This whitepaper provides guidance on how to prepare for and succeed in live media interviews. It was prepared by Tom Marx, President/CEO of The Marx Group, and Leslie Allen, the company's PR Manager. The document offers tips for selecting an official company spokesperson and setting the stage for an interview. It discusses presenting a professional demeanor and using the opportunity to share your key message. The paper also addresses handling stressful investigative interviews and using responses like "no comment" judiciously.
The document provides tips and advice for job seekers on interviewing skills, including how to present oneself, common interview questions and how to answer them, how to prepare for an interview, and following up after an interview. It discusses appropriate attire, making a good first impression, researching the company, having examples to discuss work history and skills, following up with a thank you note, and providing contact information for the author who is available to help with interviews.
This document provides guidance on effectively dealing with the media. It discusses preparing for media interviews, deciding on key messages to convey, maintaining a professional appearance and demeanor during interviews, and handling difficult questions. When a crisis occurs, it recommends promptly acknowledging responsibility and apologizing while investigating what occurred. The document contains advice applicable to any organization that engages with the media.
BENEFITS
High moral in the organization, high productivity, increased profit, Labour stability, effective branding, ever increasing output of goods and services
Good communication skills are crucial in a leader if they are to remain a leader. A leader can be defined as someone who plays a prominent role in a business or a department within it. There are also religious, political and community leaders, leaders of groups and teams, and so on. In this guide, we will be looking at business leaders and how good communication skills are an important part of effective leadership.
Communication is a vital key in this new century. It gives an edge to keep abreast with the fast pace of the times. Public speaking definitely works towards this goal.
This document provides guidance on preparing for a job interview. It discusses six key steps: 1) Prepare documents and attire, 2) Research the organization and position, 3) Know yourself and anticipate questions, 4) Prepare questions to ask, 5) Follow up after the interview, and 6) Relax. Additional tips include dressing professionally, arriving early, making eye contact, asking relevant questions, and following up after one week if not contacted. Common mistakes like being unprepared, inappropriate dress, and badmouthing past employers are also outlined. Personal branding and networking are emphasized as important aspects of the job search process.
The document provides a list of 25 common mistakes made during job interviews. Some key mistakes include arriving late or too early, dressing inappropriately, not researching the company beforehand, asking too many or too few questions, discussing salary or benefits too early in the process, badmouthing previous employers, and appearing disinterested or distracted during the interview. The document advises thoroughly preparing for interviews, researching the company, having a list of strengths to discuss, and avoiding any behaviors that make the candidate seem unprofessional or not seriously interested in the position.
This document provides an overview of selection interview skills for recruitment. It discusses thorough preparation, maintaining control of the interview, gathering evidence, and wrapping up the interview smoothly. The key points are:
1) Thorough preparation is essential, including familiarizing yourself with candidates' details in advance.
2) Maintaining control through active listening and structured questioning allows you to direct the interview effectively.
3) Gathering evidence in a systematic way using a person specification ensures all requirements are assessed.
4) Wrapping up interviews pleasantly without indicating decisions keeps the process business-like.
This document provides guidance on empathy, feedback, and effective communication. It defines empathy as understanding another's situation, feelings, and motives without necessarily sympathizing. Empathy expands understanding, creates trust, and helps reach mutually beneficial decisions. Effective feedback is direct, fact-based, listens to both sides, and requests specific changes. Communication works best when it describes behaviors, expresses feelings clearly, maintains congruent verbal and non-verbal cues, and focuses on listening without judgment.
The document provides tips and advice for job seekers on interviewing skills, including how to present oneself, common interview questions and how to answer them, how to prepare for an interview, and following up after an interview. It discusses appropriate attire, making a good first impression, researching the company, having examples to discuss work history and skills, following up with a thank you note, and providing contact information for the author who is available to help with interviews.
This document provides guidance on effectively dealing with the media. It discusses preparing for media interviews, deciding on key messages to convey, maintaining a professional appearance and demeanor during interviews, and handling difficult questions. When a crisis occurs, it recommends promptly acknowledging responsibility and apologizing while investigating what occurred. The document contains advice applicable to any organization that engages with the media.
BENEFITS
High moral in the organization, high productivity, increased profit, Labour stability, effective branding, ever increasing output of goods and services
Good communication skills are crucial in a leader if they are to remain a leader. A leader can be defined as someone who plays a prominent role in a business or a department within it. There are also religious, political and community leaders, leaders of groups and teams, and so on. In this guide, we will be looking at business leaders and how good communication skills are an important part of effective leadership.
Communication is a vital key in this new century. It gives an edge to keep abreast with the fast pace of the times. Public speaking definitely works towards this goal.
This document provides guidance on preparing for a job interview. It discusses six key steps: 1) Prepare documents and attire, 2) Research the organization and position, 3) Know yourself and anticipate questions, 4) Prepare questions to ask, 5) Follow up after the interview, and 6) Relax. Additional tips include dressing professionally, arriving early, making eye contact, asking relevant questions, and following up after one week if not contacted. Common mistakes like being unprepared, inappropriate dress, and badmouthing past employers are also outlined. Personal branding and networking are emphasized as important aspects of the job search process.
The document provides a list of 25 common mistakes made during job interviews. Some key mistakes include arriving late or too early, dressing inappropriately, not researching the company beforehand, asking too many or too few questions, discussing salary or benefits too early in the process, badmouthing previous employers, and appearing disinterested or distracted during the interview. The document advises thoroughly preparing for interviews, researching the company, having a list of strengths to discuss, and avoiding any behaviors that make the candidate seem unprofessional or not seriously interested in the position.
This document provides an overview of selection interview skills for recruitment. It discusses thorough preparation, maintaining control of the interview, gathering evidence, and wrapping up the interview smoothly. The key points are:
1) Thorough preparation is essential, including familiarizing yourself with candidates' details in advance.
2) Maintaining control through active listening and structured questioning allows you to direct the interview effectively.
3) Gathering evidence in a systematic way using a person specification ensures all requirements are assessed.
4) Wrapping up interviews pleasantly without indicating decisions keeps the process business-like.
