This presentation covers some of the major trends in marketing that are now taking hold. It covers whether newspapers as we know them will survive, cable television, yellow pages and what will replace them as they die.
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Modi - Sharma - Is Spotify Sustainable in the Music Streaming IndustryAbhinav Sharma
The document provides an overview and analysis of the music streaming industry and Spotify's position within it. It discusses how streaming has grown significantly in recent years to account for 27% of total US music industry revenue in 2014. Spotify is examined as one of the fastest growing and most popular streaming services, but it operates at a loss. Several factors that contribute to Spotify's losses are explored, including low royalty rates for artists. The document also briefly summarizes other major players in the streaming market like YouTube, iTunes, and Pandora.
The document discusses how digital marketing is changing as consumers increasingly use online and mobile platforms. It notes that mass marketing is no longer effective and companies must use targeted digital ads. Social media allows companies to build brand awareness and engage customers online. New technologies like smartphones and tablets are driving more internet usage on mobile devices. The key is for companies to measure their digital marketing efforts using analytics to see what strategies are most effective.
The document outlines the key topics and concepts covered in Chapter 10 of an instructor's manual on online content and media. It discusses the major trends in online content consumption and revenue models. Key factors affecting the online publishing and entertainment industries are explained. The chapter also covers concepts like digital rights management, media convergence, and challenges faced by different content industries in adapting to the digital environment. Case studies on Netflix and the struggles of the newspaper industry are also summarized.
The document provides an instructor's manual for a chapter on online content and media. It outlines the chapter's teaching objectives, key terms, and brief chapter outline. The chapter will explain trends in online content consumption, revenue models, and the impact on industries like publishing and entertainment. It will also discuss how convergence of technology, content and industries is affecting profitability of online content. The instructor's manual provides teaching suggestions, key points from the chapter, and end of chapter questions to help students understand the challenges of monetizing online content.
Bill Gates discusses the importance of content for making money on the internet. He argues that while industries like TV manufacturing benefited from the television revolution, the long term winners were those who delivered information and entertainment over the new medium. Similarly, while software will remain important for Microsoft, the broad opportunities on the internet will involve supplying various forms of information and entertainment. However, monetizing content online remains a challenge, as advertising and subscription revenues are still minimal, and people are hesitant to pay for online content through traditional payment methods. The development of technologies to easily charge small amounts for individual pieces of content will help address this challenge over time.
Information's role in disruption cycles and the exploitation of tipping pointsMark Albala
“The Tipping Point”, written in 2000 prior to the digital economy, described a means for forging disruptions through the exploitation of information. Having a keen understanding of the information you have at your disposal and a keen awareness of the attempted disruptions through viral social media and other means is critical for survival in the digital economy. This writing will go over what the tipping point is, how information aligns to the tipping point in the digital economy and what organizations must do now to survive disruptive attempts to dethrone their products and services in the digital economy.
The document discusses several trends impacting the future of newspapers:
1) Audience fragmentation as more channels provide content, thinning newspaper audiences.
2) A shift to digital media which allows better measurement and is becoming a larger revenue source for newspapers.
3) Younger audiences having new media behaviors, using the internet as their primary news platform.
A presentation on developing effective websites and social media marketing strategy to the rural sector. Presented at the marketing to the rural sector conference, Auckland NZ in September 2010
Modi - Sharma - Is Spotify Sustainable in the Music Streaming IndustryAbhinav Sharma
The document provides an overview and analysis of the music streaming industry and Spotify's position within it. It discusses how streaming has grown significantly in recent years to account for 27% of total US music industry revenue in 2014. Spotify is examined as one of the fastest growing and most popular streaming services, but it operates at a loss. Several factors that contribute to Spotify's losses are explored, including low royalty rates for artists. The document also briefly summarizes other major players in the streaming market like YouTube, iTunes, and Pandora.
The document discusses how digital marketing is changing as consumers increasingly use online and mobile platforms. It notes that mass marketing is no longer effective and companies must use targeted digital ads. Social media allows companies to build brand awareness and engage customers online. New technologies like smartphones and tablets are driving more internet usage on mobile devices. The key is for companies to measure their digital marketing efforts using analytics to see what strategies are most effective.
