An excerpt from a presentation I have been giving to various Digitas teams and clients, these slides walk through 6 emerging media trends that marketers need to be aware of and think about today. There are of course more than 6 trends to watch, but these 6 give marketers some food for thought. Other portions of this presentation (not shared) lay out the social media landscape, the current state of mobile, gaming and personalization, brand content creation and distribution, etc.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
The Digital Ecosystem and Implications for Marketing Research Adriana Rocha
A compilation of secondary data about the digital space in Latin America in 2014, and an analysis of the evolution of the relationship among brands and consumers, as well as the opportunities and impact created for Marketing Research.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
Out-of-Home is present in every market with strength in the ability to target by specific geographic location. Add in the fact that it gives advertisers a big, bold canvas to showcase their creative and you get a medium that can deliver huge brand stature. However, this view of OOH is one-dimensional in the current world we live in. The medium is evolving, and as we see convergence across all media and the increased importance of audience engagement over pure awareness, we are challenged to redefine the OOH landscape and explore its extended capabilities and effects.
Find out the many reasons why OOH should be included in your next media plan.
The Digital Ecosystem and Implications for Marketing Research Adriana Rocha
A compilation of secondary data about the digital space in Latin America in 2014, and an analysis of the evolution of the relationship among brands and consumers, as well as the opportunities and impact created for Marketing Research.
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
With brand safety top of mind for every marketer, Fullscreen takes a look at the history of protecting a brand's image and how marketers can best achieve brand safety in today's digital ecosystem.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
The 6 Trends in Digital Communication You Must Be Aware OffLa French Tech
This presentation is a synthetic analysis of the main worldwide trends in digital communication, social media marketing and Internet for 2011 and 2012. This analysis is based on data from Vanksen Group, Emarketer, TNS Gallup and imediaconnection.
Digital Marketing for Beer & Wine DistributorsDave Knox
Talk to members of The Wholesale Beer & Wine Association of Ohio on digital marketing for distributors. Presentation took place in Columbus, Ohio on September 15, 2011 at their annual conference
Day by day internet is still the fastest growing medium for publishing any magazine advertising. Here we have learn about latest trends in magazine publishing.
Digital ecosystem: how to manage your paid, owned and earned mediaReading Room Singapore
What is a digital ecosystem? Learn how to manage your digital resources – owned media (such as your website), earned media (such as social engagement), down to paid media (print or online advertisements).
This slideshow will take you through:
• Types of media
• What is a customer experience ecosystem?
• How do I create a customer experience ecosystem?
• How to test, learn and evolve
• Understanding your customers
• Some questions to get you thinking about your brand and situation
Happy reading! If you have any questions or would like to know more, please get in touch with Reading Room.
2011 Agency Landscape: Social Media ConvergenceKevin Briody
A brief presentation for Elon University students in November, 2011. Touching on the growing convergence of traditional agency roles when it comes to digital and social media, and how that creates opportunities for them.
December’s Design Museum Mornings features Jeremy Brady of HubSpot. Jeremy will speak on the history of advertising, including the relevancy and future of the medium. We’ll examine case studies where advertising is done right and horribly off the rails, as well as dive into what it takes to engage today’s audiences.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How is affiliate marketing business in Latin America. Which countries are stronger, which niche are more popular. Profile of the Latin consumer. Biggest players in the region.
Content is a team sport. In this quick read for content marketers and content strategists, you'll learn to ask the right questions about who should be on your team.
My latest 60-minute keynote program looks at the future of work, how new technologies are impacting the way companies do business and how your company can leverage these same technologies to gain a competitive advantage in today's challenging business environment.