This document provides guidance on empathy, feedback, and effective communication. It defines empathy as understanding another's situation, feelings, and motives without necessarily sympathizing. Empathy expands understanding, creates trust, and helps reach mutually beneficial decisions. Effective feedback is direct, fact-based, listens to both sides, and requests specific changes. Communication works best when it describes behaviors, expresses feelings clearly, maintains congruent verbal and non-verbal cues, and focuses on listening without judgment.
This document provides tips for succeeding at public speaking. It begins by stating that public speaking comes naturally to some but is a nightmare for others, and preparation is critical. It then offers several keys to success: be prepared by setting goals, knowing your audience, and preparing accordingly; know that you are not the expert and share what you know rather than show what you know; be familiar with the presentation tools to ensure a smooth presentation; show passion and energy for your topic to engage your audience; structure your presentation to fit the allotted time by managing your time well; get your audience involved to provide "takeaways"; and embrace all opportunities to speak publicly as a learning experience.
The document discusses skills for having difficult conversations in the workplace. It covers 5 keys to effective communication: listening, disagreeing constructively, offering criticism constructively, negotiation, and client communication. The modules discuss what makes a conversation difficult, how to have a learning conversation to understand different perspectives, how conversations can disintegrate due to differences in people's backgrounds and views, and how to handle feelings and respond effectively in difficult talks. The goal is to improve workplace relationships and performance through strengthened communication abilities.
The document provides tips for effective public speaking and presentation skills. It discusses the importance of being well-prepared, giving personal examples, staying relaxed, using natural humor, planning body positions, and paying attention to details. Audience analysis is also emphasized as critical for understanding the audience's needs and tailoring the presentation appropriately. Key elements of audience analysis include understanding demographics, interests, expectations, and customizing the message. Effective persuasive communication requires knowing the audience, grabbing their attention, establishing credibility, tailoring the message to the medium, conveying benefits, and using body language to connect with the audience.
This document provides advice for new managers on building positive relationships with their direct reports. It recommends asking team members a series of questions to learn about their preferences, goals, motivations and how they like to receive feedback. Specifically, the questions cover what they like and dislike about their current role, how their job could be improved, their short and long-term goals, how they prefer to receive feedback, what motivates them beyond money, the type of support they want from their manager, and anything else that could help the manager and employee work well together. The document also provides tips on handling situations where an employee wanted the manager's job or where the manager is now supervising former peers.
Ten commandments in effective communicationAjay Veer
Effective communication is an important way to deal with the public and it also enables to help us the ways in which we can interact and address peoples.
This document provides tips and strategies for acing a job interview. It discusses the importance of making a strong first impression, being well-prepared, and presenting yourself positively. The document emphasizes arriving early, having good hygiene, dressing appropriately, researching the company, and visualizing successful interview scenarios. Proper nutrition and avoiding distractions are also recommended for interview success.
Here are the key points about completeness in communication:
- Provide all relevant details and context so the receiver has a full understanding without needing additional information. Address all aspects of the topic.
- Consider the receiver's perspective and knowledge level to determine what background or additional details need to be included for completeness.
- Ensure the communication answers any questions that were asked as well as related questions the receiver may have. Address potential concerns or objections.
- Resist the urge to leave things out in the interest of brevity if those details are necessary for completeness. Conciseness comes after completeness.
The goal of completeness is to give the receiver comprehensive information so they have all the facts without needing further explanation or follow up
The document provides tips and advice for presenting yourself well in a job interview. It emphasizes practicing answers out loud, delivering presentations with enthusiasm, managing interview stress by being well prepared, using positive visualization techniques, and asking thoughtful questions of the interviewer. The document also warns against letting imposter syndrome undermine one's confidence and suggests reflecting on the interview experience afterward for learning.
This document summarizes tips for a job interview, including:
1) How to prepare, such as researching the company, preparing answers to common questions, and dressing appropriately.
2) How to behave during the interview, including maintaining good body language, tone of voice, and answering questions well.
3) How to answer tough questions like telling about yourself, reasons for leaving previous jobs, and discussing weaknesses. Practice answering questions to appear confident and qualified for the position.
This document provides tips for acing a job interview. It emphasizes the importance of appearance and making a good first impression. Key recommendations include dressing professionally and conservatively, being well-groomed, and avoiding strong scents. The document also stresses researching the company ahead of time, preparing mentally for the interview, asking questions, and thanking the interviewer. The overall message is that with proper preparation in appearance, research, and mindset, one can maximize their chances of success in a job interview.
It administrator communication skills pdf free downloadannahudson050
1. The document provides 13 tips for improving communication skills as an IT administrator. The tips include listening actively, over-communicating key points, avoiding overreliance on visual aids, putting oneself in others' shoes, engaging audiences, accepting public speaking fears, starting and ending strongly, and focusing on respect over humor. Useful resources are also provided for free ebooks on communication and management skills.
The document provides tips for mastering job interviews. It discusses preparing for interviews by researching the company and role, considering interview timing, and getting in the right mental state. During the interview, candidates are advised to make a strong first impression with their appearance and demeanor, use body language to appear open and interested, and overcome unconscious biases. They should have their personal brand and story prepared to answer behavioral questions using the CAR structure. The document also addresses tricky questions and provides advice on recovering from mistakes. Overall, the key is to be well prepared, authentic, and demonstrate how you will fit with the company culture.
Cold calling is an effective way to uncover job leads despite being uncomfortable. The document provides tips for cold calling including developing a script, practicing, treating each call as moving closer to the goal, following up persistently, and networking. Sample cold calling scripts are presented that introduce the caller, their background and goal of finding opportunities at the company.
This document provides guidance on performance management and addressing problem behaviors in employees. It begins by advising managers to start performance discussions on a positive note by acknowledging strengths before identifying specific problem behaviors. Examples are given of behaviors to address rather than personal traits. The document then outlines steps for discussing problems with an employee, including setting clear expectations for improved behaviors and follow up. It also provides tips for effectively listening to the employee response and dealing with a resistant employee. Finally, it suggests identifying employee strengths and leveraging them to turn a problem employee into a star performer.