The document outlines the key topics and concepts covered in Chapter 10 of an instructor's manual on online content and media. It discusses the major trends in online content consumption and revenue models. Key factors affecting the online publishing and entertainment industries are explained. The chapter also covers concepts like digital rights management, media convergence, and challenges faced by different content industries in adapting to the digital environment. Case studies on Netflix and the struggles of the newspaper industry are also summarized.
The document provides an instructor's manual for a chapter on online content and media. It outlines the chapter's teaching objectives, key terms, and brief chapter outline. The chapter will explain trends in online content consumption, revenue models, and the impact on industries like publishing and entertainment. It will also discuss how convergence of technology, content and industries is affecting profitability of online content. The instructor's manual provides teaching suggestions, key points from the chapter, and end of chapter questions to help students understand the challenges of monetizing online content.
Bill Gates discusses the importance of content for making money on the internet. He argues that while industries like TV manufacturing benefited from the television revolution, the long term winners were those who delivered information and entertainment over the new medium. Similarly, while software will remain important for Microsoft, the broad opportunities on the internet will involve supplying various forms of information and entertainment. However, monetizing content online remains a challenge, as advertising and subscription revenues are still minimal, and people are hesitant to pay for online content through traditional payment methods. The development of technologies to easily charge small amounts for individual pieces of content will help address this challenge over time.
Information's role in disruption cycles and the exploitation of tipping pointsMark Albala
“The Tipping Point”, written in 2000 prior to the digital economy, described a means for forging disruptions through the exploitation of information. Having a keen understanding of the information you have at your disposal and a keen awareness of the attempted disruptions through viral social media and other means is critical for survival in the digital economy. This writing will go over what the tipping point is, how information aligns to the tipping point in the digital economy and what organizations must do now to survive disruptive attempts to dethrone their products and services in the digital economy.
The document discusses several trends impacting the future of newspapers:
1) Audience fragmentation as more channels provide content, thinning newspaper audiences.
2) A shift to digital media which allows better measurement and is becoming a larger revenue source for newspapers.
3) Younger audiences having new media behaviors, using the internet as their primary news platform.
Managing Your Brand in a Digital Environment (Part 1)KinConsult
The document discusses the evolution of media from traditional to digital forms and the importance of adapting brand strategies for the digital environment. It outlines some key differences between old "push" media like billboards versus new "pull" media like search engine optimization that allows for more targeted and engaging communication. Specifically, it notes that the digital space allows for real-time feedback, sharing of information, and targeted messaging to audiences in a more dynamic way than traditional static media. The document promises that the next publication will provide more strategies for leveraging digital media characteristics and ensuring organizational relevance.
The document discusses the results of a global Nielsen survey on consumers' willingness to pay for online content. Some key findings include:
1) The vast majority (85%) of consumers surveyed prefer that content remain free online, though willingness to pay varies by content type.
2) Consumers are most willing to pay for content they normally pay for offline like movies, music, games and TV shows. They are least willing to pay for user-generated content.
3) For content to be paid for online, consumers believe it must be significantly better than free alternatives and that payment systems must be easy to use.
4) There is no consensus on the best payment model, but many consumers favor
The document summarizes research on newspaper economics and how the internet has impacted the newspaper industry. It finds that while online readership of news is growing, it accounts for a small percentage of total news consumption and online advertising revenue makes up only 5% of total newspaper revenue. The rise of specialized websites has also made it difficult for newspapers to cross-subsidize news coverage with commercial sections. Innovations are needed to increase online user engagement with news and explore new business models to monetize online news.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
The document discusses how traditional press releases are no longer effective due to changes in how people consume news online. It argues that online news releases distributed through services like PRWeb are now more important for companies to reach customers. Online news releases should be written to appeal directly to buyers, include keywords and links to drive people to the company's website. By distributing through a service like PRWeb, companies can get their news release included in RSS feeds and on top news sites to increase their online visibility and search engine rankings.
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
Demand Media Shares New Insights About Tech Consumers DemandMedia
This document provides insights into DIY tech consumers who turn to eHow for information. It finds that these consumers do extensive online research, using both desktop and mobile devices, before purchasing electronics products. They are committed to researching purchases themselves for their personal or family use. While desktop is still most used for research, interest is growing in mobile and video content formats. The highest periods of engagement occur on weekends and nights when consumers have more free time at home.
