Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The term ‘’Guerrilla Marketing’’ was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.
The term ‘’Guerrilla Marketing’’ founded by Jay Conrad Levinson , Berkeley University in 1984
‘’Jay is one of the foremost business marketing experts in the world. No one knows how to use the weapons of the trade better than industry expert Jay Levinson.’ -- Entrepreneur magazine. Jay Conrad Levinson: The author of the best-selling marketing series in history, "Guerrilla Marketing", and also 27 other business books
Guerrilla marketing has a major profit orientation and emphasis. Since guerrilla marketers dont have unlimited funds, they must employ smarter rather than harder ways to work. This is done through the full use of time, energy, information, knowledge and most of all, imagination.
Studys shows consumers are %30 more receptive to advertising while waiting
Low cost Increase sales Increase consumer’s perception of value Memorial brand experience
Entertainment purpose only Fake product Public or physical threat Personal judgement
Understand community and social restrictions Understand where is the company’s target market exist
www.gmarketing.com www.wikipedia.com Thanks for listening! Erk Mehmet ÇELİK - 20120301023