The document discusses various factors that affect Google My Business listings and how to optimize them. It recommends getting reviews to increase trustworthiness, verifying business listings for accuracy, embedding maps on websites, building citations, adding photos and virtual tours, optimizing descriptions with keywords, categorizing accurately, launching blogs, using structured data, and monitoring insights. The overall goal is to engage customers and get ranked higher on Google searches and maps.

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Optimizing Google My Business Listing
What works/ What doesn't

2. 2
REVIEWS
You need to get everyone to review your
page. If Google sees a page with 20 or more
reviews, won’t it want to show that page in the
mapped listings over a page that doesn’t
have any reviews?
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Getting ranked high within Google My
Business comes down to Google verifying
that your business is real.
VERIFY BUSINESS LISTINGS
The way your business NAP (name, address
and phone number) is listed in these directories,
on your websites contact page and within the
Google My Business listing must be consistent
and up to date.
CONSISTENCY OF YOUR NAP
EMBEDDED GOOGLE MAPS
If you go to our contact page, you’ll see an
embedded Google map. It’s good practice
to have your businesses Google My
Business listing embedded on your contact
page.
BUILD NICHE CITATION
Google uses citations as a way to validate
your business location. The more
authoritative and relevant the citation
sources are to your business, the more
punch that will give you in boosting your
Google Maps rankings.
FACTORS AFFECTING GOOGLE MY BUSINESS LISTINGS

3. 3
ADD PHOTOS TO YOUR MAP LISTINGS
One of the easiest ways to stand out on
Google Maps is to add photos to your Google
My Business listing.
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#6 Many customers of the Trusted Google
Photographers have reported seen
increase in their rankings after putting a
google virtual tour on their
GOOGLE VIRTUAL TOUR
Your Google Maps listing has a character
limit, so keep your description succinct and
include local SEO keywords.
OPTIMIZE YOUR LISTING DESCRIPTION
CATEGORIZE YOUR BUSINESS
In terms of ranking, the category field of
your Google My Business profile is the
most important attribute.
GET GOOGLE REVIEWS
Google reviews add trustworthiness to a
business, so Google ranks businesses with
a high volume of good reviews higher on
Google Maps.
FACTORS AFFECTING GOOGLE MY BUSINESS LISTINGS… CONTD

4. 4
OPTIMIZE YOUR SMALL BUSINESS
WEBSITE
In order to optimize your site, you need to
make sure you are including the keywords
that you want to rank for multiple times
throughout your site.
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#11 Google will discredit businesses with
multiple phone numbers or locations listed
for one actual business. Weed out
duplicate listings and superfluous
information.
CONSOLIDATE YOUR MAPS LISTINGS
Make sure your website is in line with local
search best practices. Make sure the website
is responsive, uses local keywords, and has
an embedded map in the contact section.
USE YOUR WEBSITE TO RANK HIGHER
FIND KEYWORDS YOUR CUSTOMER
ARE SEARCHING
Use the Google Keyword Planner Tool,
available through your Google Ads account,
to find the most popular keywords people
use when searching for your type of
business.
LAUNCH A BLOG
One of the best ways to rank on Google is
to create a blog and write blog posts
targeting the keywords you found
FACTORS AFFECTING GOOGLE MY BUSINESS LISTINGS… CONTD

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Make sure to include a descriptive title tag
that includes what your business is and
where it’s located
INCLUDE A DESCRIPTIVE TITLE TAG
Meta descriptions are brief summaries of page
content, searchable by Google. Put your primary
keywords, areas your business serves, and
phone number in your character meta
descriptions.
USE META DESCRIPTION STRATEGICALLY
Google Posts are almost like “mini-ads” that
show up in Google search in your Google
My Business listing (in the Knowledge
Panel and on Google Maps).
ADD LOCAL BUSINESS SCHEMA
MARKUP
Schema language is a structural
protocol adopted by Google, Yahoo, &
Bing with the purpose of making it
easier to determine certain datasets
within web pages. By wrapping your NAP
in Schema, you’ll be sending a much
higher quality signal to Google and other
search engines about the relevance and
authority of your business location.
FACTORS AFFECTING GOOGLE MY BUSINESS LISTINGS… CONTD
USE A LOCAL PHONE NUMBER
Use a local telephone number with the
area code of your location. This will help
you to rank higher in Google Maps, and will
also verify for searchers that your business
is a brick and mortar location in the area.
GOOGLE MY BUSINESS POSTS