Brian Cauble is the co-founder and CEO of Appsolute Genius, a mobile app development company. He has over 9 years of experience in software development. The app economy has grown significantly, with over 274,000 active apps on the Apple App Store and thousands of new submissions each month. Marketers should pay attention to opportunities that apps provide, such as reallocating advertising dollars to mobile, cause marketing promotions, direct response capabilities, and integrating barcodes/QR codes. However, brands need to ensure their app strategy aligns with overall marketing goals and is sustainable.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
1) Mobile devices have become integral to people's lives and how they spend their leisure time. People use mobile devices to communicate, shop, research purchases, and be entertained.
2) Market research found that people spend a significant amount of their leisure time on mobile devices researching purchases even if they ultimately buy the item elsewhere. This presents an opportunity for brands to influence consumers' purchase journeys.
3) For mobile advertising to be effective, it needs to be relevant, creative, and provide a good user experience. People find irrelevant mobile ads intrusive and it negatively impacts their perception of brands. Tailoring ads to individuals increases people's likelihood of purchasing from those brands.
Birnbach Communications Predictions For 2012NormanB
For 10 years, Birnbach Communications has compiled an annual list of media trends for its clients. The trends help the agency\'s clients work more effectively with reporters, analysts, bloggers, and customers on social networking sites.
The document is a summer project report completed by Aditya Bakhshi at Bharti Airtel Ltd on how companies use digital platforms to promote their brands. It includes an introduction, acknowledgements, executive summary, company profile of Bharti Airtel, sections on the project work completed, data collection and analysis, and bibliography. The project involved understanding Airtel's digital outreach for its "THE SMARTPHONE NETWORK" campaign and achieving targets from its digital agency.
The internet has become integral to our daily lives for research, communication, and entertainment. Over half the world's population now has internet access, with 81% access in developed countries. People use a variety of digital devices like smartphones, tablets, and computers to access the internet. They conduct online research through websites, search engines, and social media. Consumers also do a significant amount of online shopping, buying from websites, apps and stores worldwide using many different devices. Marketers must understand changing online behaviors like the rise of mobile video viewing to effectively reach digital audiences.
The document discusses trends observed from a Google community discussing mobile trends. Six key trends emerged from the discussion. Trend B was about multiscreen lives. The trend observed that smartphones have become an integral part of the television experience and are vital for seamlessly accessing content and media across multiple devices. Community members discussed using their smartphones and tablets together with TVs to enhance their viewing experience, such as looking up information about shows, sharing content with friends, and using second screens to keep themselves entertained during commercials.
This document discusses the future of social media and how brands can adapt to changing technologies. In 3 sentences:
Brands are no longer defined by marketers but by online conversations, so they must become part of discussions to grow. As attention becomes scarce, brands need to provide entertaining, engaging content to be recommended rather than just interrupting people. By testing many ideas, embracing failures, and adapting quickly to changes online, brands can remain relevant in the future of social media.
Future of mobile search vertical searchworksKerstin Recker
The document discusses the future of mobile web search and how businesses and advertisers can adapt. It notes that mobile search is currently fragmented but will grow significantly as more users access the internet primarily through mobile devices. It provides tips for marketers, including using location data, clear concise messaging, engaging descriptions, customer reviews, and internal linking on websites. It emphasizes that successful mobile advertising will require relevance, interactivity, and adapting to how users access content through apps on touchscreen devices.
PR has become integrated into marketing as technology has changed how information is shared. PR provides third party credibility that builds trust while blurring the lines between advertising, PR and other techniques. As media has shifted online, content can now be used across various marketing channels. This has resulted in an information revolution where audiences now contribute to expanding content through comments and discussions.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
The Web Summit 2014 document provides a summary of the key topics, trends, learnings, and insights from the annual technology conference. Some of the major discussions included the continued exponential growth of technology and how it is decreasing the time needed to create value; the shift to more engaged audiences who are creators rather than just consumers; and the importance of storytelling and focusing on the consumer for both tech companies and brands. Privacy, big data, and the future of virtual reality were also highlighted as important issues covered at the event.
