Hudsons Coffee - Campaign Pitch Presentation

1. Campaign Pitch Presentation

2. HB Promotions
HB
PROMOTIONS
Top tier marketing firm
Highly skilled
Leading research team

3. Hudsons Coffee
- Over 70 stores Australia
wide
- 2013 re-brand
- Currently use in store
promotion, own website
and social media to
communicate with
customers.

4. Main Issues Uncovered
Social Media
Facebook - Instagram - Twitter
None of these are being
used to their full
potential!

5. Main Issues Continued..
In Store Advertising
-Only appeals to
existing customers!
Loyalty Card
-Too difficult to sign up

6. Revised Strategy: Social Media
-Follow Users
-Re-Gram
-Run
Competitions
-Be Personal
-Run Competitions
-Involve Customers
CreateYouTube
Channel
Create and
Maintain
Snapchat Story

7. Revised Strategy: Advertising
Billboard advertising
containing a call to action will
attract new customers in
urban areas
Radio stations in rural areas
have high listener numbers in
the morning as people are
travelling to work

8. Revised Strategy: Loyalty Program
Introduce a loyalty app to
increase ease of sign up
and use
Making the loyalty card
available to pick up in
store will increase
customer participation

9. In Conclusion...
In order to
increase market
share and the
number of brand
loyal customers
Hudsons should:
Increase social media presence on
Facebook and Instagram.
Remove Twitter! Start using new
social media platforms such as
YouTube and Snapchat.
Increase advertising outside of
the store including radio and
billboard advertising.
Change your loyalty program
to make
it easier to join in order to
increase the amount of brand
loyal customers