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without prior permission. They may not be used or applied by the recipient or disclosed to any
other person without the prior consent of Mediawave.biz
Hello 

2. New Media refers to on-demand access to content
anytime, anywhere, on any digital device, as well
as interactive user feedback, and creative
participation.
The rise of new media has increased
communication between people all over the world
and the Internet. It has allowed people to express
themselves through blogs, websites, pictures, and
other user-generated media.
- Wikipedia

3. 1.5 BILLION
PEOPLE
WORLDWIDE USING INTERNET
*Sources: Pinterest

4. GOOGLE REPORTS THAT
97% CONSUMER
SEARCH ONLINE

5. There are over 200.000.000 Blogs
and 34% Bloggers post opinions about
products and brands

6. 50% PEOPLE
HAVE LEARNED ABOUT BREAKING NEWS
VIA SOCIAL MEDIA RATHER THAN OFFICIAL
NEWS SOURCES
*Sources: Pinterest

7. 78% CONSUMERS
TRUST PEER RECOMMENDATIONS, ONLY 14% TRUST ADVERTISMENTS

8. THE CHALLENGE
IN NEW MEDIA ERA?

9. Traditional Media VS New Media
TRADITIONAL MEDIA NEW MEDIA
Lead Time Specific printing times Instant
Reach Local Local and/or worldwide
Longevity One time Cumulative – continues to build over time
Flexibility for changes None Anytime
Commitment Level Contracts None
Restricted ad spaces Yes No restrictions
Convenience Limited Computer, phone, tablet
Tracking Hard to track Tracking everything
Cost Need more cost More economic

10. Traditional Media VS New Media
• Lead Time: Within traditional media, there are several process we have to go through. Such as: redaction, editing, etc. On the
other hand, new media doesn’t have lead time. If you want to start campaign right now, you can do it, almost instantly
• Reach: traditional media only targeted specific area only, those who read newspapers, tabloids, or magazine. On the other
hand, your reach on new media can get worldwide also local, no boundaries
• Longevity: campaign in traditional media only succeed within certain period. On the other hand, you can continue strategy
overtime if using new media so the campaign will getting stronger. Allow more people to find you. Snowball effect
• Flexibility for change: traditional media doesn’t have flexibility for change. If you wanna change the campaign, print again.
On the other hand, you can change campaign in new media almost anytime. Change the offer, text, or anything whenever you want.
Flexibility is in your hand.
• Commitment Level: traditional media usually has formal contract. With new media, it’s all about freedom. You can choose
contract yearly or day by day, the choice is yours
• Restricted ad spaces: traditional media has so many restrictions, ad size, text limits, etc, you have to fit their guidelines.
With new media, the are no restrictions, you can share as little or as much as you want regarding business and services you
offer.
• Convenience: no longer convenient. With new media, people can find you with many different channels: computer, laptop, etc
• Tracking: Hard to know how effective your campaign on traditional media. With new media, you can measure how effective your
campaign was, with only a finger touch away.

12. YEARS TO REACH 50 MILLION USER...
RADIO
38 YEARS
TELEVISION
13 YEARS
INTERNET
4 YEARS
IPOD
3 YEARS
FACEBOOK
LESS THAN A YEAR
OVER 200 MILLION USERS
THE AGE
OF SOCIAL MEDIA
*Sources: Pinterest

15. Social Media is the social interaction among people in which they create, share or
exchange information and ideas in virtual communities and networks. Social media different
from traditional or industrial media in many ways including quality, reach, frequency,
usability, immediacy, and permanence
Sources: Wikipedia

16. COCOMMPAPANNYY
COCONNSUSUMMERESRS COCONNSUSUMMERESRS
SOCIAL MEDIA CHANGE THE WAY
OTHERS
COMPANY
OTHERS
COMPANY
COMPANY & CONSUMERS COMMUNICATE

18. THE BENEFIT OF
SOCIAL MEDIA MARKETING
*Sources Adam Ostrow

19. INDONESIAN JOURNALIST
TECHNOGRAPHICS REPORT 2012 – 2013
GENERAL USAGE
*Sources: Maverick

20. INDONESIAN JOURNALIST
TECHNOGRAPHICS REPORT 2012 – 2013
PERSONAL USAGE
*Sources: Maverick

21. INDONESIAN JOURNALIST
TECHNOGRAPHICS REPORT 2012 – 2013
PROFESSIONAL USAGE
*Sources: Maverick

22. INDONESIAN JOURNALIST
TECHNOGRAPHICS REPORT 2012 – 2013
PROFESSIONAL USAGE
*Sources: Maverick

23. 6 out of 10 Journalist
Agree to use social media for
validating information
*Sources: Maverick

24. *Sources: Maverick

26. *Sources: Maverick

27. *Sources: Maverick

28. *Sources: Maverick

29. *Sources: Maverick

30. Thank You! JAKARTA OFFICE :
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You Can’t Analyze, You Can’t Analyze What You Can’t Monitor.” -
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