The Facebook pixel allows advertisers to track user behavior on their website, optimize ad audiences, and retarget website visitors. It is a piece of JavaScript code that is installed on web pages. The pixel tracks user actions like purchases or other conversions and builds custom audiences for ad targeting. It also helps measure cross-device conversions and find similar customers to target. Advertisers can install the pixel code directly or using tag managers and add standard event codes to track objectives actions by website users.

1. Facebook Pixel

2. What is Facebook Pixel?
The Facebook pixel is a piece of JavaScript code for your website that
enables you to build, measure, and optimize audiences for your ad
campaigns.

3. Uses Of Facebook Pixel?
TRACKING
OPTIMIZATION
RETARGETING

4. How Does It Helps?
E
Measure cross-device
conversions
Building automatic
audience for website
visitors
Ensuring delivery to
people likely to take
action
Finding People Similar To
Best Customers Run dynamic product ads

5. Setup
Create the Facebook pixel Install and verify your pixel
Add your standard
events
Use optimization and
tracking with ads
You Can Create Only One Facebook Pixel Per Ad Account

6. How To Create Facebook Pixel?
Log into Facebook.
Click Manage Ads in the Facebook menu.
Go to the Pixel Section
Click Create a Pixel
Enter a name for your pixel.
Accept the terms, and then click Create Pixel

7. Installing Pixel Code:
Facebook pixel can be
implemented by two
ways:
• Using “Tag Managers”,
• Directly copy paste the
code in your website
header or footer

8. Add Your Standard Event Code:
Event Code Indicates
Objective Actions
Standard Event
Codes Are Case
Sensitive
Event Code Is placed
after the pixel code
on the web pages to
be hosted.
Shows how
successful your ad is
by reporting on
conversion events

9. Tracking and Optimization using Pixel code
Facebook pixel is a key for a better ROI for all kind of clients.
The two major task the Facebook pixel help in are:
• Tracking
• Optimization
Optimization
Tracking
Tracking & Optimization:
Once you get the pixel implemented on
the website the data starts to build up in
Facebook, we can track all kind of activity
the user does after clicking on my ad
which can be afterwards use to optimize
the campaigns. Optimization is a major
step in all kind of campaigns and should
be always dependent on the data
collected. Hence Facebook pixel is
important and should be always added
before launching any campaign.