This document provides many tips for job seekers to improve their prospects of finding employment, including:
- Ask for a higher salary than expected during interviews to demonstrate your worth, though be reasonable.
- Remain relaxed and confident during interviews and focus on presenting your strengths.
- Have a firm handshake, balanced breakfast, and ensure any job is reasonably located.
- Use a professional email address and attend career events to learn of opportunities.
- Do not badmouth past employers and avoid fibbing about qualifications or experience.
The Marx Group - Marketing Synergy Seminar SEMA 2011 The Marx Group
This document discusses how to build synergy between marketing campaigns. It recommends having a ready, aim, fire strategy with practical goals, audiences, and timeline. The presenter emphasizes having an aligned internal team and clear value proposition. Synergy involves integrating different tools like advertising, PR, social media, and collateral around consistent branding and messaging. Examples show how to tie these channels together instead of operating them separately. The presentation provides tips for synergistic thinking across various marketing functions to maximize impact.
Catalyst: Putting the Pow! in Power Branding: The SequelThe Marx Group
The document discusses power branding and outlines the five forces of power branding: position, promise, personality, story, and elements. It explains that positioning sets a company apart from competitors and involves core values, brand pillars, mission statement, and unique selling propositions. The other forces involve making promises to customers, developing a consistent company personality, telling a story about the company's origins and direction, and using consistent brand elements like logos and colors. Building awareness, credibility, and authority through these forces increases brand equity.
The document discusses mergers and acquisitions in the heavy duty industry. It notes that consolidation is increasing as baby boomers retire and companies seek to grow. The presentation covers industry perspectives from distributors, suppliers, and installers. It then discusses typical M&A deal structures, the buying and selling process, challenges around valuation, and considerations for when deals do not go well. The future is expected to see fewer but larger players in the industry.
Content is King in a Web Marketing Strategy for Top Line GrowthThe Marx Group
This document discusses the importance of content in online marketing strategies and e-commerce sales. It provides statistics showing the growth of e-commerce and influence of online research on in-store purchases. The document then examines why customers shop online, what professionals look for online, and benchmarks top manufacturer and retail websites. It identifies key features such as product search options, reviews, and comparisons. The document concludes by emphasizing the need for companies to keep up with online changes and information in order to maintain a competitive advantage.
NTDA 2012: The Art of Buying & Selling a Small BusinessThe Marx Group
The document provides an overview of buying and selling a small business. It discusses preparing to sell a business by gathering 3 years of financial statements and other key documents. It also covers valuing a business using EBITDA multiples, factors that increase or decrease value, and typical deal structures such as selling to management or private equity firms. The closing section outlines the selling process and important steps like maintaining confidentiality and the business performance during negotiations.
Using AutoIt for Millennium Task AutomationBecky Yoose
Co-presented at the Innovative Users Group Conference, April 20, 2010.
Program Description: Many libraries already use program-specific macros to automate tasks in Millennium, OCLC, and other programs. While these macros help with task automation, they are limited to their specific programs. Several libraries have turned to 3rd party automation tools, including AutoIt, in efforts to automate tasks in Millennium and other programs. AutoIt is a Windows automation scripting language that has seen successful implementations at various libraries. This presentation will explore the various ways AutoIt is utilized in academic and public library settings as well as the benefits and consequences of using AutoIt for Millennium task automation.
This document provides tips for succeeding at public speaking. It begins by stating that public speaking comes naturally to some but is a nightmare for others, and preparation is critical. It then offers several keys to success: be prepared by setting goals, knowing your audience, and preparing accordingly; know that you are not the expert and share what you know rather than show what you know; be familiar with the presentation tools to ensure a smooth presentation; show passion and energy for your topic to engage your audience; structure your presentation to fit the allotted time by managing your time well; get your audience involved to provide "takeaways"; and embrace all opportunities to speak publicly as a learning experience.
The document discusses skills for having difficult conversations in the workplace. It covers 5 keys to effective communication: listening, disagreeing constructively, offering criticism constructively, negotiation, and client communication. The modules discuss what makes a conversation difficult, how to have a learning conversation to understand different perspectives, how conversations can disintegrate due to differences in people's backgrounds and views, and how to handle feelings and respond effectively in difficult talks. The goal is to improve workplace relationships and performance through strengthened communication abilities.
The document provides tips for effective public speaking and presentation skills. It discusses the importance of being well-prepared, giving personal examples, staying relaxed, using natural humor, planning body positions, and paying attention to details. Audience analysis is also emphasized as critical for understanding the audience's needs and tailoring the presentation appropriately. Key elements of audience analysis include understanding demographics, interests, expectations, and customizing the message. Effective persuasive communication requires knowing the audience, grabbing their attention, establishing credibility, tailoring the message to the medium, conveying benefits, and using body language to connect with the audience.
This document provides advice for new managers on building positive relationships with their direct reports. It recommends asking team members a series of questions to learn about their preferences, goals, motivations and how they like to receive feedback. Specifically, the questions cover what they like and dislike about their current role, how their job could be improved, their short and long-term goals, how they prefer to receive feedback, what motivates them beyond money, the type of support they want from their manager, and anything else that could help the manager and employee work well together. The document also provides tips on handling situations where an employee wanted the manager's job or where the manager is now supervising former peers.
Ten commandments in effective communicationAjay Veer
Effective communication is an important way to deal with the public and it also enables to help us the ways in which we can interact and address peoples.
This document provides tips and strategies for acing a job interview. It discusses the importance of making a strong first impression, being well-prepared, and presenting yourself positively. The document emphasizes arriving early, having good hygiene, dressing appropriately, researching the company, and visualizing successful interview scenarios. Proper nutrition and avoiding distractions are also recommended for interview success.
Here are the key points about completeness in communication:
- Provide all relevant details and context so the receiver has a full understanding without needing additional information. Address all aspects of the topic.
- Consider the receiver's perspective and knowledge level to determine what background or additional details need to be included for completeness.
- Ensure the communication answers any questions that were asked as well as related questions the receiver may have. Address potential concerns or objections.
