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Top 10 Trends for Interactive Marketers in 2008 Presentation to TIMA By Howard Greenstein President and  Social Media Evangelist,  The Harbrooke Group [email_address] http://www.harbrooke.com   Search I’m Feeling Lucky
Introduction ,[object Object],[object Object]
A Word About Predictions… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Survey from TIMA ,[object Object]
How to keep up?
10. Disaggregation of Expenses in Marketing Campaigns ,[object Object],[object Object],[object Object]
Do your clients want to know if you hire outside experts?
How comfortable are you recommending a conversational strategy?
9. Conversational Marketing Takes Off as a Practice  ,[object Object],[object Object],[object Object],[object Object]
Conversational Marketing continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Takes Down Reputations ,[object Object],[object Object],[object Object]
Blockbuster Social Ads on Facebook “ I tried to opt out of the advertising. Of course, I can't...”
Fast forward a few weeks…
Saturn Social Ads Feb 6, 2008! >>>
Blockbuster and Saturn Examples ,[object Object],[object Object],[object Object]
Dell Hell 06/01/09 2nd listing on Google!
8. Monitoring and Metrics Becomes Mandatory for Social Campaigns ,[object Object],[object Object]
Chevy Tahoe  ,[object Object]
Unintended Effects
Dow Jones Insight says:  ,[object Object]
Jan 9 2007 Apple unveils iPhone Oct 17 2006 Factiva Insight surfaces iPhone across all media Sept 26 2006 Factiva Insight surfaces iPhone in blogs
 
Metrics Imply ROI ,[object Object],[object Object],*Strategies For Interactive Marketing In A Recession, Forrester Research, Inc., 2/6/08  and http://blogs.forrester.com/charleneli/2008/02/why-social-appl.html
7. Online Video Gets a Business Model ,[object Object],[object Object],[object Object]
Writer’s Strike Leads People to Online Video ,[object Object],[object Object],[object Object]
More from comScore ,[object Object],[object Object],[object Object]
In December 2007 ,[object Object],[object Object],[object Object],[object Object]
In December 2007 ,[object Object],[object Object],[object Object],[object Object]
Nielsen Ratings from Last week
Some Stats on Online Video ,[object Object],*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.
You Tube Now and 5 years from now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Based on Comscore 3.3B in Dec 07 **Ads currently only on partner videos ***75% of ads were watched in recent tests.
6. Life 3.0 ,[object Object]
5. Letting Go of Control ,[object Object]
RockYou-Sweeney Todd Created co-branded quiz within the Likeness application titled “Best Johnny Depp Characters” to promote Sweeney Todd debut. Newsfeed Promotion On-page Click-thru to Learn More About Movie Results: ,[object Object],[object Object]
Unintended Effects
Additional Play Examples
4. Virtual Worlds Get “More Real”
Harry Potter Campaign in Second Life ,[object Object]
Second Life Is Too Hard ,[object Object],[object Object],[object Object],[object Object]
WWE and Habbo ,[object Object],[object Object],[object Object]
The Next Gen of Virtual Worlds ,[object Object]
What kind of new marketing methods are your clients asking for they weren’t asking for last year?
Other…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other…continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2)  Approximately how much will you spend on the above items per year?
3. Mobile Gets Agile  ,[object Object]
Outdoor Interactive Voting:  “Develop a Point of View” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outdoor Interactive  “Develop a Point of View” Billboard
Outdoor + Your Mobile
iPhone Users 50X more search requests ,[object Object]
In the Last Few Years Search=$ ,[object Object],[object Object],[object Object]
2. Widgets Change the Location of Your Info/Message to “Anywhere” ,[object Object],[object Object]
Can You Spot the Ad on this page?
Facebook And The Power of Social Applications ,[object Object],[object Object],[object Object],[object Object],Source : Adonomics, Nielsen//NetRatings, Sept 07
MySpace Open(social) to Developers ,[object Object]
Has Google Won the Search Engine War?
1. Google vs. the World ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google’s Mobile Strategy
The Chairman of WPP - Google is a “Frienemy” ,[object Object],[object Object],[object Object]
Google your google with google….
Deep inside Google’s Halls… ,[object Object],[object Object],[object Object]
Google’s Goal???
“ Don’t Be Evil” ,[object Object]
Is  This  What’s Next?
Are we looking for salvation from an underpowered model?
That’s a story for another day…. [email_address] http://www.harbrooke.com/   http://www.howardgreenstein.com/   Thank you for your time and attention

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