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Google places a substantial amount of
relevance on the backlink analysis of your
website. Meaning, Google looks at the
quality and authority of the sources that
have linked back to your website.
QUALITY / AUTHORITY OF INBOUND
LINKS
Google is paying more and more attention
to social signals as a way to determine
rankings, especially when it comes to
Maps results.
KEEP UP WITH SOCIAL MEDIA
Avoid any sort of penalty-inducing offenses
like Excessive use of keywords / Having
multiple Google My Business listings /
Harassing, abusing, or using untrustworthy
tactics / Review gatekeeping
FACTORS AFFECTING GOOGLE MY BUSINESS LISTINGS… CONTD
GO ALL OUT WITH YOUR SEO
One of the best things you can do to get a
Google Maps ranking is to make sure that
you’re doing everything you can for your
SEO.
DO NOT VIOLATE GOOGLE’S
GUIDELINES -
Increase Your Website Speed - site speed
makes a difference to your potential
customers, and to Google. Even if people
do find you in local listings, they won’t wait
around if your site loads slowly.
INCREASE YOUR WEBSITE SPEED

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#26 This Feature this gives you the opportunity
to engage your existing customers online,
as well as with potential customers who are
still deciding whether to visit you.
ANSWER CUSTOMER QUESTIONS
If you’re extending your hours for the
holiday shopping season, you want your
customers to know you’re open.
Conversely, if you’re closed for a holiday,
you don’t want a potential showing up only
to be disappointed.
SET SPECIAL HOURS FOR HOLIDAYS
Recently, Google rolled out the ability to
create a unique short name link for your
listing landing page. Otherwise the regular
link to share your Google My Business
profile is ridiculously long.
FACTORS AFFECTING GOOGLE MY BUSINESS LISTINGS… CONTD
USING GOOGLE MESSAGES ON GMB
Google Messaging allows customers to
contact businesses directly through their
Google My Business Listing. Enabling this
feature can allow businesses to answer
customer questions quickly and better
engage people who visit their listing.
SECURE A SHORT NAME
Another useful feature that Google offers is
the ability to add a booking or reservation
button to your profile. This feature allows
people to click on the button to book an
appointment or make a reservation with
your business.
BOOKINGS AND RESERVATIONS
WITH GOOGLE

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OPTIMIZING GOOGLE MY BUSINESS LISTINGS
WAYS TO ADD CONTENT
YOUR WEBSITE
ADD YOUR LINK SO PEOPLE CAN
GET THERE IN ONE CLICK
PHOTOS
REGULARLY UPDATE PHOTOS -
INTERIOR AND EXTERIOR + WORK +
IDENTITY, AT WORK OR TEAM
POSTS
REGULARLY POST UPDATES AND
OFFERS, SCHEMES AND OTHER
INFORMATION
CUSTOMER REVIEWS
YOU CAN RESPOND TO GOOGLE
REVIEWS ADDING A LAYER OF
INTERACTION AND TRANSPARENCY.
GOOGLE BUSINESS VIEW 360
GOOGLE BUSINESS VIEW 360 VIRTUAL
TOUR IS A STREET VIEW TRUSTED
GOOGLE VIRTUAL TOUR
VIDEOS
THE ABILITY FOR BUSINESSES TO
UPLOAD VIDEOS TO THEIR OWN
LISTING IS A BRAND NEW FEATURE,
AND COULD PROVE TO BE AN
EFFECTIVE MARKETING TOOL.

9. 9
Your business description is a summary of
up to 750 characters, that appears when a
user searches for your local business or
checks out your listing on Google, via a
desktop computer or mobile device.
BUSINESS DESCRIPTION SERVICES
If your business hasn’t opened yet, you
can create a Google My Business listing
and let your community know that
you'll be opening soon. Set your future
opening date,and engage with
prospective customers
OPENING DATE
Google My Business Update
Google has been working hard on updates and new features for new Google Search Console, new Google
AdWords, and Google My Business which recently got an expansion on their “options” that include:
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List updated services provided by your
company to book services right from
your profile. When you make it easy to
do business, your business grows.

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TRACK CUSTOMER PATHS THROUGH GOOGLE MY BUSINESS INSIGHTS
Measuring the impact of your Google My Business listing
01 HOW ARE YOUR CUSTOMERS
FINDING YOU
How customers are finding your
business (direct vs. discovery
searches)
02 WHERE ARE YOUR
CUSTOMERS FINDING YOU
Where on Google your customers are
finding your listing (Search vs. Maps)
03 WHAT ACTION ARE YOUR
CUSTOMER TAKING
The actions your customers are taking
on your listing (Visiting your site,
clicking on directions, browsing the
photo gallery, calling you)
04 WHERE ARE YOUR
CUSTOMER BASED
Areas that your customers are living
(based on direction queries)
05 CUSTOMER CALL
ANALYTICS
Total phone calls and time when
customers are calling

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THANK YOU FOR LISTENING!
Time for Discussion & Questions
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