Managing Your Brand in a Digital Environment (Part 1)KinConsult
The document discusses the evolution of media from traditional to digital forms and the importance of adapting brand strategies for the digital environment. It outlines some key differences between old "push" media like billboards versus new "pull" media like search engine optimization that allows for more targeted and engaging communication. Specifically, it notes that the digital space allows for real-time feedback, sharing of information, and targeted messaging to audiences in a more dynamic way than traditional static media. The document promises that the next publication will provide more strategies for leveraging digital media characteristics and ensuring organizational relevance.
The document discusses the results of a global Nielsen survey on consumers' willingness to pay for online content. Some key findings include:
1) The vast majority (85%) of consumers surveyed prefer that content remain free online, though willingness to pay varies by content type.
2) Consumers are most willing to pay for content they normally pay for offline like movies, music, games and TV shows. They are least willing to pay for user-generated content.
3) For content to be paid for online, consumers believe it must be significantly better than free alternatives and that payment systems must be easy to use.
4) There is no consensus on the best payment model, but many consumers favor
The document summarizes research on newspaper economics and how the internet has impacted the newspaper industry. It finds that while online readership of news is growing, it accounts for a small percentage of total news consumption and online advertising revenue makes up only 5% of total newspaper revenue. The rise of specialized websites has also made it difficult for newspapers to cross-subsidize news coverage with commercial sections. Innovations are needed to increase online user engagement with news and explore new business models to monetize online news.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
The document discusses how traditional press releases are no longer effective due to changes in how people consume news online. It argues that online news releases distributed through services like PRWeb are now more important for companies to reach customers. Online news releases should be written to appeal directly to buyers, include keywords and links to drive people to the company's website. By distributing through a service like PRWeb, companies can get their news release included in RSS feeds and on top news sites to increase their online visibility and search engine rankings.
This year VCCP once again attended SXSW in Austin looking to keep our finger on the pulse of the changing digital spaces and be inspired to the latest Interactive trends and technologies that will be shaping 2015!
We have pulled together the 6 Key trends we spotted at this years show and written up a bite size trend report on what you need to know!
Demand Media Shares New Insights About Tech Consumers DemandMedia
This document provides insights into DIY tech consumers who turn to eHow for information. It finds that these consumers do extensive online research, using both desktop and mobile devices, before purchasing electronics products. They are committed to researching purchases themselves for their personal or family use. While desktop is still most used for research, interest is growing in mobile and video content formats. The highest periods of engagement occur on weekends and nights when consumers have more free time at home.
Brian Cauble is the co-founder and CEO of Appsolute Genius, a mobile app development company. He has over 9 years of experience in software development. The app economy has grown significantly, with over 274,000 active apps on the Apple App Store and thousands of new submissions each month. Marketers should pay attention to opportunities that apps provide, such as reallocating advertising dollars to mobile, cause marketing promotions, direct response capabilities, and integrating barcodes/QR codes. However, brands need to ensure their app strategy aligns with overall marketing goals and is sustainable.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
1) Mobile devices have become integral to people's lives and how they spend their leisure time. People use mobile devices to communicate, shop, research purchases, and be entertained.
2) Market research found that people spend a significant amount of their leisure time on mobile devices researching purchases even if they ultimately buy the item elsewhere. This presents an opportunity for brands to influence consumers' purchase journeys.
3) For mobile advertising to be effective, it needs to be relevant, creative, and provide a good user experience. People find irrelevant mobile ads intrusive and it negatively impacts their perception of brands. Tailoring ads to individuals increases people's likelihood of purchasing from those brands.
Birnbach Communications Predictions For 2012NormanB
For 10 years, Birnbach Communications has compiled an annual list of media trends for its clients. The trends help the agency\'s clients work more effectively with reporters, analysts, bloggers, and customers on social networking sites.
The document is a summer project report completed by Aditya Bakhshi at Bharti Airtel Ltd on how companies use digital platforms to promote their brands. It includes an introduction, acknowledgements, executive summary, company profile of Bharti Airtel, sections on the project work completed, data collection and analysis, and bibliography. The project involved understanding Airtel's digital outreach for its "THE SMARTPHONE NETWORK" campaign and achieving targets from its digital agency.
The internet has become integral to our daily lives for research, communication, and entertainment. Over half the world's population now has internet access, with 81% access in developed countries. People use a variety of digital devices like smartphones, tablets, and computers to access the internet. They conduct online research through websites, search engines, and social media. Consumers also do a significant amount of online shopping, buying from websites, apps and stores worldwide using many different devices. Marketers must understand changing online behaviors like the rise of mobile video viewing to effectively reach digital audiences.
