5 best experiential marketing tactics
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The best experiential marketing campaigns
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5 best experiential marketing tactics
- 2. (239)332-7392Iinfo@victory-agency.com Iwww.victory-agency.com One of the latest marketing trends is called Experiential Marketing. Experiential (Experience) Marketing essentially is the new commercial advertisement, but in live, interactive and engaging way. Consumers now have the power to avoid traditional advertisements and the only way to get your ad in front of them is to literally get in front of them! For this, you’ll need the help of promotional staff and takeaways.
- 3. (239)332-7392Iinfo@victory-agency.com Iwww.victory-agency.com You may have dabbled into these types of events, but some companies are gaining better traction than you through the use of non-traditional promotions. How do you attract people to your booth? High-energy, promotional, and experienced staff that are engaging enough to get people talking about your product. Other ways are to entice guests through the use of promotional models and interactive games.
- 4. (239)332-7392Iinfo@victory-agency.com Iwww.victory-agency.com Guerilla Marketing is a new marketing approach that can be enhanced by using street teams in certain areas to go out and promote your brand. Some areas are better than others based on your clientele. With these street teams, they go out and get your information out to as many consumers as possible.
- 5. (239)332-7392Iinfo@victory-agency.com Iwww.victory-agency.com Does your brand have any kind of association with a specific retailer? If so, get promotional staff to get your brand seen at these retailers by setting up a display or merely having staff walking the store and handing out samples.
- 6. (239)332-7392Iinfo@victory-agency.com Iwww.victory-agency.com Who are the best consumers to get your brand socially involved? College students. They tweet, instagram, and facebook post everything cool they can get their hands on, incentivized or not. To get the most out of college marketing, hire ambassadors to promote your brand and act as the designated Social Marketer for your brand while tracking results and staying on top of the popularity of the brand.
- 7. (239)332-7392Iinfo@victory-agency.com Iwww.victory-agency.com Want to get some press on a budget? Perform a stunt. Popular ways are to have street teams dress up in costumes and create a big buzz at popular events with media presence. There are numerous PR Stunts that will forever evolve, but all mainly rely on the people and finding the right people to get the job done.
- 8. (239)332-7392Iinfo@victory-agency.com Iwww.victory-agency.com All ideas, concepts and recommendations presented herein are the intellectual property of Victory Marketing Agency, LLC., headquartered in Fort Myers, FL and may not be copied, implemented or represented without the express permission of Victory Marketing Agency, LLC. By accepting this document you agree to the terms outlined herein.