This document summarizes the key lessons learned by the author in their Public Relations Practicum class. The class covered important career skills like resume writing, job searching, interviewing, creating a portfolio, using LinkedIn, networking, and understanding the PR industry. Specific tips included pitching yourself like a product in interviews, sending thank you notes, ordering easily eaten food for interviews, and dressing professionally. The class helped the author gain vital skills for success in the public relations field.

1. By DiandreUssery Practicum Final

3. My definition of Public Relations Practicum: Understanding fundamentals of real life career situations and furthering your knowledge of how to become prepared for the work environment

5. Offers more than one way for potential employer to contact you

6. Headings are easy to navigate through

7. Objective includes both a career and industry

8. Educational History

9. Strong action verbs used throughout

10. Appropiate use of bold, italics, capitals, or underlining

11. Specific

12. Without errors

13. Font – No smaller than 10 point

15. Be Proactive

16. Do your research

17. Apply to several companies

19. Behavioral- A firm handshake is the best way to begin your interview. Eye contact, and letting your personality shine through are key. If you are nervous, don’t appear to be.

21. Special Event Fliers

22. Press Releases

23. News Articles

24. Current Blog1.Highlight pieces that you pride 2. Results of what was done by you 3. Display TEAMWORK 4. Review how you convey yourself to interviewer 5. Create a Leave Behind

25. 5. Using *LinkedIn is an online service mainly used for professional networking. Build Your Network. Connect with other members and build your network. The more connections you have, the more opportunities you have.

26. 6. Tips from PR Professional What three tips would you offer someone just starting out in PR? 1. You have to understand what everyone needs. For example, what does the journalist need? They are going out of business and you need to be able to help them do their job the best. What do your clients need? Be aware to balance client’s needs and executives needs. 2. You cannot go into it thinking you know it all. Be prepared to learn and be humble and have a positive attitude. You are going to have to multi-task and not everyone is going to like what you write.3. Perfect a skill that makes you stand out from others. (Such as social media)

28. Do not over eat

29. Do not drink alcoholic beverages

30. Place napkin in lap

31. Remember to chew with mouth closed

33. 9. Discover your PR niche There are many avenues available with a degree in PR Understanding where you fit in is key in obtaining a successful career A few are….. Event Planning Crisis Communication Political Financial Marketing/Advertising Business Administration

35. No perfume (people have allergies)

36. Do not bring your purse, instead carry a shoulder bag

37. Wear hosiery with a skirt

38. Nothing short or low

40. Minimal aftershave

41. Trimmed Nails

42. Carry a briefcase

43. Hair out of face

44. Regular Tie