How to think like an entrepreneur involves a ton of stuff...way too much stuff! Welcome to my brain dump of skills and traits and all kinds of magic that make an entrepreneur successful.
One of the secrets to being successful in business, regardless of whether you want to be an intrapreneur or an entrepreneur, is design thinking. We must empathize with our audience, listen to them, gain insights from them, develop our product roadmaps around their feedback & continuing to rinse & repeat.
In addition to design thinking, we must understand the blueprint of our business, and that is capturing the high level points in the form of a business model canvas. It may seem academic, but it is truly helpful to make sure you understand & can describe your business to others in a succinct fashion. Love it or hate it...it's helpful!
Lastly, we must all understand the buyer of our products and services so we know how to paint a picture around who to talk to when it comes to gaining audience insights, capturing the insights & keeping them fresh in our mind when we go to market.
Is this deck messy and jumping around a bit? Maybe, but I swear there's a method to the madness.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
ย
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
I concise and easy to follow guide showing the value of design and creativity to business with some helpful tips and advice on implementing a more creative business strategy and choosing a creative partner.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
ย
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
ย
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
I concise and easy to follow guide showing the value of design and creativity to business with some helpful tips and advice on implementing a more creative business strategy and choosing a creative partner.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
ย
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
Outside In - Innovation and Insights Consultancy CredentialsMat Shore
ย
At outside InTM we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
Unlike other training consultancies we donโt teach anything else but value proposition creation,so we are the experts. Watch our video to find out exactly what we cover.
https://www.youtube.com/watch?v=WVcBcwnO1cQ
Pitch Like a Pro: Learn to Pitch Startup Ideas to the WorldDr. Melissa Sassi
ย
How can you pitch like a pro? How can you share your business idea or startup with the world? What about your hackathon project? This is the formula I use for rocking all the pitches I do.
So You Want A Job in Creative Services:Career Advice from an MBAmcornes
ย
How does an MBA get a job in a creative agency? What role could you play? This was a presentation to a Berkeley MBA class entitled "Design As Strategic Management Issue".
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...Ryan D. Hatch
ย
You know how to build great software. The real question is - // What software do customers actually want to buy? // Do you have a new product / business idea? Learn how to validate new product concepts.
Join our Precon 3 Hour Master Class:
* You will learn the latest best practices for taking new products to market
* Live B2C Customer Interview
* Hands-on Collaboration with other attendees
Learn how to transform product ideas into a successful business. Learn how to interview customers. Learn how to create business models using a test-driven approach. Learn how to avoid the top reasons for startup failure. Learn how to run experiments to validate your assumptions and navigate the uncertainty of new products. Meet some awesome people & expand your new product chops. WARNING: New products are hard, exciting, and may become highly addictive. Only come if you want to make a dent in the world.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brandโs consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the briefโs objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Learn how to open a business with practical tips for your first startup. Aaron White, cofounder and former CTO of Boundless, offers some expert advice that he's gathered from his own startup journey. Learn more from the experts by visiting http://intelligent.ly/learn
A common language supporting digital transformationHakim Mendjeli
ย
This presentation highlights the issue of the use of language associated with digital transformation in Financial services. It focuses on 3 heavily concepts: Innovation, Strategy and Customer Centricity.
It aims to get the conversation started. You won't find here some easy recipes. There are few practical examples on how to fix problems related to the role of innovation, the alignment in terms of digital strategy and bringing customer voice into the digital transformation journey.
Moving from NOW to NEXT in the Marketing of Insights FortuneCMO, LLC
ย
Insights Marketing Day | #IMD15 | 9-21-15 | by Steven Cook
Every business vertical today is experiencing rapid disruption of business models, value propositions, products and services & customer expectations. The Market Research industry is similarly facing big changes. It is more important than ever for insights businesses to understand & use state-of-the-art marketing & brand building approaches to better engage with customers, prospects & strategic partners.
Dr. Sassi's Trifecta of Skills: Your Formula for Future ReadinessDr. Melissa Sassi
ย
Preparing for the future of work is wicked hard to navigate, right? How do you know if you are future proof? According to Dr. Melissa Sassi's Trifecta of Skills, there are three main buckets of skills required to be prepared for the future of work, including: (1) digital skills & readiness, (2) habitudes (habits & attitudes) or a fancy way of saying life skills, and (3) entrepreneurial thinking. Each skill bucket includes eight competencies for a total of 24 competencies. Dig in, choose two to focus on per month, and make yourself bulletproof when it comes to future readiness.
