The document details Google Analytics, a free service provided by Google for tracking website statistics, including web visits, bounce rates, and user demographics. It outlines how to set up Google Analytics, its key features, advantages, and disadvantages, as well as how to automate report generation using a 'magic script'. The document also includes sample metrics, dimensions, and a sample report demonstrating the application of Google Analytics.

1. Google Analytics Magic Script
Created By: Keshav Kashyap

2. Agenda:-
 What is Google Analytics?
 Why Google Analytics?
 How to use GA in Application
 Key Features of GA
 Advantages and Disadvantages
 How to setup
 Metrics and Dimensions
 Automation of GA
 Sample Report & Demo

3. What is Google Analytics?
Free Service Offered by Google for Website
Statistics.
Daily, monthly, yearly tracking of web visits
Graphed over time
Which pages they go to, how long they stay
Bounce rate
Entrance pages
How they got there
Search engines and Search terms used
Location, operating system, monitor resolution

4. How it works ?
 Sign up for Google Analytics
https://www.google.com/analytics/
 They return code to you
 You paste the code just below the </body> tag
 Put it on EVERY page
Edit>Find and Replace is easiest option
 Put it in your template pages, so it will be
automatically on every page
 Go to the Analytics dashboard page to see daily
metrics

5. What it does?
Daily, monthly, yearly tracking of web visits
Graphed over time
Which pages they go to, how long they stay
Bounce rate
Entrance pages
How they got there
Search engines and Search terms used
Location, operating system, monitor resolution

6. Key Features of Google Analytics:-
 It helps in Website Trafficking.
Where the visitors came from?
How they are navigating through site?
 Conversion
Downloads
Page Views
Registration
 E-Commerce
 Ad-Words Performance

7. Advantages :-
 Free
 Sufficiant possibilities for most companies
 Easy to implement
 Easy to use
 Easy to understand

8. Dis-advantages :-
 URL and title based
 No data history
 Privacy ?
 JavaScript and cookies
 Only visitors, no crawlers or bots

9. What is Google Analytics Report Automation?
Google Analytics Report Automation (Magic) is
an integration that reduces the work required to
put Google Analytics data into any Apps Script
supported product, such as Google Docs, Sites,
or Spreadsheets.

10. How Google Analytics Report Automation Works?
Create a Dashboard on Google Spreadsheet.
Add Google Analytics Report Automation (Magic
Script)
Turn on access to the APIs for your first time.
Looking at the tabs on top, Script Editor >
Resources > Use Google APIs > Make sure Google
Analytics API is on.
Script Editor > Resources > Use Google APIs > Click
“Google APIs Console” > Turn Analytics API On >
Agree to Terms.

11. How Google Analytics Report Automation Works?
Go to the “gaconfig” sheet and enter the profile
number for a view you have access to. You can
find the profile number either by: Going to the
Google Analytics tab and choosing “Find
profile / ids”
Bringing up a report in the Google Analytics
interface in that specific view.
Go to “Dashboard” sheet and run “Get Data”
from the Google Analytics tab.

12. Required Inputs or Query Parameter Details:-
Account ID :- the (Magic) script comes with a ‘Find Profile/IDs’
option underneath the Google Analytics menu. ids =ga:12345
Start Date/End Date (*required) : today()
Metrics (*required) : ga:session,ga:bounces
Dimension : ga:browser,ga:city
Sort : ga:country
Filter : ga:medium
Max Result :100
Start and End Index : 10 to 100
Output : Name of the Sheet

13. Some Sample Metrics and Dimensions :-
Dimensions Metrics
ga:hostname
ga:pagePath
ga:pagePathLevel1
ga:pagePathLevel2
ga:pagePathLevel3
ga:pagePathLevel4
ga:pageTitle
ga:landingPagePath
ga:secondPagePath
ga:exitPagePath
ga:previousPagePath
ga:pageDepth
ga:pageValue
ga:entrances
ga:entranceRate
ga:pageviews
ga:pageviewsPerSession
ga:uniquePageviews
ga:timeOnPage
ga:avgTimeOnPage
ga:exits
ga:exitRate

14. Sample Query Parameter :-
query1 value1
type core
ids ga:80332348
start-date 2/10/2014
end-date 2/19/2014
last-n-days
metrics ga:visits
dimensions ga:date
sort
filters
segment
start-index
max-results
sheet-name App Sony PlayStation

15. Trigger your Script:-
 Go to Add-ons.
 Select Google Analytics.
 Navigate to Schedule Reports.

16. Sample Report:-
Results for query query9
Date executed 5/4/2015 5:59:27
Profile Name WWE.com
Total Results Found 1
Total Results Returned 1
Contains Sampled Data FALSE
Totals For All Results
ga:visits ga:visitors
1480 1353
ga:visits ga:visitors
1480 1353