The document discusses trends observed from a Google community discussing mobile trends. Six key trends emerged from the discussion. Trend B was about multiscreen lives. The trend observed that smartphones have become an integral part of the television experience and are vital for seamlessly accessing content and media across multiple devices. Community members discussed using their smartphones and tablets together with TVs to enhance their viewing experience, such as looking up information about shows, sharing content with friends, and using second screens to keep themselves entertained during commercials.
This document discusses the future of social media and how brands can adapt to changing technologies. In 3 sentences:
Brands are no longer defined by marketers but by online conversations, so they must become part of discussions to grow. As attention becomes scarce, brands need to provide entertaining, engaging content to be recommended rather than just interrupting people. By testing many ideas, embracing failures, and adapting quickly to changes online, brands can remain relevant in the future of social media.
Future of mobile search vertical searchworksKerstin Recker
The document discusses the future of mobile web search and how businesses and advertisers can adapt. It notes that mobile search is currently fragmented but will grow significantly as more users access the internet primarily through mobile devices. It provides tips for marketers, including using location data, clear concise messaging, engaging descriptions, customer reviews, and internal linking on websites. It emphasizes that successful mobile advertising will require relevance, interactivity, and adapting to how users access content through apps on touchscreen devices.
PR has become integrated into marketing as technology has changed how information is shared. PR provides third party credibility that builds trust while blurring the lines between advertising, PR and other techniques. As media has shifted online, content can now be used across various marketing channels. This has resulted in an information revolution where audiences now contribute to expanding content through comments and discussions.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
The Web Summit 2014 document provides a summary of the key topics, trends, learnings, and insights from the annual technology conference. Some of the major discussions included the continued exponential growth of technology and how it is decreasing the time needed to create value; the shift to more engaged audiences who are creators rather than just consumers; and the importance of storytelling and focusing on the consumer for both tech companies and brands. Privacy, big data, and the future of virtual reality were also highlighted as important issues covered at the event.
The document discusses the history and growth of the internet from its origins in the 1950s to the present day. It outlines how the internet has evolved from a system connecting computers to share information to becoming integrated into almost every aspect of modern life. Billions of people now access the internet daily through various digital devices. The widespread availability and use of the internet has revolutionized commerce through e-commerce, with online sales growing rapidly to exceed $5 trillion globally. Marketers can now closely target consumers by analyzing their online behavior and preferences.
Presentation Script Notes. HOW AUDIENCES USE TECHNOLOGY AND ITS IMPACT ON THE...MartaCaceres10
The document discusses how technology and the internet have revolutionized communications and become integrated into everyday life. It notes that more than 4.5 billion people worldwide now use the internet, with people constantly connected through their devices. It also examines how consumer trends and business have adapted to increased technology usage, with people conducting more activities like socializing, shopping, and learning online.
The document discusses the evolution of portable digital devices and new computing paradigms. Tablets and e-readers will become more common and form new categories that blend features of phones, laptops, and other devices. These new devices will be wirelessly connected and used across various contexts, fueling the development of new applications and changing how people interact with technology.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
Worldwide Partners surveyed its network agencies and consumer panel in October 2009 about digital trends.
Key findings: Consumers have integrated digital/mobile technologies into daily life. Facebook and texting are most popular. Mobile phones are replacing landlines and consumers expect apps for all activities. While research begins online, many still prefer shopping in stores. Privacy is important and consumers do not want ads on mobile devices. Emerging trends include growth of mobile apps, mobile video and integration of TV/video onto multiple platforms. Marketers should create transparent online customer service and optimize sites for all devices including mobile.
Advertising in 2020, tom morton's ipa talk, 24 january 2011Tom Morton
1) The document discusses how the advertising industry will need to change and adapt to thrive in the future.
2) Key points that will shape the future industry include the rise of subscription-based content, the continued importance of social media, and new technologies that could improve lives or just be interruptive.
3) To succeed, the industry will need to build the new world alongside the old one, follow economic and audience trends, experiment and learn from results rather than make rigid plans.
