The document discusses how to set up and use Google Analytics to track website traffic and analyze user behavior. It provides step-by-step instructions for setting up a Google Analytics account, installing the tracking code on web pages, and describes some of the key reports and metrics that Google Analytics provides such as visits, traffic sources, site usage, and maps to analyze user locations. The document also lists several references for further reading on using Google Analytics for purposes like course evaluation, information seeking behavior analysis, and tracking Flex applications.

1. Student name: Guide name:
S.Chandra sai Mrs. M.Jyothi,
14341A1231 Asst.Professor,
Department of IT Department of IT.

2.  Google Analytics is an enterprise-class based web analytics tool which
provides a transparent view of website traffic and marketing
effectiveness.
 Google Analytics has powerful and advance features that give rich
insight into the websites and improve website ROI (Return on
Investment).
 Google analytics, however, is not just about the number of people
visiting a site, but is also about the quality of the traffic and what the
visitors do when they access a site.
 This paper demonstrates features of Google Analytics. On the basis of
the evaluation of web usage, web site owners can enhance the
efficiency of marketing, and web traffics.
 This paper will also present the limitations of the Google Analytics
and propose better approach to overcome the issues.

3. » Analytics is the discovery, interpretation, and communication of meaningful
patterns in data.
» Web analytics is the measurement, collection, analysis and reporting of web
data for purposes of understanding and optimizing web usage.
» There different web analytics tools i.e., Google Analytics, yahoo web
Analytics, etc..,.
» Google Analytics is developed by Google , in 14th Nov 2005 and we can
install to our own website , we can analyze our website.
» By using this we can get report on our website like know the traffic of
website i.e., daily , weekly , yearly.

4.  Features of Google Analytics.
 Installation of Google Analytics to your website.
 Understanding the dashboard.
 Users of Google Analytics.

5. » 1. Setting Goals:
By defining a goal in Google Analytics it tracks and generates
reports to measure business objectives. It measures analytics
users’ site engagement goals against threshold levels that they
define.
» 2. Flash, video, and social network application tracking
Google allows analytics users to track Flash, video, and social
networking sites. It tracks usage of Flash ,social networking,
and web 2.0 applications.

6. » 3. Comparing Date Range
Allows comparison between two different time intervals
» 4. Deep Geographic Data:
It allows viewing how a user’s site is performing in various
city or country. It helps users to identify the most lucrative
geographic markets.

7. 5.Funnel Visualization
A funnel represents the route that users expect visitors to take on
their way to converting to the goal . Funnel visualization page allows
users to see how visitors abandon goals. By knowing the information,
site owners can fix the page that result in lost opportunities and where
their customers go.

8. 6.Bounce Rate:
The bounce rate presents how many people come to Google Analytics
user’s site and leave without going anywhere. High bounce rate
indicates that visitors find webpage irrelevant. Analytics allows users
to view bounce rate over time, and its hows how it varies from page to
page.
7. Mobile tracking
Google Analytics has introduced mobile analytics tracking. It tracks
mobile websites, mobile applications, and web enabled mobile
devices. For mobile tracking reports, Google Analytics users need to
install server side script.

9. Step1-Setup a Google account
 You may already have a Google
account (e.g. Gmail address),
fill the fields in figure .
 Otherwise To create a Google
Account you click on the
Create an account now given
below.

10. Step 2 — Sign Up for
Google Analytics
 Go to the website
www.google.com/analytics
and click on the big blue
button Access Analytics.
 Click on the Sign Up
button, as shown

11. » Step 3 – Enter your Website Details :
» Enter an account name for this account, your website address and time
zone. Also indicate if you are happy to share this information, accept
the user agreement and create the account.

12. <script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-18693939-1']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type =
‘text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ?
'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0];
s.parenNode.insertBefore(ga, s);
})();
</script>
Step 4 — Copy the Code on to your Web Pages:
Google will now display a piece of code that you have to copy onto
every page of your website that you want to monitor .The code is
like the following:

13. » Step 5 — Check that Google Analytics is Working:
To ensure that everything is working ok, go www.google.ie/analytics
and login to your account.
If everything is working ok, the status column should have a green
tick as shown.

15. » 1. Visits :
Over the period specified this shows a graphical
representation of the number of visitors to your site. For
every point graphed on this chart if you move your mouse
over that area you will see a popup which will display the
date and the actual number of visitors on that day.

16. » 2.Traffic Sources
The traffic sources graph shows where your traffic is
coming from. It can be very interesting to see how people
are finding you. For example are they coming through
search engines or are they coming via referring sites.

17. 3.Site Usage:
This contains a summary of usage statistics for your
website but it also shows the trending graph. If you look at
the image to the left hand site of the number this shows the
trend of visits over the selected time period so it’s very
handy to see summary trends and pick out any issues.

18. 4. Map Overlay
The map overlay section shows where in the world your traffic is
coming from. Google is able to detect which country visitors are
browsing your site from. This can be very useful to determine where
you can maybe target your marketing efforts.

19. References:
» [1]. Mohammad amin omidvar , Vahid reza mirabi and Narjes shokry.Analyzing the
impact of visitors on page views with Google Analytics. International Journal of Web
& Semantic Technology ,Vol.2, No.1 jan 2011.
» [2]. David Horowitz (USA).Course evaluation with Google Analytics. Innovative
Marketing, Volume 10, Issue 4, 2014.
» [3]. D.J. Clark, David Nicholas, Ciber . Evaluating information seeking and use in the
changing virtual world: the emerging role of Google Analytic. Learned publishing
vol.27 no. 3 july 2014.
» [4]. Beatriz Plaza and Lehendakari agirre . Google analytics: Tips for micro-firms.
Scientific Research and Essays Vol. 7(33), pp. 2913-2926, 23 August, 2012.
» [5]. Shradha Dhakate ,Rutumbhara Kolhe,Swati Ramteke . Google Analytics Tracking
for Flex .International Journal of Advanced Research in Computer and Communication
Engineering Vol. 5, Issue 2, February 2016.

20. Any queries?