MSP'16 Corporate Leaders workshop. Advertising

1. Advertising
Prepared by:
Ruba Abdelzaher
Zeina Hani
Abdelrahman Belal
Moatasim Magdy

2. Agenda
What is advertising?
Types of advertising.
The advertising process.
Medias of advertising.

3. Is a means of communication with the users of a product or
service. Advertisements are messages paid for by those
who send them and are intended to inform or influence
people who receive them.

4. Types of Advertising
Informative Persuasive Reminder

5. Informative advertising

6. Video

7. Informative advertising
Is often used when launching a new product, or for an
updated or relaunched product.
There should be enough information to motivate the
consumer to take some sort of action.

9. Persuasive Advertising

10. Video

11. Persuasive Advertising
Marketers use persuasive advertising to increase the demand
for an existing Product or service. The idea is persuade
a target audience to change brands and develop customer
loyalty.

13. Persuasive advertising is highly competitive when there are similar
products in the marketplace, and products are competing for their
share of the market.

15. Reminder Advertising

16. Video

17. Reminder Advertising
Is used to remind the consumer about the product or service,
or to introduce new life or new theme into existing
campaigns.

19. Advertising Process

21. Research

22. Targeting

24. Designing AD

27. Done

29. Medias of Advertising

30. Television

31. Radio

32. Newspapers

34. Magazines

36. Direct

37. Outdoor

40. Online

42. Summary

43. Any Questions ?

44. Thank you 