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WEB ANALYTICS
What is Web Analytics?
Web analytics encompasses the collection, measurement, analysis, visualization
and interpretation of digital data illustrating user behavior on websites, mobile
sites and mobile applications.
Visit Website/
app
Collect Data Analyze Data Generate Insights
&
Recommendations
Why we need Web Analytics?
• Web Analytics goes hand in hand with digital Marketing
• For measuring below:
SEO
Paid Campaigns
Email marketing
Content marketing
• To fulfil websites objective
Ecommerce object (Amazon, Flipkart)
Times of India objective
Make my trip objective
College website objective
Web Analytics Tools
Google Analytics is a platform that collects
data and compiles it into useful reports
How to integrate Google Analytics with the Website?
Google Analytics is implemented with Google Analytics Tracking Code (gtag.js), which is a snippet
of Javascript code that the website owner adds to every page of the website. The tracking code runs in
the client browser when the client browses the page and collects visitor data and sends it to a Google
Analytics application.
What is Google Analytics?
Google Analytics
What Google Analytics Offer?
• Data visualization tools
including a dashboard &
scorecards which display
changes in data over time.
• Segmentation for analysis of
subsets, such as conversions.
• Email-based sharing and
communication.
• Intelligence is a ML
algorithm to quickly get the
insights we want.
• Custom reports.
Metrics & Dimensions
• Dimension: Each row of the table
• Metrics : Each column of the table
Metrics:
Users
Sessions
Pageviews
Bounce
Exit
Bounce Rate
Exit Rate
Pages/session
Session Duration
Dimensions:
Channels
Location
Date
Page Titles
Gender
Operating System
Browsers
Device Category
Source/medium
Sessions
A session is a group of user interactions with your website that take place
within a given time frame
Metrics: Entrance, Pageviews, Bounce & Exit
Page
A
Page
B
Page
C
Page
A
Page
B
Page
A
Page
C
User 1
Session 1
Pages Entrance Pageviews Bounces Exit
Page A 2 3 1 1
Page B 1 2 0 0
Page C 0 2 0 2
Users Sessions Pageviews Bounce
Rate*
Exit
Rate**
User 1
Session 2
User 2
Session 1
*Bounce Rate = Bounces/Entries
**Exit Rate= Exits/Visits
Exit
Exit
Exit
2 3 7 33.33% 100%
Dimensions: Channels & Device Category
Channels:
Organic Search
Social
Direct
Referral
Paid Search
Email
Device Category:
Mobile
Desktop
Tablet
Web  Analytics in 10 slides

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Web Analytics in 10 slides

  • 2. What is Web Analytics? Web analytics encompasses the collection, measurement, analysis, visualization and interpretation of digital data illustrating user behavior on websites, mobile sites and mobile applications. Visit Website/ app Collect Data Analyze Data Generate Insights & Recommendations
  • 3. Why we need Web Analytics? • Web Analytics goes hand in hand with digital Marketing • For measuring below: SEO Paid Campaigns Email marketing Content marketing • To fulfil websites objective Ecommerce object (Amazon, Flipkart) Times of India objective Make my trip objective College website objective
  • 4. Web Analytics Tools Google Analytics is a platform that collects data and compiles it into useful reports How to integrate Google Analytics with the Website? Google Analytics is implemented with Google Analytics Tracking Code (gtag.js), which is a snippet of Javascript code that the website owner adds to every page of the website. The tracking code runs in the client browser when the client browses the page and collects visitor data and sends it to a Google Analytics application. What is Google Analytics?
  • 6. What Google Analytics Offer? • Data visualization tools including a dashboard & scorecards which display changes in data over time. • Segmentation for analysis of subsets, such as conversions. • Email-based sharing and communication. • Intelligence is a ML algorithm to quickly get the insights we want. • Custom reports.
  • 7. Metrics & Dimensions • Dimension: Each row of the table • Metrics : Each column of the table Metrics: Users Sessions Pageviews Bounce Exit Bounce Rate Exit Rate Pages/session Session Duration Dimensions: Channels Location Date Page Titles Gender Operating System Browsers Device Category Source/medium
  • 8. Sessions A session is a group of user interactions with your website that take place within a given time frame
  • 9. Metrics: Entrance, Pageviews, Bounce & Exit Page A Page B Page C Page A Page B Page A Page C User 1 Session 1 Pages Entrance Pageviews Bounces Exit Page A 2 3 1 1 Page B 1 2 0 0 Page C 0 2 0 2 Users Sessions Pageviews Bounce Rate* Exit Rate** User 1 Session 2 User 2 Session 1 *Bounce Rate = Bounces/Entries **Exit Rate= Exits/Visits Exit Exit Exit 2 3 7 33.33% 100%
  • 10. Dimensions: Channels & Device Category Channels: Organic Search Social Direct Referral Paid Search Email Device Category: Mobile Desktop Tablet