Media convergence refers to the merging of computing, telecommunications, and media in a digital environment. This convergence is leading to changes in how content is produced, distributed, and consumed. It is transforming all aspects of our lives through new technologies that allow information to be accessed anytime, anywhere, and from any device. Media convergence is having social and political implications as lines blur between traditional media forms and new forms of user-generated content emerge. It represents a significant shift in how information is produced and distributed not seen since the printing press.

1. Media Convergence What is media convergence?

2. ..these multiple of media convergenceare leading us towards a a digital renaissance- a transition and transformation period that will affect all aspects of our lives... Henry Jenkins, 2001.

3. Media convergence is the coming togetherof computing, telecommunication and media in a digital environment. Pavlik,2004.

4. According to Jenkins, it is where old and new media collide, where grassroots and coroporate media intersects, where the power of the media producers and the power of the media consumers interact in a predictable way.

5. Trends in media The convergence of cultural forms The convergence of communication systems. The covergence of corporate

6. Implications Content providers New organizational and economic structures regulation/ Elimination of manufacturing components Flattening of Distribution laws new cost and price structures( eg, recored music)

7. content providers cont'd Need for competitive strategies. Active media production and distribution. Distribution alters balance of powers, that is, all users have equal abilities to store, send, and accept information and communication from other users.

8. Audience implications Geoaphically audience defined diminished Competition for audience attention must be drawn rather than pushed. so more niches, more interactivity,new roles for advertising Increase in demand.

9. Socilal and political Implications. Filtering and common body of knowledge. Power to regulate media content. Example, Howard stern, HBO, and even child pornography.

10. Technologies some of the technologies that are under the convergence of media are: computer oline services mobile devices digital advertising wifi ocr youtube

11. How they affect communication computer can cause individuals to be social/impersonal. It is easier to ke in contact with any one across the world. Eg. facebook, Skype. reduces communication expenses. helps with monitoring of activities. Eg. security. It is convenient.

12. Factors Competition increase access security needs

13. How it affects how people relate An individual can can addicted It also promotes laziness Cyber crime reduces face to face communication. Even can make ones relationship more superficial.

14. Conclusion convergence is not just a technology thing, it is a fundamental change in the relation between content producers and content consumers. With economic, social and political implications. It is a new paradigm that represents the most significant shift in production and distribution of public information content

15. Conclusion cont'd since the printing press. And most of us- including those who run the industries most affectes dont yet get it..