Investment Readiness: Powered by Abaca & Village CapitalDr. Melissa Sassi
ย
As an entrepreneur, one of the most important aspects of building, scaling & thriving in our endeavors is gaining access to capital. We know 90% of startups fail, but what can we do to think about accessing capital & what do investors look for as we take our startup ventures from zero to hero?
In this presentation, you'll learn why startups fail & have a checklist of seven categories to help you on your path to creating a startup that can truly scale & thrive.
What to consider:
1. Team
2. Problem & Vision
3. Value Proposition
4. Product
5. Market
6. Business Model
7. Scale
Whos' ready to gain access to capital?!
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
Outside In - Innovation and Insights Consultancy CredentialsMat Shore
ย
At outside InTM we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
Unlike other training consultancies we donโt teach anything else but value proposition creation,so we are the experts. Watch our video to find out exactly what we cover.
https://www.youtube.com/watch?v=WVcBcwnO1cQ
Pitch Like a Pro: Learn to Pitch Startup Ideas to the WorldDr. Melissa Sassi
ย
How can you pitch like a pro? How can you share your business idea or startup with the world? What about your hackathon project? This is the formula I use for rocking all the pitches I do.
So You Want A Job in Creative Services:Career Advice from an MBAmcornes
ย
How does an MBA get a job in a creative agency? What role could you play? This was a presentation to a Berkeley MBA class entitled "Design As Strategic Management Issue".
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...Ryan D. Hatch
ย
You know how to build great software. The real question is - // What software do customers actually want to buy? // Do you have a new product / business idea? Learn how to validate new product concepts.
Join our Precon 3 Hour Master Class:
* You will learn the latest best practices for taking new products to market
* Live B2C Customer Interview
* Hands-on Collaboration with other attendees
Learn how to transform product ideas into a successful business. Learn how to interview customers. Learn how to create business models using a test-driven approach. Learn how to avoid the top reasons for startup failure. Learn how to run experiments to validate your assumptions and navigate the uncertainty of new products. Meet some awesome people & expand your new product chops. WARNING: New products are hard, exciting, and may become highly addictive. Only come if you want to make a dent in the world.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brandโs consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the briefโs objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
Learn how to open a business with practical tips for your first startup. Aaron White, cofounder and former CTO of Boundless, offers some expert advice that he's gathered from his own startup journey. Learn more from the experts by visiting http://intelligent.ly/learn
A common language supporting digital transformationHakim Mendjeli
ย
This presentation highlights the issue of the use of language associated with digital transformation in Financial services. It focuses on 3 heavily concepts: Innovation, Strategy and Customer Centricity.
It aims to get the conversation started. You won't find here some easy recipes. There are few practical examples on how to fix problems related to the role of innovation, the alignment in terms of digital strategy and bringing customer voice into the digital transformation journey.
Moving from NOW to NEXT in the Marketing of Insights FortuneCMO, LLC
ย
Insights Marketing Day | #IMD15 | 9-21-15 | by Steven Cook
Every business vertical today is experiencing rapid disruption of business models, value propositions, products and services & customer expectations. The Market Research industry is similarly facing big changes. It is more important than ever for insights businesses to understand & use state-of-the-art marketing & brand building approaches to better engage with customers, prospects & strategic partners.
Dr. Sassi's Trifecta of Skills: Your Formula for Future ReadinessDr. Melissa Sassi
ย
Preparing for the future of work is wicked hard to navigate, right? How do you know if you are future proof? According to Dr. Melissa Sassi's Trifecta of Skills, there are three main buckets of skills required to be prepared for the future of work, including: (1) digital skills & readiness, (2) habitudes (habits & attitudes) or a fancy way of saying life skills, and (3) entrepreneurial thinking. Each skill bucket includes eight competencies for a total of 24 competencies. Dig in, choose two to focus on per month, and make yourself bulletproof when it comes to future readiness.
Investment Readiness: Powered by Abaca & Village CapitalDr. Melissa Sassi
ย
As an entrepreneur, one of the most important aspects of building, scaling & thriving in our endeavors is gaining access to capital. We know 90% of startups fail, but what can we do to think about accessing capital & what do investors look for as we take our startup ventures from zero to hero?
In this presentation, you'll learn why startups fail & have a checklist of seven categories to help you on your path to creating a startup that can truly scale & thrive.
What to consider:
1. Team
2. Problem & Vision
3. Value Proposition
4. Product
5. Market
6. Business Model
7. Scale
Whos' ready to gain access to capital?!