- Resist the urge to leave things out in the interest of brevity if those details are necessary for completeness. Conciseness comes after completeness.
The goal of completeness is to give the receiver comprehensive information so they have all the facts without needing further explanation or follow up
The document provides tips and advice for presenting yourself well in a job interview. It emphasizes practicing answers out loud, delivering presentations with enthusiasm, managing interview stress by being well prepared, using positive visualization techniques, and asking thoughtful questions of the interviewer. The document also warns against letting imposter syndrome undermine one's confidence and suggests reflecting on the interview experience afterward for learning.
This document summarizes tips for a job interview, including:
1) How to prepare, such as researching the company, preparing answers to common questions, and dressing appropriately.
2) How to behave during the interview, including maintaining good body language, tone of voice, and answering questions well.
3) How to answer tough questions like telling about yourself, reasons for leaving previous jobs, and discussing weaknesses. Practice answering questions to appear confident and qualified for the position.
This document provides tips for acing a job interview. It emphasizes the importance of appearance and making a good first impression. Key recommendations include dressing professionally and conservatively, being well-groomed, and avoiding strong scents. The document also stresses researching the company ahead of time, preparing mentally for the interview, asking questions, and thanking the interviewer. The overall message is that with proper preparation in appearance, research, and mindset, one can maximize their chances of success in a job interview.
It administrator communication skills pdf free downloadannahudson050
1. The document provides 13 tips for improving communication skills as an IT administrator. The tips include listening actively, over-communicating key points, avoiding overreliance on visual aids, putting oneself in others' shoes, engaging audiences, accepting public speaking fears, starting and ending strongly, and focusing on respect over humor. Useful resources are also provided for free ebooks on communication and management skills.
The document provides tips for mastering job interviews. It discusses preparing for interviews by researching the company and role, considering interview timing, and getting in the right mental state. During the interview, candidates are advised to make a strong first impression with their appearance and demeanor, use body language to appear open and interested, and overcome unconscious biases. They should have their personal brand and story prepared to answer behavioral questions using the CAR structure. The document also addresses tricky questions and provides advice on recovering from mistakes. Overall, the key is to be well prepared, authentic, and demonstrate how you will fit with the company culture.
Cold calling is an effective way to uncover job leads despite being uncomfortable. The document provides tips for cold calling including developing a script, practicing, treating each call as moving closer to the goal, following up persistently, and networking. Sample cold calling scripts are presented that introduce the caller, their background and goal of finding opportunities at the company.
This document provides guidance on performance management and addressing problem behaviors in employees. It begins by advising managers to start performance discussions on a positive note by acknowledging strengths before identifying specific problem behaviors. Examples are given of behaviors to address rather than personal traits. The document then outlines steps for discussing problems with an employee, including setting clear expectations for improved behaviors and follow up. It also provides tips for effectively listening to the employee response and dealing with a resistant employee. Finally, it suggests identifying employee strengths and leveraging them to turn a problem employee into a star performer.
This document provides many tips for job seekers to improve their prospects of finding employment, including:
- Ask for a higher salary than expected during interviews to demonstrate your worth, though be reasonable.
- Remain relaxed and confident during interviews and focus on presenting your strengths.
- Have a firm handshake, balanced breakfast, and ensure any job is reasonably located.
- Use a professional email address and attend career events to learn of opportunities.
- Do not badmouth past employers and avoid fibbing about qualifications or experience.
The Marx Group - Marketing Synergy Seminar SEMA 2011 The Marx Group
This document discusses how to build synergy between marketing campaigns. It recommends having a ready, aim, fire strategy with practical goals, audiences, and timeline. The presenter emphasizes having an aligned internal team and clear value proposition. Synergy involves integrating different tools like advertising, PR, social media, and collateral around consistent branding and messaging. Examples show how to tie these channels together instead of operating them separately. The presentation provides tips for synergistic thinking across various marketing functions to maximize impact.
Catalyst: Putting the Pow! in Power Branding: The SequelThe Marx Group
The document discusses power branding and outlines the five forces of power branding: position, promise, personality, story, and elements. It explains that positioning sets a company apart from competitors and involves core values, brand pillars, mission statement, and unique selling propositions. The other forces involve making promises to customers, developing a consistent company personality, telling a story about the company's origins and direction, and using consistent brand elements like logos and colors. Building awareness, credibility, and authority through these forces increases brand equity.
The document discusses mergers and acquisitions in the heavy duty industry. It notes that consolidation is increasing as baby boomers retire and companies seek to grow. The presentation covers industry perspectives from distributors, suppliers, and installers. It then discusses typical M&A deal structures, the buying and selling process, challenges around valuation, and considerations for when deals do not go well. The future is expected to see fewer but larger players in the industry.
Content is King in a Web Marketing Strategy for Top Line GrowthThe Marx Group
This document discusses the importance of content in online marketing strategies and e-commerce sales. It provides statistics showing the growth of e-commerce and influence of online research on in-store purchases. The document then examines why customers shop online, what professionals look for online, and benchmarks top manufacturer and retail websites. It identifies key features such as product search options, reviews, and comparisons. The document concludes by emphasizing the need for companies to keep up with online changes and information in order to maintain a competitive advantage.
NTDA 2012: The Art of Buying & Selling a Small BusinessThe Marx Group
The document provides an overview of buying and selling a small business. It discusses preparing to sell a business by gathering 3 years of financial statements and other key documents. It also covers valuing a business using EBITDA multiples, factors that increase or decrease value, and typical deal structures such as selling to management or private equity firms. The closing section outlines the selling process and important steps like maintaining confidentiality and the business performance during negotiations.
Using AutoIt for Millennium Task AutomationBecky Yoose
Co-presented at the Innovative Users Group Conference, April 20, 2010.
Program Description: Many libraries already use program-specific macros to automate tasks in Millennium, OCLC, and other programs. While these macros help with task automation, they are limited to their specific programs. Several libraries have turned to 3rd party automation tools, including AutoIt, in efforts to automate tasks in Millennium and other programs. AutoIt is a Windows automation scripting language that has seen successful implementations at various libraries. This presentation will explore the various ways AutoIt is utilized in academic and public library settings as well as the benefits and consequences of using AutoIt for Millennium task automation.
