have to
follow a relatively simple donating process.
● Organization does an excellent job in engaging with their audience through
Facebook and Twitter.
● Instagram should be used for emotion and stories. Facebook should be used for
news.
20. Water For South Sudan | Social Media Plan 2015 20
Appendix A: Example Posts
Call to action/ ask post: Calls
attention to the cause and
directs people to donate.
Facts and information post: Shares information about South Sudan to educate followers.
21. Water For South Sudan | Social Media Plan 2015 21
Throwback Thursday
(#TBT) Post: A picture that
represents progression of
the organization.
22. JANUARY 2016 Content color key: Facebook Blue Twitter Bright blue Instagram Red Website/holiday/Other Black
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
27 28 29 30 31 1 2
Salva's 'Birthday':
Major ask piece
New year, new beginnings
post
3 4 5 6 7 8 9
South Sudan News
Update
Elementary school
students return from
break post
#TransformationTuesda
y
Testimonial about how
WFSS changed lives
#WithOutWater post All
platforms
Throwback Thursday
picture
South Sudan fact
10 11 12 13 14 15 16
Child spotlight
Numbers/statistics
update
Personal story w/ call to
action post
#WithOutWater post All
platforms South Sudan fact
17 18 19 20 21 22 23
South Sudan News
Update
MLK day
Numbers/statistics
update
#TransformationTuesda
y
Testimonial about how
WFSS changed lives
#WithOutWater post All
platforms
Throwback Thursday
picture
South Sudan fact
24 25 26 27 28 29 30
Child spotlight
Numbers/statistics
update
Personal story w/ call to
action post
#WithOutWater post All
platforms South Sudan fact
31 1 2 3 4 5 6
23. South Sudan News
Update
February 2016 Content color key: Facebook Blue Twitter Bright blue Instagram Red Website/holiday/Other Black
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
31 1 2 3 4 5 6
Start of Black History
Month
Library Lovers Month
Groundhog Day
How your donation can
keep giving everyday
(movie reference)
#WithOutWater post All
platforms
Throwback Thursday
picture
South Sudan fact
7 8 9 10 11 12 13
Child Spotlight
Feb. 812 Random Acts
of Kindness Week
Numbers
/statistics update
Personal story w/ call to
action post
#WithOutWater post All
platforms
South Sudan fact
14 15 16 17 18 19 20
Valentine's Day
Show your love
through the gift of
water
Numbers/statistics
update
#TransformationTuesda
y
Testimonial about how
WFSS changed lives
#WithOutWater post All
platforms
Throwback Thursday
picture
South Sudan fact
21 22 23 24 25 26 27
Child Spotlight
Numbers/statistics
update
Personal story w/ call to
action post
#WithOutWater post All
platforms
South Sudan fact
24. 28 29 1 2 3 4 5
South Sudan News
Update
March 2016 Content color key: Facebook Blue Twitter Bright blue Instagram Red Website/holiday/Other Black
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
28 29 1 2 3 4 5
#TransformationTuesda
y Testimonial about
how WFSS changed
lives
#WithOutWater post All
platforms
Throwback Thursday
#TBT picture
South Sudan fact
6 7 8 9 10 11 12
Numbers/statistics
update
Personal story w/ call to
action post
#WithOutWater post All
platforms
South Sudan fact
25. 13 14 15 16 17 18 19
South Sudan News
Update
Numbers/statistics
update
#TransformationTuesda
y Testimonial about
how WFSS changed
lives
#WithOutWater post All
platforms
St. Patrick's Day
Throwback Thursday
#TBT picture South Sudan fact
20 21 22 23 24 25 26
First day of Spring
Renewal of life post w/
picture
Numbers/statistics
update
Personal story w/ call to
action post
#WithOutWater post All
platforms South Sudan fact
27 28 29 30 31 1 2
Easter
Numbers/statistics
update
#TransformationTuesda
y Testimonial about
how WFSS changed
lives
#WithOutWater post All
platforms
Throwback Thursday
picture
32. ● Promote any information for fundraising and community engagement during
these times
● Use slower times to work internally to think of new ways to engage members on
the site.
● It is best to have the most important information on the homepage, as many
visitors visit primarily that page.
● In regards to Facebook, the main timeline receives the most traffic during the
week in the evening.
● Promote articles during these time periods.
● The best content to post is either emotional content, or content that is related to
other aspects of American culture. These two posting techniques will engage a
large amount of the page’s fans.
In future social media analyses, The PRIMA Group will continue to monitor the postings
to see additional emerging trends.
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