Los números más importantes del 2015 y las tendencias que hay que monitorear en el 2016
The numbers that mattered in 2015 and the trends to watch in 2016
Source: GlobalWebIndex
The document discusses how technology and internet access have impacted people's lives. It describes how internet access is now seen as a necessity, with most people using smart devices to access the internet on a daily basis. Various digital devices like smartphones, laptops, and tablets are used to find information, be entertained, shop online, and more. The internet has revolutionized communication globally and allows information to be shared instantly. Consumer trends around online video consumption, e-commerce, voice assistants, and more are also discussed to show how technology continues evolving to meet people's needs.
The document discusses the growth of social media and how it has overtaken traditional media. It notes that 70% of Generation Y users have broadband access and spend less time reading print newspapers, instead getting their content from other sources. The document also explores how advertisers can utilize social networks by engaging with consumers through collaboration rather than just advertising. It provides examples of companies that have successfully harnessed social media and open innovation.
The document discusses the rise of smart customers and how digital innovation is empowering customers and leaving many companies behind. Key points include:
- Customers now have access to vast amounts of information through their smartphones and digital devices, allowing them to research products, compare prices, read reviews and be more informed than ever before.
- This has led to radically higher expectations from customers around experience, personalization and convenience. Companies that do not adapt risk falling behind.
- Four major disruptive forces are driving these changes - social influence, pervasive memory, digital sensors and the physical web. Together they are providing customers with more choices and better information.
Face of Today's Consumer: 2010 Trend ReviewK Anggakara
What drives consumer to go wow nowadays? Business must acknowledge that in 2010, the face of consumer has changed in an extent never seen before!, the presentation offer a view on the consumer trend and how business gel-in to the matter.
Robert Phillips Future Trends In Digital Deck 2PR Council
Robert Philips, Digital strategist, Marsteller Interactive presentation from "Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits" in Dallas, TX
The document discusses several trends in the evolution of entertainment media and technology:
1) Globalization and advancing technology are changing the landscape of entertainment media, allowing more people to create and distribute content globally to aspiring audiences.
2) The discovery of microchips powered the digital revolution and Internet connectivity, with Moore's Law doubling processor speeds every two years fueling widespread adoption of computers and mobile devices.
3) Digital media has grown rapidly due to the Internet, with mobile devices becoming the preferred platform and driving new opportunities in targeted mobile marketing and commerce.
4) Continued technological advances will further transform entertainment media and society in ways that are difficult to foresee but ensure endless possibilities.
Digital media is constantly evolving. In 2014, tablet sales are expected to surpass PC sales. While the internet has had a massive impact after 25 years, its lasting effects are still uncertain. Australians now spend much more time online than the amount media companies spend on digital advertising. As more content is consumed on mobile devices, TV is adapting to remain relevant through new forms of content and delivery. Brands need to become publishers by creating their own engaging content instead of just advertising. Younger users are moving to private messaging apps over public social networks, which could impact how brands reach audiences. The fragmented media landscape across different devices, platforms, and regions also poses challenges for advertisers. Changes in privacy regulations and the inability of cookies to
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
2. New information ecosystem: Thenand Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
3. The internet is the asteroid: Thenand now 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage
8. Will Newspapers in Print Survive? No – Here is Why Publishers Are Wrong Content – there is less variety from one newspaper to the next. When you can read the same story in any newspaper around the U.S., and access much of that information for free online, what motivation do you have to get the news in print? As news organizations continue to reduce staff, there will be fewer reporters to write original content. And let’s be honest, by the time your paper lands in your driveway, you’ve heard about most of the stories on the front page. So content won’t save print, maybe readers will… Readers – what is a newspaper without readers? You can’t maintain a circulation base today. There is too much choice in the market and consumers are fickle. They will subscribe today and unsubscribe tomorrow. Local papers have little to motivate subscribers to stay on, with less and less each month. And don’t expect readers to save the paper. In survey after survey, most share the same outlook on the future of print. It’s a “nice to have”, but they can live without. Well, at least there’s advertising… Advertisers - as long as there’s advertisers, papers will be okay, right? Even in smaller markets, businesses are starting to realize there are more effective ways to reach consumers (and track advertising). Local search is replacing traditional image advertising in local markets. Mobile advertising will not help to save print. You just don’t know how many people really read a newspaper and click on a link, and advertisers want to know this stuff. But the format of print can’t be replaced… Format – in case you haven’t noticed, everyone is going green. Whether they really want to save the world, or just think it’s what their customers want to hear, companies are getting on board. And when it comes to newspaper, they just aren’t that green. It takes a lot of electricity to power production. Tons of paper and ink are required. Delivery trucks have to transport the news. Beyond the environmental impact of newspapers, the cost of production is incredible. It takes a lot of money to crank out that daily or weekly edition. Regardless of how good it looks, it doesn’t make sense to print the news anymore.