Integrating social media with mobile, online and other marketing channelsIntelligencia Limited
While the traditional model of blasting messages to customers and potential customers is fading, a new model has emerged. The same customers who are tuning out the formulaic advertising messages of yesterday are now tuning in to their own personal world of social media for product and marketing advice. Being ‘social’ means being available for real-time marketing, real-time customer service and real-time user analytics. The combination of mobile and social media marketing is powerful because it represents an interactive cross-media channel that allows consumers to move instantly from ad placement to point of sale, anytime, anywhere. Together, mobile and social technology are not only transforming how people communicate with each other but also how advertisers and marketers are communicating with them. By mining conversations across multiple social channels, sentiment analysis can help create strategies and engage new customers, while also revealing important insights into a company and its products. This new reality offers a great opportunity to any company willing to step into the world of mobile and social media marketing.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
With brand safety top of mind for every marketer, Fullscreen takes a look at the history of protecting a brand's image and how marketers can best achieve brand safety in today's digital ecosystem.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
The 6 Trends in Digital Communication You Must Be Aware OffLa French Tech
This presentation is a synthetic analysis of the main worldwide trends in digital communication, social media marketing and Internet for 2011 and 2012. This analysis is based on data from Vanksen Group, Emarketer, TNS Gallup and imediaconnection.
Digital Marketing for Beer & Wine DistributorsDave Knox
Talk to members of The Wholesale Beer & Wine Association of Ohio on digital marketing for distributors. Presentation took place in Columbus, Ohio on September 15, 2011 at their annual conference
Day by day internet is still the fastest growing medium for publishing any magazine advertising. Here we have learn about latest trends in magazine publishing.
Digital ecosystem: how to manage your paid, owned and earned mediaReading Room Singapore
What is a digital ecosystem? Learn how to manage your digital resources – owned media (such as your website), earned media (such as social engagement), down to paid media (print or online advertisements).
This slideshow will take you through:
• Types of media
• What is a customer experience ecosystem?
• How do I create a customer experience ecosystem?
• How to test, learn and evolve
• Understanding your customers
• Some questions to get you thinking about your brand and situation
Happy reading! If you have any questions or would like to know more, please get in touch with Reading Room.
2011 Agency Landscape: Social Media ConvergenceKevin Briody
A brief presentation for Elon University students in November, 2011. Touching on the growing convergence of traditional agency roles when it comes to digital and social media, and how that creates opportunities for them.
December’s Design Museum Mornings features Jeremy Brady of HubSpot. Jeremy will speak on the history of advertising, including the relevancy and future of the medium. We’ll examine case studies where advertising is done right and horribly off the rails, as well as dive into what it takes to engage today’s audiences.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How is affiliate marketing business in Latin America. Which countries are stronger, which niche are more popular. Profile of the Latin consumer. Biggest players in the region.
Content is a team sport. In this quick read for content marketers and content strategists, you'll learn to ask the right questions about who should be on your team.
My latest 60-minute keynote program looks at the future of work, how new technologies are impacting the way companies do business and how your company can leverage these same technologies to gain a competitive advantage in today's challenging business environment.
A variation on a presentation I gave to the Digitas team when I first joined the agency. It lays out my topline POV, approach and some thought starters for how marketers need to rethink advertising and craft new approaches for engaging with the empowered consumer. This space changes fast, so my thinking has evolved since I put this together, but I do think that many of the same ideas apply today.
Greg Verdino Digital Transformation Keynote - Telia C2BGreg Verdino
Slides from my closing keynote delivered at the Telia Connect2Business customer conference in April 2016 in Stockholm. Digital transformation. Digital marketing. Platform businesses. Network economy. Innovation.
Promise + Peril in the Hypernetworked NowGreg Verdino
Slides from my keynote presentation to the Long Island chapter of the Contingency Planning Exchange on April 11, 2014. Given the audience, this presentation is a bit different from my usual keynotes. While I covered some of the same themes -- exponential change, Internet of Things, big data, social media, collaboration and connectivity, digital disruption, transformation, etc -- I focused heavily on the implication of these things on security, privacy, ethics and so on.