The whitepaper provides tips for effectively handling live media interviews, whether expected or unexpected. It recommends designating an official company spokesperson who is properly trained. When being interviewed, representatives should set the stage by learning about the interviewer, greet them professionally, and use the opportunity to share the company's mission through a prepared "sound bite". Even in stressful situations, staying calm, thinking before answering, and avoiding a simple "no comment" can help frame the discussion positively.
We recently watched an aftermarket industry leader botch an interview with a local TV station. Afterwards, we spoke with the person and asked them how prepared they were for the questions asked by the reporter. We were surprised when he...
Naviga's interview toolbox helps job seekers prepare for the entire interview process. This toolbox includes common interview questions, how to handle the compensation conversation, what to wear, a sample Thank You note, and much, much more. Make sure to read through this manual before your next job interview so you can be the most prepared and confident version of yourself!
How to give Successful Interviews - A Guide for SpokespersonsRenato Guimaraes
This document provides guidance for spokespersons on how to prepare for and conduct successful interviews with the media. It discusses the key responsibilities and characteristics of an effective spokesperson, including having authority and knowledge on topics, and the ability to convey messages clearly. The document recommends spokespersons identify goals, audiences, topics, and 2-3 key messages for an interview. It also suggests preparing questions and answers in advance, and being available to respond to media at all times. Effective preparation is important to represent the organization well and avoid improvisation.
Preparing for an interview takes time but pays off, as prepared candidates make better impressions. There are three main types of interviews: telephone, technical, and face-to-face. For all interviews, candidates should research the company and role, understand what will be discussed, and think of relevant experiences. Telephone interviews require speaking clearly and building rapport without visual cues. Technical interviews assess skills and knowledge, so candidates should research the company and role in depth. Face-to-face interviews are the final chance to discuss achievements and qualifications for the role through detailed examples. Proper preparation is key to succeeding at any type of interview.
This document provides an introduction to presentation skills for handling the media. It discusses what the media is, who should represent a company in interviews, how to prepare for different types of interviews in various locations, and techniques for being interviewed. The key points are: the media is large and influential; marketing or PR usually handles interviews and should provide press materials and messaging; interviews may require spokesperson, expert, troubleshooter, or panelist roles; and preparation involves deciding key messages, backing them up, practicing delivery, considering off-limits topics, and planning concluding remarks.
Recruiters and hiring managers have seen every trick and gimmick in the book when it comes to interviews. Sometimes they work – but when it comes down to it, whether you’re wearing purple stilettos stilettos or looking the interviewer in the eye, it’s the content of the interview that matters in the long run.
Networking For Interview Success Tips, Techniques And Takeaways 6.28.2011mythicgroup
This document provides tips and techniques for networking and preparing for interviews. It discusses establishing a personal brand through social media profiles and business cards. It also emphasizes the importance of researching companies, having relevant stories to share in behavioral interviews, practicing mock interviews, and developing an action plan to expand one's professional network.
This document discusses different types of interviews, including face-to-face, behavioral, phone, panel, exit, stress, and technical interviews. It provides details on what defines each type of interview and examples of common questions asked. Some key points covered include how behavioral interviews focus on past experiences, phone interviews are used to narrow candidates, and panel interviews involve multiple interviewers rating candidates. The document also offers tips for interviewing such as being prepared, asking questions, and maintaining good body language.
Networking For Interview Success Tips, Techniques And Take Aways 6.6.2011HeatherColeman
This document provides tips and strategies for networking and preparing for job interviews. It discusses the importance of in-person and online networking, personal branding, researching companies, developing "keeper stories" to use in behavioral interviews, practicing interview skills with other job seekers, and creating an action plan to move forward.
Beat Your Nerves: Tips for Being Confident in an InterviewLucas Group
How to be confident in an interview is about becoming ready for a productive, two-sided conversation. Strong candidates go in with knowledge of the company and an eagerness to learn. When your mind is prepared and you have questions to ask about your potential role and responsibilities, there’s no place at the table for nerves. Really great job interviews are a two-way street. Here are proven tips for making that happen.
Creating a positive spin on negative vibe interviewingJohn Hindman
1) Conducting job interviews requires uncovering both positive and negative details about candidates to make informed hiring decisions. 2) The interview process should include developing a detailed position description, planning an interview structure that probes for how candidates handle challenges, and using situational analysis to evaluate performance under pressure. 3) Creating an open and honest atmosphere by discussing negatives from the candidate's, company's, and interviewer's perspectives enables the best match between requirements, capabilities, and personalities.
The document provides a guide to interviews in three parts: before, during, and after. The before section covers preparation like researching the company and job, practicing stories from your career. The during section discusses arrival, different question types, and having questions prepared. The after section mentions following up for feedback to help improve future interviews.
[infographic] How to Interview MillennialsLooksharp
From interview style and location to hiring and salary negotiation, this infographic gives quick tips for communicating effectively with Millennials, in-person and over-the-phone interviews, interview location, questions to ask and expect, negotiating salary and more.
In-House (Legal) interview preparation supportNathan Smith
This document provides tips for preparing for and excelling in a job interview for an in-house legal position. It recommends thoroughly researching the company and interviewers beforehand. During the interview, the applicant should give a 3-5 minute high-impact statement about their background and qualifications in chronological order. For behavioral questions, the applicant should provide concrete examples using the STAR method of describing the situation, task, action, and result. Finally, the applicant should ask insightful questions of the interviewer to leave a strong final impression.
This document provides tips for preparing for and excelling in a job interview for an in-house legal position. It recommends thoroughly researching the company and interviewers beforehand. During the interview, the applicant should give a 3-5 minute high-impact statement about their background and career progression using concrete examples from their resume. For technical and behavioral questions, the applicant should structure their answers using a beginning, middle, and end to describe a relevant personal experience. The applicant should also ask thoughtful questions of the interviewer at the end to learn more about the role and company. Maintaining a positive attitude and body language throughout is also advised.