9. What Opportunity Does This Create? Fall of newspapers will create a void in hyper-local news and content Hyper-local content will still be desired Local community papers will remain viable if they are free Local based portal websites will grow Look for local Internet Service Providers to compete as news aggregators and hyper-local content Products that support the hyper-local content delivery Apps Widgets Maps Online directories
10. The Internet Will Kill Cable Television? Pew Research Center estimates that 22 percent of American adults have cut back or canceled cable within the past year, and within that group, 32 percent have connected their computers to their TVs to view Web video. Not surprisingly, cable TV providers such as Cablevision and Comcast have begun to take notice, and are rolling out their own online video services in response. Video On Demand will take on greater importance to cable company success Time Warner Cable, the nation’s second-largest cable operator, lost 119,000 basic video customers in the fourth quarter of 2008, as the economic downturn caused consumers to second-guess the necessity of premium TV But, the free online party can’t last forever. The advertising model can’t support the cost of content. Content will remain king. In April, users streamed more than 373 million videos, a whopping 490-percent increase over the same period last year. Due to this increase, Hulu has become the second most popular online streaming video repository; only YouTube (which displays both studio and user-generated videos) eclipses it.
12. IPTV Saves Cable Companies The reason is that the IP-fueled internet model will win because distribution of content will be controlled by the individual, not by the content provider, and that model of consumption is better understood on the internet side. In a Darwinian world, the more advanced species wins, and the internet, even in a crude form, is already at the endpoint where consumer choice is king. Because this is working on the internet, the technology of using IP will find its way into cable’s world of closed distribution and, in effect, open that up. Cable is subsidized by advertising. This creates a need to be able to look at and target consumer behavior by saying, Here’s the content you want -- regardless of what it is -- and here’s the advertisement that makes sense to subsidize that. Here lies the seed of a very large battle -- interactive media versus traditional media.
13. Is Social Media Just a Fad? http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
14. Facebook Stats Active Users –450million Fastest growing demo – 35+ Number of status updates each day – 40 million Average number of friends – 130 Total minutes spent on FB each day – 6 billion Number of people that access FB through a mobile device – 65 million Photos uploaded monthly – 2 billion Videos uploaded monthly – 14 million
15. Who Is Getting It Right? Ford Dell Apple Zappos Burger King
16. Facebook All-Stars Coca Cola – Page was originally started by 2 fans The Hangover – Cool photo app Red Bull – Exclusive access to extreme athletes Disney – Tickets to exclusive screenings Manchester United – Fan interaction and discussion board
17. Long-Term Implications of FaceBook Search within FB overtakes Google Facebook replaces personal email Advertising moves to more “pull” oriented strategies vs. “push” strategies Social media becomes a business marketing drives vs. an add-on
18. Mega Trend: Mass Collaboration User Generated Content is a “sucker punch” to the jaw of the marketing world It’s a fundamental shift in which brands have become a conversation and audiences have just as much say in the shape of the dialogue as marketers The players – YouTube, Facebook, Twitter, Pandora, MySpace Innovative companies are relying on outside sources to fuel innovation – Example – Apple http://www.youtube.com/watch?v=szrsfeyLzyg
19. How to Take Advantage? Don’t be afraid of user generated content Trip Advisor widget Product Reviews We should post to our own site Blogs Blog Posts Engagement
20. Mega Trend: Constant Connectivity I'm wired. Almost every minute of every day, it seems I am connected. Emailing, surfing, Twittering, streaming, texting, Facebooking, downloading, chatting -- will it ever end? No. It won't. Constant connectivity is a megatrend. More and more, we are relentlessly connected to one another. We weren't when I was a kid. We weren't five years ago. But you can bet we're not going to stop anytime soon. Why? A new generation is growing up and entering the workforce in droves. The Millennial Generation is the largest this country has ever seen -- bigger than the baby boomers -- and it is the first generation that has grown up with technology and connectivity ubiquitous in their lives. To them, it's all they've ever known. I am incessantly networked, but I think something's wrong with me. This massive new wave of population has no such hang-ups. What these people do have are expectations borne of their condition. They live in an on-demand world. They know no other. Want a song? Download it. Want to know something? Google it. Want to tell Susie what Bobby said? Text it. Now, now, now.