Ohio Library Council 2013 Keynote: Face-2-FacebookGreg Verdino
How Digital, Social & Mobile Connect Real World Communities. Slides designed to accompany my keynote address at the OLC 2013 Convention & Expo; not meant as a standalone document. Presentation framed to be most relevant for librarians and other library workers, but lessons applicable to any local business or organization looking for creative ways to use digital marketing to increase engagement with their community.
Get Big Results: Multifamily Social Media Summit 2016 [Keynote]Greg Verdino
For my Day 2 opening keynote at the 2016 Multifamily Social Media Summit, I modernized my microMARKETING talk with updated frameworks and new examples focused on the power of interactions, the value of content, and a "timeless" approach to combining connections and content to develop winning social media activation ideas.
The Hypernetworked Now: 2014 IDEA e-Biz ForumGreg Verdino
My digital transformation keynote from the 2014 IDEA e-Biz Forum. Innovation, collaboration and transformation in the age of digital disruption. This version is customized to the electrical manufacturing and distribution industry but includes concepts and examples relevant to a general business audience.
Business Revolutionaries: Digital Transformation KeynoteGreg Verdino
Greg Verdino is a leading keynote speaker on the topic of the digital transformation of business. These slides accompanied his keynote address at the 2016 CEGOC Business Transformation Summit (Lisbon, Portugal).
PR Newswire - Emerging Media, Where are today? Where are we going?Michael Pranikoff
PR Newswire Seminar on Emerging Media by Michael Pranikoff, Director of Emerging Media. This is the slide deck from my Philadelphia presentation on 3/3/09. www.prnewswire.com ; www.delicious.com/michaelpranikoff ; www.twitter.com/mpranikoff
This third post on The Future of Media Companies deals with Brand and Portfolio. Content and brand are the only two things that really matter when looking at the future of media companies.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Relationships and experiences are no longer virtual but due to the Social World they have become Real. Circles of Relationship (ask google +) have become tighter and one’s manifestation in the Social World is no longer a login ID but it is the portrayal of oneself. In fact, we stand at a turning point where the virtual world is no longer an extension of the brick and mortar world, but entities from the virtual world will soon be occupying physical space of the real world.
FullSIGHTS is a wide view of the digital communications sector. A collection of what has to be taken into consideration and what we must lose.
Here you won't find prophecies, nor gurus or digital fortune-tellers...
Here you will only see what is happening today, wherever you look around.
Brands will need to create content that engages and “reaches” consumers across channels, provide valuable services over mere advertising and master an increasingly complicated and expansive content distribution model. And, of course, they will need to rethink the way they create relationships (or conversations) with
consumers before it’s too late.
Me, Myself and Mine is an Atticus award winning presentation and marketing framework. I've toured the globe speaking about computer/human interaction in the digital age.
Or basically how everyone is selfish on the internet.
ViO Presentation The Future of Communications and Virtual EnvironmentsWill Burns
A quick presentation concerning the future of communications and virtual environments, given on May 2nd 2010 in SecondLife at the ViO Business Group Auditorium
Greg Verdino Brand ManageCamp - The Future of MarketingGreg Verdino
Digital transformation expert Greg Verdino explores the technology and trends that will change the face of marketing in the coming years. What might marketing look like in 2025?
Slides from futurist Greg Verdino's closing keynote, delivered at the Siemens ILS--Europe event. Includes examples on the future of mobility to make the trends and ideas relevant for the audience, which skewed heavily toward the automotive and transportation industries.
Digital Revolutionaries - Greg Verdino Keynote, Quick Base EMPOWER 2018Greg Verdino
Opening keynote at Quick Base EMPOWER 2018, delivered on June 5, 2018 in Austin, TX. This version of my keynote focuses on exponential change, its effects on business, how companies grapple with disruption, take control of their own digital transformation, and ultimately catch up to the expectations of the people they serve and support.
10 Content Strategy Questions Every Organization Must Answer - VERDINO & COGreg Verdino
In this straightforward self-assessment, you'll see the state of content strategy and content execution within your company, and get a sense of how to take your content program to your next level. Get started on your journey toward content excellence.