The document outlines twelve key points or "commandments" for job interviews: 1) Practice extensively, 2) Research the company thoroughly, 3) Arrive early, 4) Make a great first impression, 5) Keep answers brief and focused, 6) Support answers with facts and data, 7) Communicate your strengths, 8) Avoid discussing weaknesses or personal details, 9) Ask informed questions, 10) Demonstrate insider knowledge of the industry, 11) Do not discuss salary too early, and 12) Do not overpromise abilities. Following these twelve points can help transform a job interview into a job offer.
An informational interview is an opportunity to meet with an industry professional to learn about their career and industry. It allows a student to practice interview skills, learn daily responsibilities of a role, and expand their professional network. Students should research the interviewee and company in advance. During the interview, which should last 10-15 minutes, students should ask prepared questions and take notes. Follow up with a thank you note within 24 hours to maintain the connection. Informational interviews are valuable for career exploration and networking.
The document provides tips for job seekers before, during, and after a job interview. It discusses organizing references, preparing a 30-second "pitch" to introduce yourself, the importance of nonverbal communication and handling interview anxiety. During the interview, common question types are explored and the value of asking thoughtful questions is emphasized. Follow-up tips include sending a thank you note and potential second inquiries. Negotiating salary is also addressed.
Professional racer-turned marketing and business strategist Tom Marx discusses how small businesses can benefit from tracking and understanding sales, marketing, public relations and social media figures.
This document discusses branding strategies and how to build a strong brand. It outlines the key elements that comprise an effective brand, including brand pillars, mission statement, unique selling proposition, key messages, promises, personality, story, and visual elements. Developing these brand fundamentals and combining them through consistent messaging can increase brand awareness, authority, and equity, and make the brand stronger overall. The presentation emphasizes how building trust with customers through credible branding techniques allows a brand to become a leader in its category.
The document outlines issues that often arise between sales and marketing teams, such as silos, missed goals, and duplicated efforts. It then provides strategies for aligning the teams through a playbook approach. The playbook would include holding a kickoff meeting to set goals and review past performance, defining team roles and responsibilities, and creating marketing and sales "plays" with metrics to increase collaboration between the teams.
The document provides tips for getting the most results from a trade show experience. It recommends qualifying leads by developing criteria for determining interested prospects versus casual visitors. Pre-show planning includes determining goals, marketing initiatives, and qualifying questions. At the show, the tips are to qualify leads, take photos/videos, and use lead retrieval tools. Post-show follow up is critical, with a follow up plan for each lead category and a sample monthly follow up schedule. New tools like CRM systems, surveys, iPad apps, and business card scanners can help as well. The key is to think of qualification and quality over quantity of leads.
Marketing Mythbusting 101 - What Distributors Really Want Manufacturers to Know
Manufacturers may think they know how to help distributors sell their products, but do they? After talking with distributors the results may surprise you. Join us for an eye-opening presentation where we will address:
• How important is your marketing messaging?
• What are the can’t live without items in your marketing tool kit?
• What works best for Point of Sale - how can you make them stand out?
• What do distributors want manufacturers to know in order to sell their product?
• And more…
Separating myths and facts will help you achieve increased market penetration by getting more product moving off the shelf. This presentation will help you hone in on changes that can affect results.
Catalyst: Putting the POW! in Power BrandingThe Marx Group
Part 1: Transform Your Brand into a Hero
Everybody loves a superhero. It's no accident that these dynamic characters create the kind of excitement that rakes in the big bucks. For a perfect example, look no further than the recent release of The Avengers, which was an instant box office bonanza ... for the second time. In fact, The Avengers has been on the list of top-grossing films since its original incarnation in 1970. That is the kind of predictability you want for your brand. In other words: Power Branding.
The Marx Group- Green Marketing- APRA 2011 The Marx Group
The document discusses building blocks to promote a green message. It outlines strategies like walking your talk, integrating green messaging throughout a business, identifying audiences that care about the environment, and focusing on long-term opportunities. Specific examples provided include industry advocacy for remanufacturing and recycling programs, like those from APRA and NASCAR. Assets of becoming an official green partner of organizations are also summarized.
This document discusses best practices for product launches based on a panel discussion. It begins by outlining the "6 P's for a Perfect Product Launch": Plan, Product, Pricing, Placement, Promotion, and Participation. It then discusses the two types of product launches a company may face - developing a new product or launching an existing product. The bulk of the document provides detailed guidance on steps to take in developing a new product, including design criteria, sales projections, product development, testing, packaging, and choosing a distribution channel. It emphasizes engaging customers, meeting regulatory requirements, and ensuring all departments are prepared to successfully launch the new product.
Stand Out from the Crowd - Defining Your Company’s Value Proposition The Marx Group
Determine your company’s value proposition and bring consistency to your communications and clarity for customers, prospects, suppliers, employees, and others. Tom demonstrated the value proposition process to help your company understand why it has more value than the competition. Invest the time to learn how to consistently convey your company’s value proposition
This document summarizes a presentation about cost-effective marketing techniques for distributors. The presentation covers developing an overall marketing strategy and planning techniques. It then provides examples of low-cost tactics, including maintaining an updated website and using social media, co-marketing with suppliers, holding local events, engaging in public relations, direct mail campaigns, and consistently implementing a variety of marketing activities. The goal is to help distributors strengthen relationships with customers and prospects through a multi-dimensional marketing approach with a focus on daily implementation.
Sun., Oct. 31, 2010 - At the Big “R” Show
Green Marketing - Make it Your Business
This panel discussion provided insight on how remanufacturers and distributors can use “green” marketing as a means to maximize company profits by establishing corporate goodwill and promote a company’s green product and services.
Tom Marx discussed how to incorporate a “Green” marketing strategy. Scott Stolberg of AAEQ provided perspectives on how he transformed AAEQ into a leading green company through strategic green marketing initiatives. And Keith Patridge of McAllen Economic Development Corporation discussed their “Green Campaign” successes which promotes remanufacturing and product reuse on the border of Texas and Mexico.