21. Local search Will Make Yellow Pages Obsolete Local search is replacing the Yellow Pages as the preferred way to find local businesses and services. you don't have to know the right category in order to find a vendor Today most small businesses spend the majority of their marketing budget in the Yellow Pages – but not for long
22. Look At The Trend And 80% of all Internet traffic begins with search
23. Can Anyone Compete With Google? Look for local phone companies to Develop better online yellow pages with hyper-local content and to sell cell phones with built-in directories and/or apps Develop a better local search product with expanded listings (video, mapping, etc) Bundle cable, yellow pages and website advertising opportunities Develop a better mobile app using Location Based Services (but we need a hook) – pre install the app?
24. How Important is Organic Search Engine Marketing? Organic results are critical A breakdown of the popularity of sites that come up in a search reveals a steep downward curve from number 1 onward If you are not in the top 6 results - You can forget About it
25. In-App Purchases Using Mobile Devices The iPhone/iTunes platform. In-app purchases on the iPhone can tempt users to buy small items, upgrades, updates, etc., while iTunes holds their precious credit card information. All, of course, is done in seamless fashion -- easily and reliably enough to promote impulse purchases. It would seem like an easy task for this to be extended to other platforms with PayPal or Google Checkout. iPad provides the next generation opportunity for Apple Example – Pizza Hut App
26. B2B Marketing Trends Content Marketing – B2B Marketers Must Concentrate on Their Owned Media Assets Create content that your prospects perceive as valuable across each stage of their buying cycle. You need to syndicate that content to support thought leadership, brand awareness, and inquiry generation; you must always update the content to keep SEO high etc. At the end of the day it’s about content.
27. Big Picture Traditional media contracts Everything becomes media Companies must be their own media Website Blogs White papers Flikr Facebook Twitter etc
28. Thinking ahead to 2020 New social interactions: “In 2020, it may no longer be 'screens' with which we interact. What I mean by 'screen time' in 2020 is time spent thinking about and interacting with artificially-generated stimuli. Human-to-human non-mediated interaction counts as 'face time' even if you do it with a telephone or video wall.” – Glen Ricart, Internet Society board member, formerly of DARPA The future of privacy: “Privacy is a thing of the past. Technologically it is obsolete. However, there will be social norms and legal barriers that will dampen out the worst excesses.” – Hal Varian, University of California-Berkeley and Google “Before 2020, every newborn child in industrialized countries will be implanted with an RFID or similar chip. Ostensibly providing important personal and medical data, these may also be used for tracking and surveillance.” – Michael Dahan, a professor at Sapir Academic College in Israel The evolution of smart machines: “Fear of enslavement by our creations is an old fear, and a literary tritism. But I fear something worse and much more likely – that sometime after 2020 our machines will become intelligent, evolve rapidly, and end up treating us as pets. We can at least take comfort that there is one worse fate – becoming food – that mercifully is highly unlikely.” – Paul Saffo, forecaster and director of The Institute for the Future
29. Thinking ahead to 2020 The fate of language: “English will be a prominent language on the internet because it is a complete trollop willing to be remade by any of its speakers (after all, English is just a bunch of mispronounced German, French, and Latin words). … That said – so what? Chinese is every bit as plausible a winner. Spanish, too. Russian! Korean!” – Cory Doctorow, blogger and co-founder of BoingBoing How information disseminates: “Profit motives will impede data flow … Networks will conform to the public utility model, with stakeholders in generation, transmission, and distribution. Companies playing in each piece of the game will enact roadblocks to collect what they see as their fair share of tariff revenue.” – Peter Kim, senior analyst, Forrester Research Greater social fragmentation: “These technologies allow us to find cohorts that eventually will serve to decrease mass shared values and experiences. More than cultural fragmentation, it will aid a fragmentation of deeper levels of shared reality.” – Denzil Meyers, founder and president of Widgetwonder