Mentorship: An Active Intervention - 10 Steps to Activate your Mentorship Jou...Dr. Melissa Sassi
ย
Mentorship & sponsorship are two of the most critical aspects of evolving your career, achieving your professional goals & learning from others. This presentation is all about being a mentor, getting a mentee, being a sponsor & getting a sponsor.
Use this checklist to learn how to build and nurture your Thrive Hive, taking on reverse mentorship endeavors, learning what's meant by micro-mentorship, defining and communication your ask clearly, calendaring with mindfulness, embracing vulnerability, capturing your action items, being a friend, giving thanks & doing the thing loud and proud.
Pay your skills forward & do it often.
Ready? Set? GO!!!
Origin Story Infographic: 6 Steps to Land YOUR Origin StoryDr. Melissa Sassi
ย
Stories craft our character, make others curious, build emotional connections, help us to build trust & tell others what we are all about. Check out this infographic for an easy-to-follow, step-by-step guide for crafting your very own origin story.
An origin story is the story we tell others about how we came to be the superheroes we are today, and YES, we all have superpowers! Learn why your origin story matters, questions to help you craft yours, how to emotionally connect with your audience, and a step-by-step guide for writing your origin story. Within the presentation, there's a link to collect a worksheet to help you capture your origin story following the six-step plan. Good luck with your origin story! Make it matter.
Who wants a purpose-driven career? One that incorporates your purpose, passions, interests, and also makes the world a better place? Sign me up, right?! This is the step-by-step plan I used to establish my own purpose-driven career based on bridging the skills and experiences that I had with new examples directly related to my purpose, passions, and interests by volunteering with startups and nonprofits.
Africa Day of Digital Skills - powered by Solo Kassa & Dr. Melissa SassiDr. Melissa Sassi
ย
With Internet Governance Forum coming up in December of 2022 in Addis Ababa, Ethiopia, what can Solo & Melissa bring to the table to enable youth of the future through digital skills and readiness, entrepreneurial thinking, and habitudes (habits & attitudes = habitudes). Join us as we empower EVERYONE across Africa to be prepared for the future of work, while making meaningful use of the internet.
Check out my presentation on the skills necessary to prepare for the future of work: (1) digital skills and readiness from the DQ Institute, (2) professional development skills, and (3) entrepreneurial thinking.
Community Building: Driving More Diversity & Inclusion in TechDr. Melissa Sassi
ย
Diversity & inclusion drives better performance, products, and insights when teams are reflective of their audience(s). What are the six steps I used to drive greater diversity and inclusion in the programs I run at IBM? Check out this presentation for pointed examples and ideas to move you from zero to hero.
Reflections from Melissa Sassi: 6 Considerations to Avoid a Job that SucksDr. Melissa Sassi
ย
After reading Jeff Saperstein & Dart Lindsley's recent blog on considerations to avoid taking on a job or role that does not suck, I took a few minutes to highlight what considerations you need to think about when taking on your next big thing at work or when transitioning to a new company.
Check out the resources that were made available to the UNESCO MIL Hackathon participants to help think and act like an entrepreneur, how to design think and gain access to free IBM badges & resources for pitching, learning more & completing two important templates: (1) business model canvas & (2) buyer persona. Best of luck with your hackathon projects everyone!
Learn how to recognize and manage your emotions. Spot the emotions in others. Become more skilled at managing the emotions in others. Have better relationships with those around you. Move from being emotional to emotional intelligence. All of this is necessary to truly be prepared for the future of work.
Are you prepared for the future of work? Discover the competencies required to be prepared for the future of work which includes what I call the Trifecta of Skills. This Trifecta of Skills includes (1) digital skills and readiness as endorsed by the IEEE from the DQ Institute, (2) habitudes (habits + attitudes = habitudes) or professional development skills / soft skills, and (3) entrepreneurial spirit. Check out the eight competencies that will help us on our journey to becoming superhuman!
Preparing for the future of work is an essential element of ensuring our careers are future proof. Check out my Trifecta of Skills to ensure you're ready & evolve with the necessary competencies of excelling in your educational and career journeys.
Learn the key skills, traits, and competencies of an entrepreneur or intraprenuer. Walk away knowing the difference between an entrepreneur and an intrapreneur, and how both view uncertainty, failure, the future, getting things done, pivoting, life-long learning, ambiguity, change, problem solving, critical thinking, and thinking outside in. Explore what goes into a business model canvas. Get a 10,000 foot view of design thinking, being customer centric, and being empathetic with others. Learn what an MVP is and the important role it plays in launching a startup. Leave being big, bold, and ready to create, make, do, and innovate.