Trade Show Strategy – Don’t Leave Town Without It!The Marx Group
The document provides guidance on developing an effective trade show strategy. It recommends starting preparation now and developing goals, tactics for before, during and after the event. A key part of the strategy is a marketing to-do list and timeline that includes prospect research, multi-touchpoint pre-show outreach, setting up meetings at the show, and follow-up calls and mailings post-show. Having a plan to qualify leads and track results is important for ensuring the trade show's return on investment.
Whether you are a manufacturer seeking a way to push sales through the distribution pipeline, or a distributor looking for a creative way to promote products or services, co-marketing is one marketing tool that can boost sales while improving the buyer/seller relationship. It is the ultimate way to create synergy as both suppliers and distributors work toward a common goal.
Developing an acquisition strategy requires thorough preparation. Key steps include getting financial statements in order, understanding future market trends, and being clear on the risks and rewards of a merger versus an acquisition. Both failures and successes in mergers and acquisitions have involved the quality of strategy and integration planning. Exercising intelligent strategy and using an experienced consultant can help avoid pitfalls and maximize success.
The document outlines the four basic types of corporate ownership transfer transactions: mergers and acquisitions, divestitures and asset sales, joint ventures and alliances, and going public or private. It provides details on each type, including that mergers and acquisitions are the most common and can involve one large company purchasing a smaller target company, and divestitures help eliminate underperforming assets to create value for shareholders. Joint ventures represent a relationship between two companies to undertake a specific activity, while going public or private involves a company changing its ownership structure between public and private.
The document discusses strategies for marketing during an economic recession. It advises that completely stopping marketing is a mistake, and that targeted, cost-effective marketing can help companies gain market share over competitors. Specifically, it recommends cutting unnecessary costs instead of marketing budgets, using low-cost tactics like email marketing, and prioritizing the marketing of products with the most revenue potential. Maintaining some level of marketing is important for the long-term success of a company.
1. Relax and Enjoy the Spotlight
Make the Most of Your Live Interview
Prepared by: Tom Marx, President/CEO and Leslie Allen, PR Manager
Whitepaper
2175 East Francisco Blvd., Suite F
San Rafael, CA 94901
Phone: 415.453.0844
Fax: 415.451.0166
www.themarxgrp.com
2. Make the Most of Your Live Interview
All managers would benefit from having a short course in media
communications training to prepare for the inevitable interview that will
occur, either under unexpected and possibly stressful circumstances, or
for the occasional sound bite that is carefully crafted for community
goodwill. Ideally, there should be a game plan to position someone in
your company as the official spokesperson for your company for local or
regional news.
The goal is to not only become the official spokesperson for your
company, but ultimately a spokesperson for your industry. Repetitive
exposure to the media interview process is also the absolute best way to
learn how to ace an interview. Practice makes perfect. However, for the
purpose of this article, the goal is to offer techniques that will help you
be persuasive, comfortable and confident during a media interview –
whether the interview is expected or unexpected.
The media interview (print or digital) is either dreaded or embraced
depending in large part on the experience and/or training of the person
involved. Often, the result is shaped by how often a manager has been
exposed to interviews and public speaking over the course of their
career.
Without the benefit of either a professional PR person representing the
company, top managers often neglect public communications training,
and find out too late that a short course on media communications can
pay huge dividends during an interview. Instead, busy managers are
often forced into an interview without the benefit of being forewarned or
prepared, and those few moments in the spotlight can be excruciatingly
painful on a personal and professional basis.
Here are key learning points on How to Ace an Interview that will help
your company prepare for a live interview with the media.
The Official Spokesperson
In lieu of a professional and experienced communications manager, the
official spokesperson is typically a general manager, owner, president,
CEO or other executive or manager. It is prudent to consider a training
session for all managers to ensure that each manager feels comfortable
with delivering a message about the company that has been pre-
determined and scripted.
Most interviews do not occur under crisis circumstances, and all top
echelon management need to be empowered to be able to represent the
company to the public.
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3. Select within your organization a primary spokesperson for the media
and then develop the hierarchy of spokespersons to provide support in
the event the primary spokesperson is not available to participate in the
interview.
Set the Stage
In preparing for an interview it is important to first determine the name
and position of the interviewer, and to inquire of their goals for the
interview, the amount of time they would require (and best clothes to
wear – if there is time). Try to engage the interviewer in small talk in
advance to find out their experience about your company or industry and
ask for a list of questions that they would like to cover, or if not a
prepared list, the topics that they are interested in covering during the
interview.
It also helps to ask if they could arrive 10 or 15 minutes prior to the
interview to meet top management and/or get a fast tour of the facility.
This off-camera portion of the interview will greatly raise your comfort
level and will provide insight into the demeanor and intent of the
interviewer. Don’t assume that the interviewer understands your
company and its products or services, or your contribution to the local
economy or community. Make sure you can easily pronounce the name
of the interviewer and know the official name of the company --
including a station’s call letters (if it is broadcast) and its affiliate (such
as KTLA/CBS or msn.com).
The Professional Approach and Greeting
The initial contact with the interviewer and their accompanying staff
(videographer, grip, assistant) should begin as with any initial meeting
with your favorite customer - smile, be enthused, confident and relaxed.
Approach the interview with a sense of curiosity and humor, maintain
eye contact and be mindful of the timeline for the interview. The live
interview is definitely based on a strict deadline. Begin with a simple
handshake, be prepared to hand the interviewer your business card, so
they clearly understand your name, title and contact information.
While speaking with the interviewer, practice active listening. Observe
your body language during the interview (whether you are standing or
sitting) so that you show a sense of openness to the person who is
interviewing you. If there is a situation at the company that could have
serious public relations fallout, such as a union strike, environmental
lapse, or other crisis, it is most important to show a sincere interest in
resolving the issue quickly.
Sincerity can be conveyed by one’s tone of voice, body language, as well
as what is said. If a company spokesperson is obviously distrustful of the
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4. media off camera, the chances are that that same distrust will be
conveyed on camera and will appear as though the person has
something to hide. Even when asked a difficult question, take the time
to think about, and answer truthfully to the best of your ability (and legal
situation) – and don’t forget to smile and retain eye contact.
