2. Guerrilla is derived from the Spanish
"GUERRA" meaning
"WAR." Guerilla warfare is defined by
carrying out surprise attacks.
3. What Is Guerrilla Marketing?
Guerrilla marketing is a
marketing tactic in which a
company uses surprise and/or
unconventional interactions in
order to promote a product or
service
4. History of Guerilla Marketing
• Before 1970
Advertising was all about how
big your budget.
The main goal of advertisers was to educate
their target audience rather than entertain or
engage them.
• After 1970
Educating the masses was becoming more
and more ineffective.
In 1984, the paradigm really started to shift
when Jay Conrad released his book in
bookstores.
6. VIRAL
MARKETING
• It is a word-of-mouth
marketing carried out
through social networks;
however its effectiveness
depends on how the
message is delivered and
how fast it gets there. The
"viral effect" is a phrase
that is commonly used to
describe how quickly a
marketing message can
circulate.
7. Street Marketing
• It is carried out on the streets; street marketing is very useful as well as appealing to the
urban population. Samples of a new product can be distributed or located originally on
the street. These types of events, when done on a large-scale basis, can be quite
effective.
8. 3 Grassroot
Marketing
• This uses the power of personal
relationship to promote a product,
a service or a brand. The marketing
message is directed toward a
targeted audience. Free offers are
used to attract potential
customers. After that, "ripple"
effects are achived by the
pottential customers who spread
the news.
10. COMPONENTS
• It should be based on human psychology instead of experience,
judgment, and guesswork.
• The main investments of guerrilla marketing should be time, energy,
and imagination, rather than money.
• Guerrilla marketing is about the new relationships made with each
campaign.
11. • Create a standard of excellence by focusing on one product or service
instead of trying to diversify and convey numerous messages
simultaneously.
• Instead of concentrating on getting new customers, relationships with
the existing customers should be enhanced, who in their turn will
bring more referrals, and larger transactions.
• Guerrilla Marketers should always use a combination of marketing
methods for a campaign.
• Use current technology as a tool to empower your business.
12. Identify your target audience
Marketers shall consider certain niche
which will be their selling point.
The budget shall be allocated
properly
13. Advantages
• Guerrilla marketing is a less expensive way of advertising and marketing but yet the most “out
speaking” one, as well as more qualitative.
• Guerrilla marketing achieves a great awareness of customers, while not throwing millions of dollars on
mere TV commercials to “over advertise” one’s competitor.
• Guerrilla marketing has a multiplier effect.
• Guerrilla marketing helps spawning different stories of the brand, where consequently these stories
are spread by clients and other organizations.
• Guerrilla marketing helps building relationships with other companies and clients, since organizations
must ensure communication with clients to succeed in such a turbulent environment.
14. Disadvantages
• Guerrilla marketing calls for a great investment of energy and dedication; however the
results of guerilla marketing are not noticed overnight. This could demotivate the ones
who worked on the campaign and make them the advocates of the traditional marketing.
• When conducting guerrilla marketing an organization may face some people who may
find the activities done as illegal and could make the whole legal issue out of them.