Guerrilla marketing is an unconventional marketing strategy that aims to get maximum results with minimal resources. It involves creating unique, catchy advertisements that generate word-of-mouth and spreading the message in social settings. The document provides tips for developing a guerrilla marketing campaign, such as thinking differently, creating value for users, catching eyes, using eccentric campaigns, strategic PR, and befriending media. It also outlines dos like maintaining presence and determining the market, and don'ts like frequent sales promotions and penalizing past customers.

1. Guerrilla Marketing Don’t Outspend Them, Outsmart Them! Presented By: Arjun K Rajan

2. Introduction “ Unconventional marketing indented to get maximum results with minimal resources.” Coined by Jay Conard Levinson.

3. Guerrilla Marketing Unique ideas for very little cash and converting any exposure into sales. Results in creation of distinctive, catching advertisements that generates word-of-mouth spread of news at social spots. IBM’s Peace, Love & Linux ad campaigns

4. How you do it? Think different. Create value for users. Catch the eyes.

5. Steps to Develop an Ad Campaign 1.Create an eccentric campaign. 2.Make it appear at places where your competition is absent. 3.Have a well-thought-of PR strategy. 4.Befriend the journalist and media you want. 5.Get maximum effect in the minds of target market.

7. Humanitarian Ads

8. Guerrilla Marketing Dos Maintain constant presence. Determine your market. Timing is everything. Use large ads in print advertising. Make compelling offers. Don’ts No frequent sales promotion. Fear of experiment. Never penalize for being your past customer.

9. Can guerrilla marketing go completely wrong? May be found disgusting by some people. Can be offensive to customer’s beliefs or attitude. Failure in a determinent viz. place, timing, media.

10. Conclusion Customers are bombarded with traditional advertising and have become resistant and unaffected by it. This makes guerrilla marketing the only road left for a new brand to enter an established market space. The low budget and maximum impact proposition makes it the ideal way of advertising for all the marketers.