The Sound Bite
With advance preparation, it is important to use this opportunity (and
that is how each interview needs to be viewed) to share your company’s
mission, purpose and goodwill. Whether the interviewer’s intent is
investigative in nature, or more of a company spotlight designed to show
your company in a good light, the company spokesperson(s) should
always make sure that the interview brings to light your company’s
position in the community – including the historical benefit the company
has delivered over time for the community.
For example, “In the twelve years that XYZ has been in Topeka
manufacturing widgets, we have been extremely proud of our
involvement in the local community with United Way, and our
contribution of employing 222 people in both administrative and
manufacturing jobs…”
While it is important to always answer the interviewer’s questions
truthfully, and to not evade answers, it is also necessary and important
to remember you have the right to tell your company story.
Don’t forget who holds all the cards in the interview. Make sure that, at
the end of the day, the Company Sound Bite” is included early in the
interview and possibly reiterated at the end of the interview too.
In the end, remember to thank the interviewer for the opportunity to
share news about your company and make sure that the
reporter/interviewer leaves with your business card - and you also have
their card. Request the opportunity to follow-up with an editorial contact
sheet and ask if there will be an opportunity to view the video (if not
recorded live) prior to it being shown on-air.
Ask how you can get a copy of the interview and seek permission to
place the interview on the company website. Always offer to be available
for a follow-up interview by person or by phone. Provide a company
media kit that includes your bio, FAQ’s on the company and an editorial
contact sheet.
In the end, every interview becomes a learning experience. Don’t be too
hard on yourself. It can be fun and may be the beginning of a fruitful
relationship that will serve your company well into the future.
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5. How to Manage a Stressful Investigative Interview –
“No Comment” is Just One Tool in Your Arsenal
Investigative type interviews can be stressful, depending on the intent of
the reporter/journalist. If the interview is scheduled, rather than
impromptu, begin by asking the reporter what they know or do not know
about the topic at hand. Try to schedule the interview at your office
(home court advantage), and ask for specific questions that are to be
covered in advance.
In the event a question is asked that is totally unexpected and could be
difficult to answer, do not feel pressured by a video camera or
microphone to immediately answer. Take the time to pause, think about
the question before blurting out the first response that comes to mind. If
you do not know the answer, express a sincere interest in discovering
the answer and offer to get back to the interviewer with more
information.
People are not judged harshly because they do not know the answer as
much as not showing compassion, authenticity or sincere interest in the
situation. Former FEMA Director, Michael Brown, failed on all accounts –
compassion, sincerity and knowledge when asked about the support that
was forthcoming for the victims of Hurricane Katrina. If you don’t know
the answer, don’t fudge on the answer – simply say that you are in the
process of determining the answer (if indeed you are), or you do not
know, but will have the answer soon.
Investigative reporters will always have an angle. Early in a crisis, they
are less likely to take sides and report the facts. As time and public
opinion develops, too often reporters will side with public opinion to
some degree. It is the nature of the beast of live interviews – viewer
opinion influences coverage.
In situations where a question is asked that has the potential in the
answer to sound damaging to your company, it is fine to answer that
you are not at liberty to answer the question at this time. Follow-up
however with a positive statement either about what you are doing
about the situation or your company’s position on the matter.
For example, “We’ve been advised to not comment at this time on the
specific details of the incident, as the investigation is still incomplete. I
assure you however, that our company has had a longstanding record of
hiring only qualified employees for the job. We are conducting an
internal investigation and participating with all local authorities to
determine if the person was indeed qualified to operate the equipment.”
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6. No Comment
Rarely does it serve your purpose to only say “No Comment” without a
qualifier. To do so only invites suspicion on the part of the
reporter/journalist and ultimately the audience.
In the event that a reporter approaches you for an interview with an
obvious agenda to surprise and create havoc, if the cameras are rolling it
is best to smile, shake their hand, take the time to speak briefly, and
suggest that they call the office to schedule an interview. Keep it simple,
to the point and even friendly. Nothing is more disarming than a smile
and a handshake. Even if there truly is a problem that is troublesome, it
is best to find a way to speak to the reporter OFF RECORD before you
proceed with the interview. Before the interview begins, ask the reporter
if you can have an “off the camera” aside that will allow you to better
understand the information they are looking for.
Questions that are confusing or designed to trap should be anticipated,
especially in certain crisis situations. This is why having relations with
your local media prior to a crisis occurring is so important. If they have
had a chance to relate with you or others in your company on a more
friendly or social basis, they are less likely to have negative demeanor
when the camera is rolling.
If need be – do not answer the question at all. If it is definitely designed
to make sure that your company is seen in an unflattering light begin
with, “These are the facts.” And then proceed with the actual facts of the
matter or incident. State what you know to be true. Express interest in
finding a solution. Explain what your company is doing to research what
happened, work with authorities, or cooperate in every way with the
involved parties for a resolution. It is typically better to be forthcoming
and answer, even if it is not a direct answer to their question. Blocking is
employed most effectively by politicians. Watch any presidential debate
and it is easy to see this ploy at its finest.
Remember, you are in control, and should have the appearance that
your company is in control of the situation to the best of its ability. This
can be difficult in a true crisis situation such as a union strike, accident,
natural disaster or other event. In these situations, the first call will be
to the company’s attorney at which time messages should be developed
for the media that keeps the concepts here in mind while incorporating
the advice of your attorney.
The general guide is to say only what you feel would shed a positive
light on your company, always be truthful and say it with sincerity.
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7. ABOUT THE MARX GROUP
The Marx Group delivers well-devised branding and marketing campaigns to
drive sales, increase market share and grow your business. The Marx Group is a
full-service business strategy and marketing communications firm offering a
diverse range of marketing services, including business development strategies,
lead generation programs, customer retention processes, online marketing,
advertising, public relations, collateral, tradeshow programs, and interactive
design.
The Marx Group began as an advertising and marketing agency in Southern
California in 1982. Now based in San Rafael, we have creative and account
teams in New York, Chicago, Memphis and Los Angeles. Our team members,
each with a strong, proven track record, include strategists, account managers,
public relations and media specialists, and an award-winning creative group for
both print and on-line programs.
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