Learn the basics of Google My Business. Encourage your BNI or other networking team to claim their Google My Business profile. Then start reviewing each others business. Quality Google reviews increase the credibility of your website. Higher credibility scores lead to better search result rankings.
Claim you Google My Business profile today!
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Google My Business
How to claim your
GMB profile
• Google account
• Complete GMB prompts
• Add content & photos
• Google sends postcard
• Add code
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Google My Business
BNI Challenge
• Everyone Claim GMB
profile
• Start Reviewing
20+ Reviews Each!!!
Today I thought I would talk about Google My Business.
Show of hands, who knows about Google My Business?
Why did I choose to talk about GMB? For a couple of reasons:
1) Because it is one of the first steps In the process of converting prospects into customers online.
And as all first steps, like a first impression, it is important that it is done well
2) If we get everyone in the group up to speed on (GMB) Google My Business we can all contribute to increasing the natural search rankings of our websites.
What exactly is GMB?
It’s the box that appears on the right side of search results
Old Google Maps then Google Places
Google’s version of the Yellow Pages Phone Book, only…
Unlike Yellow Pages, It’s free
Easily updateable
And interactive
Much more robust
It’s the “No Brainer” of Managing Your Online Presence – All business should take advantage of GMB
2 Things can happen with a GMB Profile
Incomplete profiles create mistrust: not serious about business, bush league, don’t care about customers
Add Missing Information
Complete profiles, ones with hours, photos, and reviews, create trust: Trust is the first step in moving a prospect down the line to becoming a customer
Google My Business – the old phone book, only enhanced
Photos Map
Reviews
Site Link
Directions
Google My Business
Photos tell the story of your business.
Start the experience and relationship
Bring one more step closer to becoming a customer
Google My Business
Virtual presence
Help decision
Add own 360 image
Map with Enlarged Profile
Location Pin
Competitors Pins important to have a robust profile
Action Buttons
When someone search on map for restaurant, your profile appears.
Millennials use these functions
Google My Business – the old phone book, only enhanced
Photos Map
Reviews
Site Link
Directions
Also list social platforms - Facebook, twitter, LinkedIn
Google My Business – the old phone book, only enhanced
Read & Write reviews
Always shows competition
How to claim your GMB profile
Google account
Complete GMB prompts
Add content & photos
Google sends postcard
Add code
BNI Challenge
Claim and complete GMB profile
Start reviewing each other
20+ 5-star reviews!