This document discusses media convergence and the 3 C's of convergence - computing, communication, and content. It explains that media convergence involves the interlinking of technologies, media content, and communication networks due to the evolution of the internet. Traditionally, technologies existed separately but now converge to provide integrated experiences. The 3 C's represent the base of media convergence, with computing encompassing technologies, communication referring to networks, and content being the media. Media convergence transforms industries and allows new forms of content to emerge by combining different media types.