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Greenstein Landsman Social Media Jungle

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Howard Greenstein
Howard Greenstein

The document discusses the evolution of media from early blogs and citizen journalism to the current multi-screen world of TV, computers, and mobile devices. It also covers how social media can be used across different platforms to engage audiences and promote brands or businesses. Effective strategies discussed include creating content for different screens, enabling user sharing and remixing, and using search and social networks to spread brand messages.

TechnologyNews & Politics
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The Social Media Jungle ,[object Object]
 
Remember… ,[object Object],[object Object]
Early Blogs ,[object Object],[object Object]
Original Citizen Journalism ,[object Object]
Someday our tools will probably seem equally primitive.
MEDIA EVOLVES
Death Of JFK The Assassination of John F. Kennedy was a defining moment in television .
Jon Stewart/Tucker Carlson “I won’t be your monkey”
Pundits Predicted ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 3-Screen world ,[object Object],[object Object],[object Object]
What works on TV doesn’t always work on computer ,[object Object],[object Object]
What works on a compuer doesn’t always work on TV ,[object Object],[object Object],Photo credit: http://picasaweb.google.com/wzachry
Consumers dwell in an increasing Multiscreen World: ,[object Object],[object Object],[object Object]
Who’s Tube? ,[object Object],[object Object],http://www.comscore.com/press/release.asp?press=2223
Nielsen Ratings from 2/4/2008
Budget Discussion ,[object Object],[object Object],[object Object],$$$ $ to $$
3 Screens In Summary ,[object Object],[object Object],[object Object],[object Object]
Social Media Discussion ,[object Object],[object Object],[object Object],[object Object]
Trans-Media and the Heroes Phenomenon
Not Just a TV Show ,[object Object],[object Object],[object Object]
Sponsorship built into the plot
Sprint-sponsored content/contest for next season Hero ,[object Object]
Learning? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Feed the engines ,[object Object],[object Object],[object Object]
The brand that is Chris Brogan or Robert Scoble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object]
Take-Aways – What Old Media can teach new media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… More takeaways ,[object Object],[object Object],[object Object]
Question
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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