The 6P Model for Making Innovation a Core CapabilityGreg Verdino
If innovation is so important for business growth, why do so many companies get it wrong? The 6P Model for Making Innovation a Core Capability provides an overview of they elements any organization should have in place to support always-on, sustained innovation that delivers positive business outcomes.
The original blog post for this content can be found at http://gregverdino.com/innovation-capability.
My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.
My Target Magazine webinar presentation about getting started in (or getting better at) blogging. Includes an updated version of my Blog DNA framework.
10 minute presentation for an AMA Digital Marketing webinar series - I was asked for focus on gaming, and with my limited time, I chose to dispel a few commonly held misbeliefs about gaming and virtual worlds.
Making the Right Impression in Social Spaces. Presented on July 15, 2008 to a major financial services provider, this presentation provides a social media 101, along with some tips, tricks and case studies showcasing social media marketing winners and losers.
Social Media PR to the Power of 7-SquaredGreg Verdino
A 101 on social media PR prepared for a November 15th 2007 PR News Digital webinar - 7 principles for successful blogger outreach + 7 social media tools that can help you get the job done. An annoted version, along with links to other resources can be found on my blog - at the url on the last slide.
Social Media for B2B Technology Marketers (originally presented to Cisco's SMB global marketing team.) More social media and marketing content at http://gregverdino.typepad.com.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Six Emerging Media Trends
1. six trends
[sure, there are more than 6 things to keep an eye on –
but you’ve gotta start somewhere]
excerpted from a presentation given to the digitas ny
marketing capability on april 17th, 2007
3. The wired consumer is ‘always on’ and a series of new
presence-oriented social services allow people to document
their lives in greater detail, share their routine activities with
friends and strangers, and monitor what others are doing as
well. We have entered the age of ‘lifeblogging’ and an era
of constant partial attention. It’s too soon to discern
whether this is a lasting trend or a passing fad, but one this
is for certain: the people who are engaging in these
behaviors are no longer captive viewers of interruption
advertising delivered through mainstream channels.
How will you evolve your marketing approaches to earn the
attention of distracted, over-stimulated consumers?
11. As telcos and device manufacturers push the
envelope on phone-based content and
functionality, the real near term value
proposition for consumers and marketers
alike lies not it mobile video (at least not in
the US and not for at least several years.) It
lies in using the handset to enable people to
stay connected to other people and to the
brands by which they define their lifestyles.
Think mobile social software and better
shopping information delivered just-in-time.
15. the future, in eye-popping 3d
the metaverse and digital media convergence
16. Whether you are a Second Life convert or
not, the reality is that there are now more
than a few viable, if early stage, 3D worlds
that appeal to a broad range of consumers.
Expect these virtual worlds (or others like
them) to evolve over time into a truly
immersive metaverse, or 3D internet.
22. If you doubt that the metaverse will catch on
with mainstream consumers, take a look at
how fifth graders spend their time.
Widespread use of mixed reality immersive
worlds that seamlessly blend the virtual with
the real is already becoming second nature to
the next generation of adults. Kids growing
up with Club Penguin and Webkinz will grow
into 3D internet users. Will you be there to
meet them in the virtual world?
27. Record labels are finally waking up to the fact
that music wants to be free. Rather than
fighting piracy by restricting consumer
content distribution and access, they are just
now starting to explore new models including
free-to-the-consumer sponsored content
packages and wholly new music distribution
channels. The new plan: to monetize free
downloads and long tail music with marketing
dollars. Expect other types of content owners
– studios, filmmakers, production companies
– to follow suit.
34. Digital video is growing up -- and while UGC is
here to stay it is only one piece of the video
puzzle. The future of video combines
professional and consumer created content
with effective search, social functionality and
seamless portability across multiple screens.
New services will present the video people
want, whenever and wherever they want to
watch it – and it very well may bypass the
cable and satellite set-top altogether.
35.
36. more about new media and marketing @
gregverdino.typepad.com