What is Google My Business?
http://www.positiveim.co.uk
If you have been struggling to build a local presence on Google, you may be happy to learn that the Google My Business platform makes things a whole lot simpler.
This is Google’s latest tool to help local businesses connect with more consumers. It merges Google Maps, Search and Google+ into a single platform; which can help you easily manage your business information across all of them.
How Google My Business works. Google My Business connects your business directly with customers, whether they're looking for you on Search, Maps or Google+. The presentations shows my results a business who I claimed their GMB for. This is definitely a local directly that can generate business.
Learn the basics of Google My Business. Encourage your BNI or other networking team to claim their Google My Business profile. Then start reviewing each others business. Quality Google reviews increase the credibility of your website. Higher credibility scores lead to better search result rankings.
Claim you Google My Business profile today!
Top ten reasons to build out your Google My Business page:
1. It's free
2. It helps customers find you
.
.
.
7. Insights, stats, and analytics
8. You can also track traffic
and more.
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
How Google My Business works. Google My Business connects your business directly with customers, whether they're looking for you on Search, Maps or Google+. The presentations shows my results a business who I claimed their GMB for. This is definitely a local directly that can generate business.
Learn the basics of Google My Business. Encourage your BNI or other networking team to claim their Google My Business profile. Then start reviewing each others business. Quality Google reviews increase the credibility of your website. Higher credibility scores lead to better search result rankings.
Claim you Google My Business profile today!
Top ten reasons to build out your Google My Business page:
1. It's free
2. It helps customers find you
.
.
.
7. Insights, stats, and analytics
8. You can also track traffic
and more.
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
This is a great overview and how to guide for health and organic food companies getting into social media. The lessons and examples can be carried over into any business.
Google my business optimization for 2019Daniel Morell
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Showing up on Google My Business (GMB) is not accidental. Understanding what moves the needle is vital to focusing efforts where it matters most.
In this presentation, I show how local search works, what changed in 2018, and some tips and tactics for optimizing in 2019,
I presented this slide deck to members of the Heart of the Valley Chamber of Commerce in Kaukauna, WI on January 10th, 2019.
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Google have release Google Analytics 4. The biggest differences in that Google Analytics 4 includes a new data model that changes the way data is collected, stored and filtered. Google has promised plenty of new features over coming months, but here some of the big new things you'll find in GA4. Read the full post at https://bit.ly/Google-Analytics-4
Websites influence 97% of customer purchasing decisions. That clearly means your business site needs to be a good one, and it should have relevant content. Your company website has to be regularly updated with new products and the latest news. No one will prefer to do business with a company whose website is out-dated and not in sync with the latest technology. Many small businesses put up a website and then leave it alone — but today’s websites are no longer static. The internet browsers are also getting updated with the times, so if your website is not compatible with the latest browsers, then you will definitely lose a business opportunity.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
This is a great overview and how to guide for health and organic food companies getting into social media. The lessons and examples can be carried over into any business.
Google my business optimization for 2019Daniel Morell
Â
Showing up on Google My Business (GMB) is not accidental. Understanding what moves the needle is vital to focusing efforts where it matters most.
In this presentation, I show how local search works, what changed in 2018, and some tips and tactics for optimizing in 2019,
I presented this slide deck to members of the Heart of the Valley Chamber of Commerce in Kaukauna, WI on January 10th, 2019.
Google Analytics Academy serisinde bu hafta;
https://www.notion.so/Kaynak-D-k-manlar-4f92b5b37e6a4280a238591ed8066f1a
Google Analytics üzerinde topladığımız veriler neden yanıltıcı olabiliyor? Nelere dikkat etmeliyiz? üzerine sohbet ettik.
GA4.0 'ın "The next generation of Google Analytics" olarak anılmasının sebepleri neler?
GA4.0 ile hayatımızda neler değişecek? Neden önemli?
Mevcut hesabı nasıl upgrade edebiliriz? Hangi şirketler önceliklendirmeli?
GA4.0 ile birlikte daha çok duyacağımız "engagement rate", "automatic events", "server side" terimleri
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Google have release Google Analytics 4. The biggest differences in that Google Analytics 4 includes a new data model that changes the way data is collected, stored and filtered. Google has promised plenty of new features over coming months, but here some of the big new things you'll find in GA4. Read the full post at https://bit.ly/Google-Analytics-4
Websites influence 97% of customer purchasing decisions. That clearly means your business site needs to be a good one, and it should have relevant content. Your company website has to be regularly updated with new products and the latest news. No one will prefer to do business with a company whose website is out-dated and not in sync with the latest technology. Many small businesses put up a website and then leave it alone — but today’s websites are no longer static. The internet browsers are also getting updated with the times, so if your website is not compatible with the latest browsers, then you will definitely lose a business opportunity.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
This presentation will give you a quick high-level overview on how to set up Google Analytics 4, setting filters and conversion events, and how to read standard GA4 reports — all with a view to helping you see the importance of having this in your school's marketing toolkit.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
LinkEmpresa.com es una plataforma creada para ayudar a conectar a las empresas y facilitar su promociĂłn en el mercado, generando oportunidades comerciales
Es una empresa creada por profesionales, con el objetivo de prestarle a su organizaciĂłn un respaldo integral, en todo lo concerniente a actividades financieras, administrativas, contables, impositivas y jurĂdica. Apoyarles en el desarrollo de sus ideas de negocio, logrando asĂ la estabilidad econĂłmica que su empresa necesita, evitando costos innecesarios
How to use google my business a step by step guide| Overflow LocalOverflow Local
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In this informative guide you will learn how to use, set up and analyze Google My Business.
Google My Business is a new dashboard which replaces Google Places for Business and Google+ Local. Google has experimented with both platforms in the past, which has left many business owners feeling confused and frustrated.
The new Google My Business dashboard will eliminate this confusion by allowing you to manage your company information across all of Google’s platforms, including Search, Maps, and Google+. It’s a one-stop solution that should help you simplify the whole listing management process in the going forward.
About Us
Overflow Local is a Website Design and Digital Marketing Agency located near Green Bay and Appleton Wisconsin in the beautiful city of Marion. Overflow Local is known for developing stunning websites that are built to attract and convert web visitors into customers.
As a full service Marketing Agency we provide Search Engine Optimization (SEO), Pay per Click advertising, Social Media Marketing, Graphic Design and Corporate Branding including Logo Design.
Although we serve clients nationwide we remain focused on helping small businesses in Wisconsin grow and succeed. From Green Bay, Marinette, Appleton, Shawano, Antigo, and all across the Fox Valley we have a proven track record of helping our clients Win.
http://www.overflowlocal.com/#!about/c1eru
The Local Business Guide to Google My Business | VirtuallyFamousMarketing.comStacia Kennedy
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What is Google My Business?
Google My Business is a platform where local businesses, products, brands, artists, and organizations manage their online presence with Google. You can compare Google My Business to Facebook Business Pages. In comparison they both are platforms that represent your brand and business. But after reading this post you will see why having a Google presence will be more powerful for your business in regards to how you are found online.
Read More: http://virtuallyfamousmarketing.com/local-business-guide-google-business/
The Local Business Guide to Google My Business | VirtuallyFamousMarketing.com
Discover the Benefits of GMB and How to Claim and Optimize Your Google my business Listing. Free report: https://googlemybusiness.localleadblast.com/benefits
Google is the most visited digital media property online.
92.59% of mobile searches worldwide use Google
66% of desktop searches are done through Google
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How To Get Your Business On Google Places For Printing and Sign BusinessesJames Lee
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Getting on Google Places is crucial if you serve local customers for your printing & sign business. When they type into Google a keyword, your business will show up with a rating. Learn to do this effectively here!
Google My Business or Google Plus Your Business is there for you why not take advantage of it. Fully utilize this resource to better optimize one's business online.
Why should your business bother using Google+ Local at all? Small and mid-sized businesses typically have few extra resources, so they are very protective over them. What’s more, people have become cynical (justifiably) about over-hyped, fly-by-night marketing gimmicks.
Google Ties Mobile Usability Issues to Your Website RankingsJordyn Gingrich
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Our February newsletter reports that Google is beginning to tie mobile usability issues with your website rankings. Having a mobile-optimized site is now more important than ever. Also, Twitter starts group direct messages and mobile video, and Google shows social profiles in their knowledge panel.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. Only Bangalore South itself can count for more than hundreds of thousands of companies, the question is how to stand out from the others. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
Google Places has recently merged with Google Plus, creating a new local listing system called Google Plus Local (or Google+ Local). Now, businesses will be required to have a Google Plus account in order to have a local business listing with them.
In addition, Google has gotten rid of the 5-star customer review system in exchange for a more detailed scoring system, which will impact how your customer reviews are rated.
While this change presents even more opportunities for your local business to generate new customers, it could be very confusing for you as there are some major differences between the two systems.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
What You're Going to Learn
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- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
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1. Step-by-Step Guide To Using:
GOOGLE MY BUSINESS
Presented By: Positive Internet Marketing Ltd
01738 245161
www.PositiveIM.co.uk
2. What is Google My Business?
Google My Business is a new dashboard which replaces
Google Places for Business and Google+ Local. Google has
experimented with both platforms in the past, which has left
many business owners feeling confused and frustrated.
The new Google My Business dashboard will eliminate this
confusion by allowing you to manage your company
information across all of Google’s platforms, including
Search, Maps, and Google+. It’s a one-stop solution that
should help you simplify the whole listing management
process in the going forward
3. Getting Started on Google My Business
1. First, visit the following link:
http://www.google.com/business.
2. If you already have a Google Places or Google+ Local
account, just sign in. Your listing should have automatically
been upgraded to Google My Business. You’ll be taken to the
new dashboard, which I’ll show you in a moment (see Step
6).
4. Getting Started on Google My Business
3. If you’ve never done anything with Google before, then
you’ll need to choose the “Get on Google” button. You’ll be
taken to the following screen:
5. Getting Started on Google My Business
Simply search for your business name and address; there is a
good chance that Google will already have your company
listed.
That is because they have aggregated information from a lot
of different sources to populate their platform.
However, there is no guarantee that the information is
correct. So this is why you need to complete your profile,
verify it, and optimize it.
6. Getting Started on Google My Business
4. If your business is already in the system you can click on
the listing to claim it. You’ll see a box that looks like this:
7. Getting Started on Google My Business
Obviously, Google doesn’t want just anyone claiming
listings; so you will have to verify that you’re the rightful
owner of the business.
Google will either offer you the option to do this right away,
over the phone, or they’ll want to send a post card with a
special code.
You won’t be able to access all of the features of Google My
Places until you complete this verification process.
8. Getting Started on Google My Business
5. If your business is not in the
system, you’ll have to add it.
Just click on the option that says,
“None of these match, add my
business.”
You’ll be taken to this very
simple form.
9. Getting Started on Google My Business
Fill out your information. Make sure that you are 100%
accurate as you do so.
You’ll want to use your legal name, your local physical
address, and your exact business phone number.
All of this information should be entered the exact same way
everywhere online, including your website and other local
listing sites.
For instance, if you routinely type out the word “Street” then
make sure you do so here and everywhere else.
10. Getting Started on Google My Business
6. Once you’ve logged in,
you’ll be able to view your
dashboard.
As you can see, you can easily
access reviews, insights about
your page’s performance, the
Google AdWords Express
feature, the Google+ social
media platform and YouTube
by interacting with this menu.
11. Google My Business Features
Pages Type
No small business is the same, so Google gives you some
choices when it comes to setting up your local page - based
on your business type or industry.
You can choose between the Store Front, The Service Area,
and the Brand page.
If you already had Google+ Local set up then you should
have already been upgraded to the appropriate page type.
You can change it by editing your business information.
12. Google My Business Features
Virtual Tours
This feature lets you add video so that you can give
customers a view of your business in action.
Using this feature is a great way to reach out and connect
with potential customers.
Once people get a behind the scenes sneak peek into your
company, many of them will trust you more and feel more
comfortable doing business with you.
13. Google My Business Features
Reviews
Google My Business makes it much easier to deal with
customer reviews. Reviews play a major role in your ability
to rank in Google’s Local Search results.
Reviews also matter to your reputation. It’s hard to get
someone to try a new establishment if it has a steady stream
of bad reviews.
So it pays to encourage your customers to leave reviews and
for you to engage and respond to reviews (both negative and
positive).
14. Google My Business Features
Reviews
Wish a bad review could go away?
You can’t remove reviews; only Google can do that, which is
highly unlikely under normal circumstances.
But you can respond to them. From your Dashboard, click
“Manage Reviews.”
You’ll see a page that looks like this one…
15. Google My Business Features
Reviews
As you can see, you can respond to each review by choosing
the “View and Reply” button.
16. Google My Business Features
Reviews
Often, this is a very good idea, since it shows people that you
actually care about customer service, and that you’re willing
to engage.
You can thank people for their good reviews, and you can
try to work things out with those who have taken the time to
leave complaints.
Either way, it’s far easier than the old process, which
involved many more steps.
17. Google My Business Features
Reviews
You can also take a look at
review analytics.
This is an incredibly beneficial
tool, as it helps you monitor
your reputation, not just on
Google, but all over the web.
18. Google My Business Features
Reviews
It tells you where all of your reviews are coming from, so
that you can check them out and respond to them as
necessary on other sites.
There’s a good chance that Google is using the sum total of
all of this review data to make decisions about how it will
rank you.
In the past, it looked like reviews on other sites had only a
very small impact on your local rankings.
19. Google My Business Features
Insights
The Insights feature allows you to access analytics reports
and data so that you can understand how your Google My
Business profile is performing.
You can view the number of views your pages are getting,
the number of times people are clicking through to your
primary website, and the number of times people ask for
driving directions so that they can visit your establishment.
20. Google My Business Features
Insights
You can also view engagement on each of your social posts.
If a post is performing particularly well, you’ll know that
you should use more content like that to drive additional
engagement.
If a post is performing poorly, you can adjust your social
strategy appropriately.
21. Google My Business Features
Insights
Finally, you can get some insight on your Google+ followers.
As you gather followers, Google will attempt to gather data
on where those people are coming from, and who they are.
If you aren’t getting many followers, this data may not show
up. But if you are, you should see their location, gender, and
age.
This data can help you plan more audience-appropriate
content for your Google+ profile and other marketing efforts.
22. Google My Business Features
AdWords Express
If you use PPC campaigns to drive traffic to your business
website, you’ll really enjoy this more user-friendly AdWords
interface. Before Google My Business you would have had to
go to a separate login page to access AdWords.
Now you can create, launch, activate, and deactivate ads in
the same place that you are managing the rest of your
Google marketing efforts. You can easily track your ad’s
performance from the AdWords dashboard, as well.
23. Google My Business Features
AdWords Express
From here, you can make some decisions—are you getting a
large enough return on your investment? Do you need to
deactivate some campaigns? All of this can be done from the
drop down arrow next to the ad name.
24. Google My Business Features
Engage and Interact with Google+ Followers
You’ll find that this feature functions pretty much as it
always did.
You’ll see a quick social update feature right under your
dashboard header.
25. Google My Business Features
Engage and Interact with Google+ Followers
You can simply type and share.
However, you will have to get off of your dashboard if you
want to interact with the greater social platform.
To do this, you will select the Google+ icon on your menu.
26. Google My Business Features
Bulk Upload Tool
There is one more tool I want to share with you. This one
isn’t as readily apparent on your dashboard as the others.
The Bulk Upload Tool allows a business to easily manage
information for ten or more locations.
The early Google+ Local platform did not provide business
owners with multiple locations any easy or intuitive way to
manage these locations. Google My Business has corrected
this problem.
27. Google My Business Features
Bulk Upload Tool
You will visit http://www.google.com/local/manage to
begin using this tool.
You will enter each location’s information into an Excel
spreadsheet using this template.
Then you will upload your spreadsheet.
Make sure you read through all of
Google’s quality guidelines before attempting to do this, or
you may experience verification problems.
28. 1. Complete Your Listing 100%
2. Use Your Legal Business Name
3. Use Your Physical Address
4. Use Your Local Phone Number
5. Add Hours of Operation
6. Create a Detailed Overview of Your Business
7. Get NAP Citations
8. Get Rid of Duplicate Listings
9. Encourage Customer Reviews
10. Use Photos and Virtual Tours
29. Thank You for Viewing Our Presentation
Need Help With Your Google My Business
Listing?
Contact Me Today!
Nick Arthur 01738 245161
info@positiveim.co.uk
www.Positiveim.co.uk