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What Old Media can teach New Media: Media Convergence & Integration, Social Media, and Professionalism

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Howard Greenstein
Howard Greenstein

The document discusses various topics related to media convergence and integration, social media, and professionalism in digital communications. It provides a history of different media forms and how they have converged. It also discusses how various media, like television, computers, and mobile devices, are integrated and how users consume content across multiple screens. The document advocates for professionalism when creating and sharing content online.

News & PoliticsTechnology
1 of 69
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Question: How many in the room know what this is? ,[object Object]
WHAT IS MEDIA?
Early Blogs ,[object Object],[object Object]
Early News Site ,[object Object]
Someday our tools will probably seem equally primitive.
Printing Press, Telegraph, Newsweeklies
Billboards/out of home media
Billboards integrating into Real Life
Radio – kind of ended the telegraph role for news gathering
Newsreels
TV
Death Of JFK The Assassination of John F. Kennedy was a defining moment in television .
TV ,[object Object],[object Object],[object Object]
News Radio, Talk Radio, News and Sports radio ,[object Object],[object Object],[object Object],[object Object]
News TV channels ,[object Object]
The 3-Screen world ,[object Object],[object Object],[object Object]
“ How to Dial a Telephone” (1927)
Discussion of the 3 screens, what they are and how they can be used ,[object Object],[object Object],[object Object]
Integration Issue ,[object Object],[object Object]
What works on TV doesn’t always work on computer ,[object Object],[object Object]
What works on TV doesn’t always work on computer ,[object Object],[object Object]
IBM Online Media Usage Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumers dwell in an increasing Multiscreen World: ,[object Object],[object Object],[object Object]
This just in…TV not dead yet! ,[object Object]
US Mobile Lag ,[object Object],[object Object]
Handhelds ,[object Object],[object Object]
Smart Phones ,[object Object],[object Object]
iPhone Usage Study… ,[object Object],[object Object],[object Object]
Net Growth Projections ,[object Object]
Projection analysis ,[object Object]
Paradigm shift alert! ,[object Object],[object Object]
Ubiquity is omnipresent ,[object Object],[object Object]
Outdoor Interactive Voting: “Develop a Point of View” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outdoor Interactive “Develop a Point of View” Billboard
New Scenarios ,[object Object]
 
 
 
 
 
What have we learned? ,[object Object],[object Object],[object Object]
Social Media Discussion ,[object Object],[object Object],[object Object]
So, now that we’ve seen a bit about the 3 Screen world… ,[object Object]
Trans-Media and the Heroes Phenomenon
Not Just a TV Show ,[object Object],[object Object],[object Object]
Evolutions… ,[object Object]
Sponsorship built into the plot
Sprint-sponsored content/contest for next season Hero ,[object Object]
Additional stories expand the universe of the show
Extra content from website becomes a Graphic Novel in paperback
An official unofficial fan site!
User Generated Encyclopedia of Heroes - Heroes “wikipedia” ,[object Object],[object Object]
Learning? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RockYou-Sweeney Todd Newsfeed Promotion On-page Click-thru to Learn More About Movie Results: ,[object Object],[object Object],Created co-branded quiz within the Likeness application titled “Best Johnny Depp Characters” to promote Sweeney Todd debut.
The brand that is Chris Brogan or Robert Scoble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Take-Aways – What Old Media can teach new media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… More takeaways ,[object Object],[object Object],[object Object]
[object Object],[object Object],http://www.comscore.com/press/release.asp?press=2223
[object Object],[object Object],Comscore studies http://www.comscore.com/press/release.asp?press=2223
Nielsen Ratings from 2/4/2008
What can New Media teach the Old Media Companies?
Professionalism Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Products cant have erorrs
Difference between genuine human condition “in the moment” and professionalism ,[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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