Marketing 2012 new techniques


Published on

new techniques like..guerilla marketing,Ambush marketing,viral marketing etc

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Marketing 2012 new techniques

  1. 1. Marketing 2K12
  2. 2. Dipu Thomas Joy
  3. 3. Introduction Viral Marketing Ambush Marketing Gorilla Marketing Flash Mob Conclusion Contents
  4. 4. "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing
  5. 5. Marketing is not confined to any theory texts. We can use whatever means we like to market one product. We are using this opportunity to present some of the marketing techniques which is used now a days for popularizing some product. Why this topik-u?
  6. 6. Viral Marketing Why this Kolaveri !!!!!!!!
  7. 7.  Also known as viral advertising or marketing buzz.  Marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self- replicating viral processes.  Like computer virus.  Viral marketing may take the form of video clips, interactive Flash games, , brandable software, images, or text messages. Viral Marketing
  8. 8. Viral Marketing Rebbecca black
  9. 9.  Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget.  They are unexpected, potentially interactive, and consumers are targeted at unexpected places.  Maximum involvement of customers  A cornerstone of guerrilla marketing is .customer follow- up.  Unique, engaging and thought provoking GUERRILLA MARKETING
  10. 10. History  Father of guerrilla marketing  Found in 1984
  11. 11. Difference between traditional and guerrilla marketing Traditional  Invest money  Large businesses  Focus on increasing sales  Based on experience,judgement  All marketing efforts end when sales is made  Eliminating competitors Guerrilla  Time, Energy, Imagination and information  Small businesses  Focus on increasing profits  Based on laws of human behavior.  Continuous follow up and customer retention.  Fusion marketing
  12. 12. Levinson’s principles  Specifically for small business  Based on human psychology  Primary statistic measure is profit  New relationship  Focus on one product  Maintain good relation
  13. 13. Contd…..  Forget competition  Use combination of marketing methods  Committment to campaign  Use effective frequency
  14. 14. Strategies of guerilla marketing o Price discount strategy o Cheaper goods strategy o Prestige goods strategy. o Product proliferation strategy o Product innovation o Improved service strategy o Distribution Innovation strategy. o Manufacturing cost reduction strategy. o Intensive advertising promotion
  15. 15. Disadvantages • It can be deceptive and misleading • High investment of time • Greater dedication and energy • Obtaining measurable results is difficult
  16. 16. 3
  17. 17.  Marketing strategy where the advertiser advertise themselves within a particular event without paying sponsorship fee.  Considered as attack from a hidden position, making advantage of competitor’s marketing technique  Not sporting events only which become the mode of deploying ambush marketing Ambush Marketing
  18. 18. Why Ambush Marketing? : More Business Less capital invested with high returns Making a Brand statement.  Cola-Dehydrated?Time for a Coke.  Pepsi-Nothing Official about it
  19. 19. Nokia vs Samsung
  20. 20. Jet Airways vs. Kingfisher v/s Go Air
  21. 21. Coca Cola vs. Pepsi
  22. 22. HUL’s Dove vs. P&G’s Pantene
  23. 23. FlashMob
  24. 24.  Consist of a group of people. Assemble suddenly in a public place. Perform an unusual and seemingly pointless act for a brief time. Flash Mob
  25. 25. Flash Mob
  26. 26. Introduced in NewYork in 2003 Easy way to capture attention Flashmob’s in India Nokia flashmob – on 28th jan 2012 Eon flashmob FlashmOB
  27. 27. The list is still incomplete as the companies are trying to formulate new means of marketing tools to familiarize their products to the mass. We hope that this year will give birth to more and innovative marketing techniques in order to keep the battle alive. Conclusion