How a fast rising company went downhill

1. Peer review assignment

2. Have you ever sat down to think why a fast
growing company all of a sudden goes out of
business?

3. What could have happened?

4. You start to come up with numerous reason and
one of the reason could be the manner of
advertistment.

5. What did they do wrong this time when
advertising this product that led to the downfall
of the company?

6. Let us delve more into advertising and find out
what went wrong this time

7. ADVERTISING

8. Advertising is a marketing communication
where products are sold through sponsors. It is
a means through which a product is introduced
on the market.

9. This can be done through television
commercials, newspaper ads amongst others

10. Is advertising a key source of product
patronage?

11. A lot of factors come together to enable an
agency to advertise its product.

12. The wrong approach can ruin a company's
brand image and worst case scenario they go
out of business

13. It is a crucial stage a product goes through

14. Since a lot of effort is involved it is best to use
the right method taking into consideration other
factors to result in a 100% success

15. What pros and cons do you suggest the
marketing team should have looked out for to
help them sell their products?

16. The marketing team should have researched
and be made aware of the stock market to
know how well their product will do if it is
launched.

17. A research should have been made to be aware
of the competing products on the market and
make deductions on the best alternatives in
order to sell their product better and more
efficiently.

18. They should have made their product unique.

19. How?

20. By creating a content that is detailed and
provides more emphasis on what they wanted
to communicate to their customers in a
summarised manner

21. What other measures should have been taken
by the company?

22. Make a list and explain what you would have
done to help the company if you were on the
marketing team.