most of us retailers are not particular about merchandising and work with set traditional methods. this will differentiate between the best and the rest.

1. RAJA MALUSHTE
MARKET MOVERS INDIA
Merchandising: Your backbone for Retail growth in
CE & HA

2.  65% display for home appliances & 35% display for
consumer electronics.
 Floor display for refrigerators & washers; wall display
for air-conditioners.
 60% of wall display for air-conditioners & 40% display
for LED tvs.
 Organise display brand wise, size wise & category wise.
No clutter in display. No boxes & packing material
outside the showroom.
 Display principal: convenience, space and grace. Not
quantity.
 Distinct place for posters and catalogues.
RAJA MALUSHTE
MARKET MOVERS INDIA

3.  Daily check that display is in order and clean. Plan
weekly display of items.
 Create wow zones for new products and give them
prominence.
 Keep pen drive for video demonstration ready.
 Wash your signage and keep it clean.
 Use bright colours and focus lamps to enhance the
display.
RAJA MALUSHTE
MARKET MOVERS INDIA

4.  Always make a separate banner for each product /
brand for online offers.
 Seek assistance from the principal supplier for making
banners. You are promoting them on your web
page/email/facebook page etc.
 Make a distinct offer in your digital banner.
 Create an interactive webpage with embedded video
conferencing app.
 Campaign with email campaign and facebook to invite
your customers on your web page.
 Provide link for product demo, service and
appointments.
RAJA MALUSHTE
MARKET MOVERS INDIA

5.  Display products that are in your stock on your web
page and facebook.
 Create your web site with user friendly architecture.
 Post multimedia presentation on your website and
share it with your prospects.
 Merchandising is about creating a knock out punch in
your presentation and offer. Digital merchandising is
still in early stages.
 Keep innovating new ideas to attract customers with
multimedia presence.
RAJA MALUSHTE
MARKET MOVERS INDIA

6.  First impression is an everlasting impression
 Your merchandising must create an
everlasting impression
 After Covid19 pandemic your customer will
be paranoid about hygiene, trust and display
that gives him a safe social distance.
 Be the early bird and win their confidence.
RAJA MALUSHTE
MARKET MOVERS INDIA