Kickstart YOUR Career in Enterprise Computing: Brought to you by IBM ZDr. Melissa Sassi
ย
What is enterprise computing? How does IBM Z fit into the picture? What are three things you need to know about IBM Z technology? Why land a job in enterprise computing? How can you learn & explore more + gain access to prizes, learning, networking & guest blogging opportunities?
How can you thrive when the world is shit, a dumpster fire, and a complete disaster...when you find yourself surrounded by negativity, trolls, and rudeness? I spent this year reading snackable articles from Harvard Business Review and everything I could get my hands on written by Daniel Goleman on Emotional Intelligence. This is a snapshot into what I read and hope you find it helpful, inspiring, empowering, and leads you to thrive when the world is a dumpster fire.
My end of year reading included boosting resilience, reducing stress, adapting to change, becoming a better leader, and developing strategies for each of these important aspects of life, both personal and professional. I read a TON of Harvard Business review articles to school me up. This has been adapted from my HBR readings over the last week on how you can boost your resilience and get it in check. I hope you enjoy it!
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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2. Dr. Melissa Sassi
CEO & Founder, MentorNations
CEO & Co-Founder, Skills Hustle
Partner, P3 Network
@mentorafrika
3. Today's Agenda
Entrepreneurship &
Design Thinking
Talk
20 minutes
1
Group Discussion on
Design Thinking &
your Projects
20 minutes
2
Close & Action Items
5 minutes
3
4. What's an Entrepreneur?
Oh, and even if you have not earned an income from your ideas <yet>, that does not mean you are
not an entrepreneur. Yup, you heard that right!
Someone who
develops new concepts
& businesses
1
with a goal of creating
economic opportunity
2
and takes on personal
risk to do so.
3
5. What's an Intrapreneur?
Not everyone is meant to be an entrepreneur & not everyone wants that in life. The key in the future
of work is to create new ideas & business opportunities that go above & beyond your role in the
company.
Someone who creates
new ventures or ideas
1
in someone else's
company
2
that go beyond their
normal role or function.
3
6. What's your jam?
These are some common traits of an entrepreneur 1
2
3
Are you comfortable with
uncertainty?
Are you ok accepting that the
future is unknown?
Do you have a vision for
rethinking & reimagining the
future?
7. Important Elements in Life & Business:
You do not know the future.
You cannot predict the future.
But, you can take calculated risks & see where things go.
& that's a-ok & potentially exiting for you!
You recognize
8. How you handle
uncertainty matters.
Focus on what you
can control.
1
Take calculated
risks.
2
Document & make
progress against
your goals.
3
Pivot when
necessary.
4
Do so with confidence, perseverance, tenacity, accountability & grit.
10. Skills Hustle: Business Model Canvas
Governments
NGOs & international orgs
Multinationals & big tech
Influencers
Content creators & speakers
Key Partners
Outreach
Evangelism & storytelling
Training
Hacking & problem solving
Mentorship
Certificate & prize fulfillment
Key Activities
Industry experts
Skills Hustle platform & tech stack
Content & curriculum
Learning journeys
Influencers & thought leaders
Key Resources
Key Partners
Social media
Owned & earned digital media
Word of mouth
Events
Paid digital ads
Marketing Channels
B2B2C
Customer Segments
Recoup costs from platform build, tech operating
costs, ongoing people costs, paid media, travel
Cost Structure
Fixed fees for hackathons & innovation challenges
Monthly platform subscriptions
Business Model
Solving the youth skills gap via a gamified, interactive & practical learning experience based on private-public partnerships that
enables youth to be future-ready with learn-to-earn opportunities
Value Proposition
12. Talking with your audience or
customers & capturing their insights at
each step along the journey.
Understanding their wants, needs,
aspirations, pain points, goals,
objectives & frustrations.
Experimenting rapidly with empathy
based on what you understand & have
learned. Put yourself in their shoes &
think about their perspective...not
YOURS.
Being people-centered, which means
focusing on your audience at all times:
employees, customers & potential
customers
wait a minute...
What is
Design Thinking?
13. HUMAN-CENTERED TECHNIQUES HELP US
SOLVE PROBLEMS & CREATE
OPPORTUNITY
Design
Thinking
Systematically accessing insights from your audience teaches us
& others how we can learn from the world around us. It's all about
empathy & creating products, services & solutions that are truly
people-centered. It gives us a process for ensuring our we gain
product-market fit. It helps us reduce risk & increases our chances
of success in the market.
