Digital Marketing is a revolution now. Digital showed how to effectively promote products in social networks, focusing on both millennial and centennials. Digital media shows how to effectively promote products on social networks, focusing on both millennial and centennials. In business, they use all possible promotion tools to increase sales, attract traffic to the site and retain customers. So it is necessary to learn digital marketing to grow your business more than before.
1. Market like a pro with digital
marketing
www.idigitalpreneur.com
2. Digital Marketing is arevolution now. Digital showed how to effectively promote products insocial networks, focusing on both millennial and centennials.
Digital media shows how to effectively promote products on social networks, focusing on both millennial and centennials. In business, they use all
possible promotion tools to increase sales, attract traffic to the site and retain customers. So it is necessary to learn digital marketing to grow your business
morethanbefore.
Definition ofdigitalmarketing
Digital marketing is a way to promote b2c and b2b products and services using digital methods and communicate with consumers through the most
popularandconvenientonlinechannelsforthem.This isthebasicdetailthatyoulearnin anydigitalmarketingcourse online.
Prosof digital marketing
Communication with consumers in an online and offline format: Chabots and promo codes in magazines help to attract customers equally effectively.
The main thing is to correctly study the target audience and choose a promotion channel. If you communicate with the audience not only on the Internet
butalsooffline,brandloyaltyisformedamongconsumersofdifferentcategories.
3. Variety of tools: For promotion, they use television and radio advertising, commercials in applications and games, push notifications, SMS mailings. Such
toolscovera widerangeoftargetaudiences.
Ability to personalize communication: Knowing the gender, age, interests, and characteristics of consumer behaviour, they set up the display of
advertisingorsendemailswithaselectionofproducts.
Analysis of the effectiveness of advertising campaigns: Most digital channels allow you to analyze people's reactions to the company's offer, evaluate
theeffectivenessofcostsandconversions.Forexample, tofindoutwhichadsbroughtuserstothesiteandhowmanypeoplemadea targetaction.
Digitalplatformsinclude:
•Socialnetworks;
•Sites
•Interactivedisplays;
•Digitaladvertisingsigns;
•Television;
•Applicationsforsmartphonesandothers.
4. Usually,thereare4categoriesofpromotionchannels
•Mass– outdooradvertising,massmedia;
•Local- printedpublications,informationcommunitiescreatedforaspecificcategoryof centralAsia(forexample, agroupofdogbreeders);
•Personal– recommendationsofbloggersandopinionleaders;
•Individual– personalizedoffers.
The choice of the channel depends on the type of product, the target audience of the company, and the goals that it sets for itself, for example: to increase
brandawareness,tellabouttheaction,orincreaseconversionsfromthesite.
The roleof digital marketing
Digitalmarketingmakesitpossibletotracktheeffectivenessofanydigitalactivities,whichisdifficulttodoin offlineadvertising.
Withthehelpofdigitalmarketing,itisalmostalwayseasytomeasuretheprofitabilityof marketing.
5. Attendanceoftheresource
With the help of analytics services, you can always determine the number of users of the site, how exactly they got to it, how long they stayed, from which
device they came. Even how exactly they viewed the pages where attention was delayed, which places were scrolled, and what was clicked. Such
informationhelpstoprioritizeactionsand optimallydistributeresourcesamongthem,basedon thenumberofusersandtheiractionsonthesite.
In offline advertising, it is more difficult to understand how a consumer interacts with a brand before he communicates with one of the employees
personallyoracquiressomething.
Contentefficiency and leadgeneration
Suppose we printed flyers and put them in mailboxes. The problem with such a channel: the number of potential customers who got acquainted with the
advertisingmaterialisunknown,andhow manythrewitaway.
If you place information in electronic form, for example, in pdf-document format on the site, it will be possible to find out the number of interested users
andgettheircontacts.
Strategyindigitalmarketing
Digitalstrategyisa long-termplanofmarketingactions,whichiscompiledbasedonan analysisofthecurrentmarketsituation,thestateofthecompany,
andcompetitors.Theopinionsofindividualexpertscannotbesourcesofdata,onlytheresultsofaccurateresearch,namely: