SlideShare a Scribd company logo
Bill Davis, Publisher Internet Marketing Muscle
 Episode #10!!!
 Dedicating this one to Jeff Bezos.
 We’re diverting a bit from the regular format. Hey, maybe THIS is becoming the
REGULAR format. I dunno 
 Let’s get started!
http://internet-marketing-muscle.com
 Okay, it’s not new.
 But it’s not used often and talked about even less.
 And it’s sort of an “inside-out” approach.
 Amazon search…watch the video to follow along.
http://internet-marketing-muscle.com
 Go to Amazon.com.
 Search a keyword phrase.
 EXAMPLE: List building
 Examine your search results—I call this the “macro view.”
http://internet-marketing-muscle.com
 Go look at those results, one-by-one.
 Examine each one carefully—I call this one the “micro view.”
 Look in the title, description, review titles & text, book categories…
 Do as much intelligence gathering as possible. It will pay off.
http://internet-marketing-muscle.com
 Jot down all the keyword phrases that jump out at you.
 Compile into a list.
 Use this list for writing blog content that people are actively searching for.
 You can even categorize these posts into a single category and dominate Google.
http://internet-marketing-muscle.com
 Want to know how I make the PDFs for the show notes?
 I write a blog post.
 Then I use Print Friendly, a WordPress plugin.
 Save it to Google Drive, get the link to share, then go back to the post and hyperlink back to
the PDF.
 Sounds convoluted, but it’s easy and gives a better user experience than me telling you to
click the button 
 For more great lifehacks, subscribe to the Slackerize Newsletter.
http://slackerize.com/premium-newsletter/
http://internet-marketing-muscle.com
 Thanks for listening.
 Subscribe to the podcast on iTunes and Stitcher (and leave a review, please).
 Sign up for podcast notifications  http://internet-marketing-muscle.com/podcasts/
 Exclusive “insider tips”
 Members’ Only announcements
 Upcoming podcast topics
 Tools to help you build your business
http://internet-marketing-muscle.com
 Internet Marketing Muscle – http://internet-marketing-muscle.com
 IMM on Facebook – https://www.facebook.com/InternetMarketingMuscle
 Twitter – http://twitter.com/billspaced
 Facebook SECRET group: https://www.facebook.com/groups/imcoachingacademy/
If you want in, let me know – hit me up on Facebook
 Like this podcast? Give me a dollar.
http://internet-marketing-muscle.com

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Internet Marketing Muscle Podcast Episode #110

  • 1. Bill Davis, Publisher Internet Marketing Muscle
  • 2.  Episode #10!!!  Dedicating this one to Jeff Bezos.  We’re diverting a bit from the regular format. Hey, maybe THIS is becoming the REGULAR format. I dunno   Let’s get started! http://internet-marketing-muscle.com
  • 3.  Okay, it’s not new.  But it’s not used often and talked about even less.  And it’s sort of an “inside-out” approach.  Amazon search…watch the video to follow along. http://internet-marketing-muscle.com
  • 4.  Go to Amazon.com.  Search a keyword phrase.  EXAMPLE: List building  Examine your search results—I call this the “macro view.” http://internet-marketing-muscle.com
  • 5.  Go look at those results, one-by-one.  Examine each one carefully—I call this one the “micro view.”  Look in the title, description, review titles & text, book categories…  Do as much intelligence gathering as possible. It will pay off. http://internet-marketing-muscle.com
  • 6.  Jot down all the keyword phrases that jump out at you.  Compile into a list.  Use this list for writing blog content that people are actively searching for.  You can even categorize these posts into a single category and dominate Google. http://internet-marketing-muscle.com
  • 7.  Want to know how I make the PDFs for the show notes?  I write a blog post.  Then I use Print Friendly, a WordPress plugin.  Save it to Google Drive, get the link to share, then go back to the post and hyperlink back to the PDF.  Sounds convoluted, but it’s easy and gives a better user experience than me telling you to click the button   For more great lifehacks, subscribe to the Slackerize Newsletter. http://slackerize.com/premium-newsletter/ http://internet-marketing-muscle.com
  • 8.  Thanks for listening.  Subscribe to the podcast on iTunes and Stitcher (and leave a review, please).  Sign up for podcast notifications  http://internet-marketing-muscle.com/podcasts/  Exclusive “insider tips”  Members’ Only announcements  Upcoming podcast topics  Tools to help you build your business http://internet-marketing-muscle.com
  • 9.  Internet Marketing Muscle – http://internet-marketing-muscle.com  IMM on Facebook – https://www.facebook.com/InternetMarketingMuscle  Twitter – http://twitter.com/billspaced  Facebook SECRET group: https://www.facebook.com/groups/imcoachingacademy/ If you want in, let me know – hit me up on Facebook  Like this podcast? Give me a dollar. http://internet-marketing-muscle.com