14. Tell me more about
this design thinking
thing!
Empathy is key to identifying with our
audience, understanding their problems,
and seeing potential solutions.
Observe & Develop
Empathy
To solve any problem, we need to identify
alternative strategies and ways of
thinking, as we all come with biases.
Challenge your
Assumptions
To create products or solutions or work
as a team, we need to understand the
perspectives of those around us.
Understand your
Audience
16. Practice design thinking.
WHAT ARE WE TRYING TO DO AGAIN?
Build your team
Identify your
audience
Plan your project
Establish a timeline
Focus
Validate assumptions
with real people
Shift if necessary
#DoTheThing
17. Want to earn some design thinking badges
from IBM?
PRACTITIONER ADVOCATE COACH CO-CREATOR LEADER
IBM IBM IBM IBM IBM
http://ibm.biz/design-thinking-badges
18. Skills Hustle Buyer Persona Example
A Buyer Persona helps you generalize everything you know about your customer segment(s)
Youth y.o. +
6 African countries
Not American
citizens or
permanent residents
Demographics
Build practical, future-
ready skills
Gain access to
experts
Win prizes
Have fun
Solve problems
Needs
Some technical
competence
Proficiency in English
Skills
Solving corruption in
their home countries
Earn a hackathon
certificate
Win $10,000
Goals
Lack of real-world
capacity-building
training
Corruption
Unemployment
Underemployment
Lack of funding
Frustrations
Instagram
Apple
Google
TikTok
Nike
Adidas
Rihanna
Michael Jackson
Fav Brands
Fighting corruption
Building tech skills
Creating
entrepreneurial spirit
Solving problems with
tech
Seeing their solutions
come to life
Interests
Not getting a job
Failure
Not earning enough
to make a viable
income
Gaining access to
experts
Fears
19. Translating Buyer Personas into Action
What are some
quotes that bring
your buyer to life?
How can we make
these quotes
speak to use &
remind us of who
they are?
1
How do they
normally
communicate &
learn?
What social media
channels do they
use?
2
How can we help
our buyer achieve
their goals?
How can we
alleviate their
frustrations & pain
points?
3
How can we
bring our
solution to life so
they NEED it &
how can it
impact their life
in a meaningful
way?
4
20. Ultimately, these tools help us to get to
the point of building an MVP of a
product that is based on design thinking
for our buyer persona.
21. but...
What's an
MVP?
1
2
3
It stands for Minimum Viable Product.
It's the simplest version of your product or
service that allows you to launch your new
solution.
An MVP is the minimum point of gaining
revenue, market share, &/or some kind of market
or customer footprint.
22. Get comfortable with failure.
Know your passions & strengths.
Be a LEARN-IT-ALL & life-long
learner.
Take action & do it often.
Do the thing confidently.
Tell stories with empathy.
Listen with empathy.
Pivot when needed.
Rinse & repeat.
What can we
NOT
forget...EVER?!
23. Is that it? NOPE!
Thrive in
ambiguity.
1
Seek out change.
2
Think critically &
look to solve
problems.
3
Innovate, break
molds, & don't
ask for
permission.
4
24. You are big, bold & full of
ideas.
Yet...you make things happen.
You are an innovator.
1
You are a creator.
2
You make & do.
3
You know how to prioritize & don't run after every shiny thing around you.
25. Stand behind
your goals
your objectives
your beliefs
your experience
Don't be afraid to admit when you are wrong & apologize.
Take responsibility.
26. ALWAYS KNOW
there are new ways to do things
&
things can always be done better
but
sometimes good is good enough
as
perfection is rarely achievable.
28. WHAT ARE THE 5 P'S
of being an entrepreneur or intrapreneur?
PATIENCE
You are patient &
comfortable
pivoting when
failure arises.
PURPOSE
You have a
clearly defined
mission, vision,
goals &
objectives tied to
getting things
done.
PEOPLE
You think and act
with empathy for
your team,
customers,
partners, and
other
collaborators.
PERSISTENCE
You stick with
things, even
when times are
tough.
PROFITS
You recognize
the concept of
doing well while
doing good or
making money
while making the
world a better
place.
29. Who's ready to be an innovator, creator, maker & doer
who changes the world? ME!
Follow me on Twitter for more!
@mentorafrika
