Public relations involves building good relations with various stakeholders to obtain favorable publicity and build a positive corporate image through managing reputation, opinion, awareness, education, sales, relationships, branding, and generating non-paid publicity using press releases and media outlets like television, radio, and newspapers to promote a company or its products in a positive light.

1. Public Relations And
Publicity
By -
Sameer

2. What Is Public Relations?
PR can be defined as, "Building good relations with the
company's various publics by obtaining favourable
publicity, building up a good corporate image, and
handling or heading off unfavourable rumours,
stories, and events”.
A systematic act of building an image of a
product/service/idea/company among the target
group/general public/stakeholders through a well
designed promotion on a regular basis.

3. Dimensions of PR
Managing
image &
reputation
Opinion
Awareness
Education
Sales
Relationship
Branding
Publicity

4. What is Publicity
• It's a non-paid communication to promote your
company in a positive light using media vehicles like
television, radio, magazines and newspapers.
• It is done by the third party.
• The major tool used in the publicity is press release.
• It provides information about a product or product
related activities.