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Google Says we do what??
Using your Google Business Listing to your advantage
Google & You
• Google is where people look for information on your non-
profit – the wrong information with Google means the wrong
information with clients and volunteers
• Google displays a “Knowledge Graph” on the right hand
side of the search results, which pulls information from the
map listing, website, and data you upload, for searches
Google & You
Steps to Claiming
Your Google Business Listing
Google & You
How to tell if it’s your map listing?
• If you can get directions or leave a
review, it’s your map listing and
should be the one you claim.
• Any other page is only found on
the Google Plus environment, and
not worth going after.
Claiming Your Listing
• Visit http://www.google.com/business and select “Get on Google”
• When picking Business Type, select “Store Front”
Claiming Your Listing
Type in your Business Name and select the one that represents (or
closest to) your listing
Claiming Your Listing
Confirm the mailing address and click through
Claiming Your Listing
When you pin number arrives, sign back into
http://www.google.com/business and enter the pin
Claiming Your Listing
Claiming Your Listing
Claiming Your Listing
On a mobile
device, your
Google +
Business Listing
becomes your
calling card
Claiming Your Listing
Use the “About
Us” Section to tell
your story – with
links to different
parts of your
website
Issues and Problems
Postcard never comes
Visit the Google My Business support
https://support.google.com/business/?hl=en#topic=4539639 and click
“Contact Us” in the right hand corner to get a representative from
Google to call you
Page shows as verified (and not by you)
https://support.google.com/business/?hl=en#topic=4539639 Contact
Google, telling the support specialist that answers
Duplicate Pages
https://support.google.com/business/?hl=en#topic=4539639 Have the
URL and ID number (the 21 digit number in the URL of a listing) for
each duplicate and ask for them to be merged
Google & You
How to find duplicate listings
http://www.michaelcottam.com/google-business-page-finder/
Search by phone number/name/building address
Photos
Studies have show up to a 30% increase in click throughs with photos
How to Add Photos
Log into : http://www.google.com/business and head to the dashboard
Click Manage Photos
Photos
The top 3 photo here are for your profile/logo and cover
Clicking on the 3 grey dots
will allow you to select
which photo you want
Google to show in the
search results
Clicking on the
Photos
Upload Photos from events & of your staff – show off!
Be Sure to add captions to your photo!
Photos
Photo Categories
✔ Identity photos –
3 Sub-categories: Profile | Logo | Cover
✔ Interior photos
✔ Exterior photos
✔ Product photos
✔ Team photos
✔ Additional photos
Google will add exterior/interior photos of your space to the
Knowledge Graph!
Google+ Badge
The Google+ Badge connects your website with the Knowledge Graph
https://developers.google.com/+/web/badge/
Google Insights
The Google
Insights allows
you to see the
clicks, views and
phone calls from
your Google
listing
Google Analytics
http://www.google.com/analytics
To install Google Analytics select a “New
Account” with universal analytics selected
Enter in the account name
Click “Get Tracking ID” and install
that code on the header of every
page you want
Use Wordpress – 3 options?
Google Analytics for WordPress
Google Analyticator
Google Analytics Plugin
Google Analytics
Google Analytics and Social Traffic
Google Analytics Acquisition Traffic can
give you a breakdown of traffic from
social channels
Network Referrals – shows what traffic comes in from what place
Google Analytics
Google Analytics and Social Traffic
Add the “Mobile Traffic” Session to see what is coming in from mobile devices
Citations on the Web
Still Have Listing Issues?
https://moz.com/local
Enter in the information, and they tools will give you duplicates/wrong listings plus
places not listed
Also gives you links to change/update FOR FREE
Citations on the Web
Unlinked Mentions
https://www.google.com/alerts
Set up for your organization name
Mention in an article/news alert/press release/website
without a link to your site? E-mail and ask for the link to be
added

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Google says we do what? #LocalSEO for Non-Profits

  • 1. Google Says we do what?? Using your Google Business Listing to your advantage
  • 2. Google & You • Google is where people look for information on your non- profit – the wrong information with Google means the wrong information with clients and volunteers • Google displays a “Knowledge Graph” on the right hand side of the search results, which pulls information from the map listing, website, and data you upload, for searches
  • 4. Steps to Claiming Your Google Business Listing
  • 5. Google & You How to tell if it’s your map listing? • If you can get directions or leave a review, it’s your map listing and should be the one you claim. • Any other page is only found on the Google Plus environment, and not worth going after.
  • 6. Claiming Your Listing • Visit http://www.google.com/business and select “Get on Google” • When picking Business Type, select “Store Front”
  • 7. Claiming Your Listing Type in your Business Name and select the one that represents (or closest to) your listing
  • 8. Claiming Your Listing Confirm the mailing address and click through
  • 9. Claiming Your Listing When you pin number arrives, sign back into http://www.google.com/business and enter the pin
  • 12. Claiming Your Listing On a mobile device, your Google + Business Listing becomes your calling card
  • 13. Claiming Your Listing Use the “About Us” Section to tell your story – with links to different parts of your website
  • 14. Issues and Problems Postcard never comes Visit the Google My Business support https://support.google.com/business/?hl=en#topic=4539639 and click “Contact Us” in the right hand corner to get a representative from Google to call you Page shows as verified (and not by you) https://support.google.com/business/?hl=en#topic=4539639 Contact Google, telling the support specialist that answers Duplicate Pages https://support.google.com/business/?hl=en#topic=4539639 Have the URL and ID number (the 21 digit number in the URL of a listing) for each duplicate and ask for them to be merged
  • 15. Google & You How to find duplicate listings http://www.michaelcottam.com/google-business-page-finder/ Search by phone number/name/building address
  • 16. Photos Studies have show up to a 30% increase in click throughs with photos How to Add Photos Log into : http://www.google.com/business and head to the dashboard Click Manage Photos
  • 17. Photos The top 3 photo here are for your profile/logo and cover Clicking on the 3 grey dots will allow you to select which photo you want Google to show in the search results Clicking on the
  • 18. Photos Upload Photos from events & of your staff – show off! Be Sure to add captions to your photo!
  • 19. Photos Photo Categories ✔ Identity photos – 3 Sub-categories: Profile | Logo | Cover ✔ Interior photos ✔ Exterior photos ✔ Product photos ✔ Team photos ✔ Additional photos Google will add exterior/interior photos of your space to the Knowledge Graph!
  • 20. Google+ Badge The Google+ Badge connects your website with the Knowledge Graph https://developers.google.com/+/web/badge/
  • 21. Google Insights The Google Insights allows you to see the clicks, views and phone calls from your Google listing
  • 22. Google Analytics http://www.google.com/analytics To install Google Analytics select a “New Account” with universal analytics selected Enter in the account name Click “Get Tracking ID” and install that code on the header of every page you want Use Wordpress – 3 options? Google Analytics for WordPress Google Analyticator Google Analytics Plugin
  • 23. Google Analytics Google Analytics and Social Traffic Google Analytics Acquisition Traffic can give you a breakdown of traffic from social channels Network Referrals – shows what traffic comes in from what place
  • 24. Google Analytics Google Analytics and Social Traffic Add the “Mobile Traffic” Session to see what is coming in from mobile devices
  • 25. Citations on the Web Still Have Listing Issues? https://moz.com/local Enter in the information, and they tools will give you duplicates/wrong listings plus places not listed Also gives you links to change/update FOR FREE
  • 26. Citations on the Web Unlinked Mentions https://www.google.com/alerts Set up for your organization name Mention in an article/news alert/press release/website without a link to your site? E-mail and ask for the link to be added