Introduction to marketing Types of Marketing Traditional Marketing Vs Digital Marketing Website:https://www.sumofdigitalservices.com

2. What is Marketing?
Marketing refers to activities undertaken by a company by a
company to promote the buying and selling of a product or
service. Marketing includes advertising, selling, and
delivering products to consumers or other businesses.

3. Types of Marketing

4. Traditional V/s Digital
Traditional Marketing
• Traditional marketing is the
process of promoting your
product or service offline.
• Costly
• Reach maximum number of
Audience is not possible.
• Cannot change /edit your ads
anywhere and anytime.
Digital Marketing
• Digital Marketing is the
process of promoting your
product or service online.
• Cost Effective
• Reach maximum number of
Audience is possible.
• Can change/edit your ads
anything anywhere.

5. Traditional V/s Digital
Traditional Marketing
• Audience tracking is not
possible.
• Targeting the particular
audience is not possible.
• Examples of Traditional
marketing TV,
Newspaper,Radio,Magazine
Digital Marketing
• Audience tracking is
possible.
• Targeting the particular
audience is possible.
• Example of Digital
Marketing Social media
marketing, Google Adwords,
Seo, etc.

6. Major reason behind Digital
Marketing in trend.
• Marketer should be consumer friendly.
• Marketer should promote product or
services where he can reach maximum
number of people.
• Right idea , Right place.

7. “
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